William Iha

Experience

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  Gradiente Eletrônica S/A

  Apr 2005 - May 2006

  Marketing Intern
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  TANY PROFISSIONAL

  Feb 2007 - Jun 2012

  • Brand plan development and execution for TANY PROFESSIONAL• Planning and execution of new product launches• Portfolio management, performance tracking, P&L ownership, pricing strategy and promotions• Digital and Social media planning• Trade Shows and workshops planning

  • Marketing Manager

    Oct 2010 - Jun 2012

  • Marketing Coordinator

    Aug 2009 - Sept 2010

  • Marketing Assistant

    Feb 2007 - Jul 2009
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  Newell Brands

  Sept 2012 - Jul 2017

  • Selected to be part of an international program for high potentials (SWAP program)• Integrated Brand Activation Plans for the Home Organization category, working with cross-functional teams to develop and execute activation tactics for NPD• Social Media and PR support• POS tracker report: to track the performance and retail sales of New Product Development in US• Planning of lifestyle photography for New Product Development• Customer line review support: providing data and recommendations for new projects Show less • New Product Development: working on a cross-functional team to develop innovation products to be launched in LATAM region. Responsible to develop the pricing strategy, portfolio mix and P&L analysis, as well as suggest brand activation tactics and trade promotions• Innovation pipeline management: generation of new ideas and concepts based on consumer outreach visits and consumer insights research to be included in the innovation funnel for New Product Development• Drilling portfolio management• Support on the development of the Product Roadmap and the Integrated Business Plan for the Drilling category in LATAM Show less

  • Brand Manager - Rubbermaid Commercial Products - LATAM

    Jul 2016 - Jul 2017

  • Associate Brand Manager - Rubbermaid Consumer

    Feb 2016 - Jul 2016

  • Associate Brand Manager - Tools - LATAM

    Sept 2012 - Jan 2016
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  Stanley Black & Decker, Inc.

  Jul 2017 - Dec 2019

  Brand Manager

  • Brand Strategy development for IRWIN and LENOX;• Integrated brand plan development for digital, social media, trade marketing and brand activation; • Portfolio management and New Product Development; • P&L ownership and pricing strategy development;• Sales support: sell-in promos, seasonal calendar, special buys and customer line review.

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  ClearSale

  Dec 2019 - Mar 2021

  Product Manager

  • Drive product development for Insights Platform and PIX Squads using best practices of agile methodology;• Vision and roadmap development;• Customer Centric: conducting research and interviews with customers to gather data and usability feedback;• Partnered with IT, UX, analytics, marketing, customer experience and commercial teams;• OKR's construction and monitoring support.

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  Mercado Livre

  Mar 2021 - now

  Product Fintech Specialist