Sarah Read

Experience

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  Nygard International

  Mar 2005 - Dec 2007

  Digital Content Manager

  Online Creative and Production Manager of digital assets, photography, visual merchandising and copy writing managing 4 brands and 12 licensee categories.

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  Mame Maternity

  Jun 2008 - Mar 2010

  Designer & Marketing Executive

  Apparel designer and marketing executive for maternity wear private labels.

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  Specialty Fashion Group

  Mar 2010 - Mar 2013

  Digital Brand Manager

  Recruited to launch and scale the brand’s eCommerce division, integrating digital sales into the broader retail strategy. Worked closely with in-house marketing, creative and retail teams to develop a multi-channel digital strategy that enhanced customer engagement.

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  Bauer Media

  Mar 2013 - Dec 2014

  Ecommerce Product Manager

  Recruited to lead a media-first eCommerce integration, bridging digital content and commerce through platform innovation. Partnered with in-house editorial, marketing, and tech teams to drive online revenue.

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  Kollaras & Co

  Dec 2014 - Oct 2021

  Ecommerce Sales Manager, FMCG

  Led digital project management for eCommerce and digital sales, focusing on improving online customer journeys, automation, and data-driven decision-making. Partnered with in-house marketing, creative, and operations teams to ensure alignment between digital initiatives and business objectives.

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  Harrison Trading Group

  Oct 2021 - Oct 2024

  Ecommerce & Projects Manager

  Hybrid role responsible for digital innovation, operational improvement, and sales/service performance across all digital platforms within an FMCG Group. Led business improvement initiatives to streamline workflows, enhance efficiency, and improve customer experience within in-house marketing, creative, and operations teams.

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  Freelance

  Jul 2022 - now

  Digital Consultant

  As a Digital Consultant, I partner with businesses to elevate their online presence, optimise branding, and enhance operational efficiency. I specialise in website design, ecommerce integrations, branding strategy, and process improvement, helping businesses create seamless digital experiences that align with their goals.From crafting visually compelling websites to implementing streamlined workflows and automation, I bring a strategic and creative approach to enhancing brand identity, customer engagement, and business operations. I provide businesses with well-defined processes and strategic digital solutions that support their goals, allowing them to operate more efficiently and focus on their core strengths and service offering. Show less