Fernando Vela Meza

Experience

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  Grafica Web

  Jan 2014 - Jul 2015

  Jr. Visual Designer / Jr. UI Designer.

  Project #1: Designer of websites, publicity campaigns and print materials for clients. Roles & Responsibilities: Visual Designer / Ui designer. Web designer. Visual design of publicity. Photographer Printer Design project salesperson Environment: Adobe Photoshop, Illustrator, Microsoft Word, Microsoft PowerPoint, DSLR camera. Graphic design ATL and BTL.

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  Vangard

  Aug 2015 - Aug 2016

  Sr. Visual designer

  Project #1: Designer of UI products, publicity campaigns and visual design of many well-known beer brands in the area like Cerveza Victoria (Victoria Beer), Grupo Modelo, Montejo and Los de Pescado which is a seafood restaurant. Roles & Responsibilities: Visual Designer / Ux - Ui designer. Visual designer of the brands social network posts. UI designer of a website with gamification concept for Victoria Beer brand. Visual design lead of the Xmatkuil fair 2015. Designer of the Communication line of Montejo Carnival 2016. Environment: Adobe Photoshop, Illustrator, Microsoft Word, Microsoft PowerPoint, DSLR camera. Also i was Sr. Visual Designer for the creation of advertising on social networks of various brands such as Cerveza Victoria, Cerveza Montejo, among others. I also developed ATL and BTL material for company clients. Show less

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  Citibanamex

  Sept 2016 - Apr 2018

  Sr. Visual Designer / Sr. UX - UI Designer.

  Project #1: UX Designer of the offers site of Citibanamex website in which the partners of the bank place their offers for the users. Roles & Responsibilities: Visual Designer / Ux - Ui designer. Redesign of the offer's website of the Citibanamex portal. Visual design of offers of the site of Citibanamex. Contact with the bank to update and maintain existing offers. Environment: Interviews, Sketch App, Adobe Photoshop CC, Adobe XD, Microsoft Word, Microsoft PowerPoint. Show less

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  Totalplay

  Apr 2018 - Sept 2018

  Lead UX - UI Designer / Jr. Service Designer.

  Project #1: UX Design project of TotalPlay called Totalzone in which the company needed a digital platform (flashpage) to help the customers to connect to their own WiFi services in specific public areas like airports, parks, malls, etc. Roles & Responsibilities: Ux - Ui designer / Team Lead. Understanding company’s goal through this possible solution (empathy). User research by applying shadowing technique and 1 on 1 interviews on the field (empathy). With the team, we detected the insights and prioritize the best possible solutions to be tested (define- ideate). Designer of the flashpage prototype. While me and my team were making the Usability testing with users, i was in charge of making the storytelling of all the process we’ve made to keep the stakeholders interested in our project so we can go to the CEO of the company with a strong argument of why the company needs this platform. Delivery of the final UI assets to the dev team and supervised the implementation. Project #2: UX Design project of Totalplay called Socios TotalPlay (TotalPlay Partners) in which any user could sell TotalPlay services in the area. Roles & Responsibilities: Ux - Ui designer / Team Lead. Complete understanding of the goal of TotalPlay with this app. Detected the true value offered to the user by this possible solution. Raise the different cases in which the product could be used. Investigate in depth the true needs of the user regarding the application. I designed a Customer Journey by detecting the different contact points in the use of the application at a conceptual level. Designed the UI and the Microinteractions of the App. Prototyped the app for testing. Tested the app on the field. Delivery of the final UI assets to the dev team and supervised the implementation. Show less

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  Banco Santander Mexico

  Oct 2018 - Jun 2019

  Ux - Ui designer / Team Lead.

  Project #1: Service Design project of Santander México called Estados de Cuenta (Billing statement) in which the bank had the need of making all the Digital and Non-Digital clients paperless because the printing and distribution price of the billing statement of those customers are almost 400,000 USD monthly. Roles & Responsibilities: Ux - Ui Designer Team Lead. Empathize with the bank’s goal by interviewing stakeholders. Responsible of the user research process by understanding the needs of the customers with 1 on 1 interviews, shadowing customers inside the bank branch. Designer of a Customer Journey Map by detecting all the digital and non-digital touchpoints the customer have with the bank. Responsible for designing the strategy to approach and convince the customer of becoming paperless with the research insights. Designer of the Prototype of the mobile app solution for testing. Responsible of redesigning the Billing statement of the bank. Account executive dialogue designer to approach and convince the customer to become paperless. Project #2: UX Design project of Santander México called “App de Incentivos” (Incentives App) in which the bank Need a platform for sales executives in bank branches in which you monitor your card sales, insurance and investments and with it you can channel the sales efforts to generate greater productivity in the bank branch. Roles & Responsibilities: Ux - Ui designer / Team Lead. Empathize with the bank’s goal (interviewing stakeholders). Responsible of the user research process by understanding the needs of the sales executives, sales managers, Branch Directors and Area Directors with 1 on 1 interviews, inside the bank branch and calls. Facilitator of a co-creative workshop along with the stakeholders and users to define the MVP. Designer of the information architecture and site map. Designer of the dashboard (UI). Show less

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  Playa Mia Grand Beach Park

  Jul 2019 - Dec 2019

  Head of UX -UI / Design Thinker

  Project #1: The Cozumel Trolley Tour project. PlayaMia’s CEO had the idea of bringing to Cozumel Island a trolley tour service in which the Tourists (From the globe) will be taking this tour to know and enjoy a professional guided tour. Roles & Responsibilities: UX - UI designer / Team Lead / Design thinker / Area director. Involved in empathizing with the Brand by understanding many things before starting. Worked with Directors and leads of the whole areas to communicate and make them part of the creation and understanding of the project with a Stakeholders Map, a we created a Proto-Persona, we filled a Project Vision Board, we did a Customer Journey Map, also a double Diamond board to identify the best solution for the right problem, and we did a MoSCoW Method (Prioritizing tool) to define the MVP of the project. Created Product Backlog, so the different areas understood where and when to participate on the project. Created benchmark of the different websites of Trolleys around the world and detected the best practices of them all, based on usability and heuristics, then we did a Card sorting with the customers that come to the park so we identified the possible content we needed to create for them to make them like our tour. I did a Tree Testing to identify the structure of the website and its sections for the best usability. Tested with my team a LoFi wireframe to identify if the funnel we suggested was the best option to make sales of the tour (and it did). Involved in creating the design System for the Cozumel Trolley Tour Brand, which is a Digital Brandbook to be used by any designer and developer no matter where they are as long as they use the Design System for creating “screens” to improve the experience. Environment: Stakeholders Map, Proto-Persona board, Product Vision Board, MoSCoW Method of prioritization, Customer Journey Map, Double Diamond Board, Product backlog for Sprint 0, Adobe Photoshop CC, InVision, Zeplin, Sketch App. Show less

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  Entravision Digital

  Feb 2021 - Jan 2022

  UI/UX Designer

  Project #1 [Client Verizon]: I was responsible for understanding the workflow of the platform called EnGRAM for requesting new projects through Verizon´s internal website. Designed New components that were required for improving the experience when using EnGRAM. Designed a complete admin panel for Manager Stakeholder Level so they can see and have an overall understanding of EnGram users and their involvement in each project they requested.Project #2 [Client Verizon]: I was Involved in a project called 3D WiFi Analyzer, In which, the Research team found that the users wanted to have improved connection throughout their home devices and Verizon with their 5G Routers, were able to provide a great solution by allowing the users add and administrate their devices at home with AR (Augmented reality), so the user will be able to map their devices at home. The app will be able to tell the user the signal strength that is provided to each device and make some suggestions about where to locate them in order to have better signal.Project #3 [Client Verizon]: I was Involved in a project called Conversational AI, In which we build an AI that’ll live in a tablet at most if not all of Verizon’s stores (branches) and customers will be able to interact with it to find out what they need or want even before approaching a Verizon teammember. This AI has the capability of understanding (through voice or chat) user Technological-related needs and offer them the best solution and point the user to the right direction. Show less

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  Verizon

  Feb 2022 - Jan 2023

  UX UI Designer

  Project #1 [Client Verizon]: I was responsible for understanding the workflow of the platform called EnGRAM for requesting new projects through Verizon´s internal website. Designed New components that were required for improving the experience when using EnGRAM. Designed a complete admin panel for Manager Stakeholder Level so they can see and have an overall understanding of EnGram users and their involvement in each project they requested.Project #2 [Client Verizon]: I was Involved in a project called 3D WiFi Analyzer, In which, the Research team found that the users wanted to have improved connection throughout their home devices and Verizon with their 5G Routers, were able to provide a great solution by allowing the users add and administrate their devices at home with AR (Augmented reality), so the user will be able to map their devices at home. The app will be able to tell the user the signal strength that is provided to each device and make some suggestions about where to locate them in order to have better signal.Project #3 [Client Verizon]: I was Involved in a project called Conversational AI, In which we build an AI that’ll live in a tablet at most if not all of Verizon’s stores (branches) and customers will be able to interact with it to find out what they need or want even before approaching a Verizon teammember. This AI has the capability of understanding (through voice or chat) user Technological-related needs and offer them the best solution and point the user to the right direction.Project #4 [Client Verizon]: I was Involved in a project called AI Environmental Sustainability System (AESS). The platform provides information to the user through a TV Screen on top of 3 specified trash bins, this AI has the capability of identifying, categorizing and indicating in which bin the user is supposed to drop the item. Show less

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  Verizon

  May 2023 - Feb 2024

  UI UX Lead Designer

  Project #1 [Client Verizon]: I was responsible for improving the User Experience Design of the platform called FinOps. FinOps is the Financial Operations platform in which the internal users (Verizon´s financial directors, managers, admins and employees) worked on the company's budgeting, budget reporting and more. My core responsibilities were the understanding, digesting and redesigning the FinOps Platform.Project #2 [Client Verizon]: I was responsible for Redesigning the *One Cloud’s Home Page and Menu UX & UI. I was In charge of the redesign of the Homepage of One Cloud and the Menu used to navigate One Cloud and all of its branches.Project #3 [Client Verizon]: I was responsible for Redesigning the *One Cloud’s ChatBot’s UX and Look and Feel, also worked on the Search Page’s (Results page) UI. Show less

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  Verizon

  Apr 2024 - Oct 2024

  UI UX Lead Designer

  Project #4 [Client Verizon]: I was responsible for Redesigning the *OneCloud’s UX UI in depth, redesigned many tailormade tools that live within One cloud for Verizon Instances/projects/budget administration.Project #5 [Client Verizon]: I was responsible for Designing the Cloud Notification Engine’s UX UI.

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  American Honda Motor Company, Inc.

  Mar 2025 - now

  UI UX Lead Designer