Jay Borenstein

Experience

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  Cayley Primary School

  Nov 2012 - Jul 2013

  Teacher

  • Taught and planned for all subjects, adapted tasks to suit different learning types• Liaised regularly with parents whose first language was other than English to maintaintrust in my work with the students• Assessed conflicts between students and negotiated resolutions among involved parties• Coordinated ICT strategies throughout the year group• Attended Professional Development insets and worked collectively with staff towards theenrichment of the school community

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  The Exchange Lab

  Sept 2015 - May 2016

  Marketing Intern

  • Coordinated projects with a savvy marketing team spread out across NA and the UK• Participated in high level brand strategy meetings, including the reinvigoration of The Exchange Lab brand essence and the creation of a new mission and vision for the company• Managed social media accounts for The Exchange Lab, and live tweeted at industry events• Wrote articles for industry publications surrounding timely topics in the Ad Tech industry• Conducted research for the marketing team and ran analytics for our newsletters and website• Sourced branded merchandise for events and clients from North America, the UK and China• Assisted with copy and layout for The Exchange Lab’s quarterly Playbook publication, newsletters and infographics Show less

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  Project X Ltd.

  Jul 2016 - Jul 2017

  Marketing Coordinator

  • Guided the evolution of the Project X brand, developing a new voice, and establishing brand guidelines.• Developed written use cases, case studies and articles aligned to a strategic content marketing plan.• Recorded, narrated and edited product demo videos for various product use cases and services.• Acted as social media manager, curating valuable content across Twitter, LinkedIn and Facebook.• Established an attractive presence at trade shows, developing strategy to drive engagement.• Acted as a liaison between the marketing department and our data practitioners to develop new product use cases and ensure marketing language is consistent with the data analytics industry.• Promoted company news and new product launches through written press releases, e-blasts and outreach to trade publications. Show less

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  HeyOrca

  Jul 2017 - Apr 2018

  Content Writer

  Boosted social media growth by 15% MoM• Wrote SEO-optimized B2B-focused content on marketing, workflow optimization, and solutions to challenges faced by agencies.• Collaborated both in person and remotely with our social media manager, designer, product manager, digital specialist and head of growth to accomplish marketing objectives.• Monitored organic search traffic and SERP rankings to more intelligently guide our content strategy to rank higher on Google.• Actively engaged as the HeyOrca brand on social media, networking online and curating content for Twitter, Facebook, Instagram and LinkedIn.• Regularly interviewed marketers for our HeyOrca interview series and for input on content. Show less

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  WoodGreen Community Services

  Jun 2018 - Oct 2018

  Communications Assistant (Contract)

  Worked as a team of two for a short-term contract to maintain the integrity of the WoodGreen brand and spread awareness via social.• Designed social images and programmed messaging for WoodGreen's social media, and engaged stakeholders, partners and volunteers across Twitter, Facebook, Instagram and LinkedIn.• Regularly attended WoodGreen corporate volunteer events as the face of WoodGreen, answering questions about the agency and expressing thanks to maintain volunteer relationships.• Captured and edited video and photography during WoodGreen events to create new content for WoodGreen's channels and website.• Wrote and designed the WoodGreen newsletter, which was sent out to 1500 subscribers monthly. Show less

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  Pedestal Search

  Nov 2018 - Sept 2021

  Content Marketing & SEO Specialist

  Boosted organic web traffic for a B2B Research Company by 140% YoY over a 6-month periodIncreased account sign-ups for a SaaS Company by 56% YoY over a 6-month period• Strategizing with clients in various industries to help them achieve their business goals faster.• Communicating with clients, reporting on their program success and managing expectations. • Developing and executing SEO programs built around the online landscape for a client's industry, keyword research, and competitive analysis.• Writing SEO-focused content that is useful for readers and designed to rank in search engines. • Achieving backlinks for clients through SEO-focused outreach to reputable websites.• Fixing website issues that may prevent a client's site from ranking higher in search engines.• Digging through analytics to find ways to improve a client's program and suggest expansions. Show less

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  Keypath Education

  Sept 2021 - now

  Sr. SEO Manager

  Responsible for the Search Engine Optimisation of partner university websites to deliver high-converting student inquiries. This includes identifying and executing both the on and off-page strategy, traffic/inquiry forecasting, website performance analysis and budget management.When one of the universities in my portfolio was underperforming on organic due to the loss of referral traffic from a deprecated university subdomain. I worked to both improve the ranking of the school as well as improve CVR in order to get as many qualified applicants as I could into the interview stage. Results included: • SEO Q4 Sessions Increased +31.4% vs. Q3.• Average on-page CVR increased 14% in Q3 and Q4 compared to Q1 and Q2.Day-to-day responsibilities include:• Working closely with the Marketing Manager to define and execute the SEO strategy for partner websites, continually identifying new opportunities to grow organic website traffic, managing the SEO budget, and forecasting monthly traffic and inquiry volumes• Implementing on-site and technical optimizations including meta tags, content optimization, site architecture, indexing, schema, sitemaps, load speeds, and URL paths • Working closely with the Content Team to drive the content strategy and production• Identifying and driving link-building opportunities• Performing keyword research, competitor analysis, user insights, technical audits, content performance, and backlink audits.• Managing website improvements and problem-solving issues, providing recommendations to improve CRO, UX, and the customer journey • Managing third parties writers and vendors that support SEO initiatives Show less