
Muhammad Abdul Rehman

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About me
Chief Marketing Officer - Interwood
Education

National College of Business Administration & Economics
2005 - 2008Master of Business Administration (MBA) Marketing 3.25Activities and Societies: Badminton Team
Experience

Warid Telecom
Dec 2005 - May 2011Providing back-end support to Customer Services Representatives.Working closely with engineering and VAS departments to resolve issues.Analyzing complaint ratio by type and coming up with preemptive measures to resolve them.Preparation of action plans and detailed working papers identifying target areas and future course of action.Evaluation of CS performance and measures by other competitors and identify the impacts.Liaison with various Mobile Content Providers for successful resolution of problems & complaints.Good understanding of services like SMS /IVRS/ WAP/WEB/USSD. Show less
CS Support Executive
Feb 2006 - May 2011Warehouse Officer
Dec 2005 - Feb 2006

Orient Group Of Companies
May 2011 - Mar 2013Assistant Product ManagerDeveloping Sales, Marketing & Import Plans. Creation of Sales Tools and Strategies in liaison with sales team.Developing PRM and managing product life cycles.Managing in-life product performance: sales, margin, and churn, conducting extensive numerical analysis using company & market data.Project management of all product integration/launches/changes throughout implementation. Lead the development, approval, training, and communication of new products/product changes.Liaison with principal for implementation of business plans in case of international brands. Monitoring expansion of sales network and quality of retail channels. Developing sales promotions for dealer network and consumers. Develop & conduct specialized training on new products launched and raise awareness. Developing price maps and product comparisons.Achievements:Successfully launched Orient Profresh & Entertainer Refrigerator Series.Successful launch of Orient FPTV lineup across Pakistan.Acquired distributorship of Moulinex.Looked after the portfolio of Samsung HA, Mitsubishi Electric, Mitsubishi Heavy Industries, Moulinex & Orient. Show less

Dawlance
Mar 2013 - Dec 2024Achievement of SKU wise & dealer wise sales target along with collection.Building & maintaining relationship and networks with assigned dealers.Handling dealer activation activities.Collecting & analyzing competitor intelligence.Coach & train dealers & their sales force on product knowledge, grooming their sales merchandising skills.Achievements:Generating sales value of PKR. 745 Million (2014-2015).Ensuring 29% growth in sales value over last year.Enhancing product reach of Microwave Ovens in market by appointing stockiests.Increasing cash flow by 15% over last year.Enhancing sales channel performance by 10%. Show less
Business Development Manager - E-Comm, Trade Marketing & Research
Jan 2021 - Dec 2024Regional Sales Manager
Feb 2020 - Jan 2021Regional Sales Manager
Nov 2017 - Feb 2020Category Manager
Jul 2015 - Oct 2017Territory Sales Manager
Mar 2013 - Jun 2015
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Interwood Mobel (Pvt) Ltd.
Jan 2025 - nowChief Marketing Officer
Licenses & Certifications
- View certificate

Circus Street
Circus StreetApr 2023 
Train The Trainer
CarnelianFeb 2023
Languages
- urUrdu
- enEnglish
- puPunjabi
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