Faryle Barthuly

Experience

• 

  The World Company

  May 2007 - Nov 2011

  Worked closely with Art Director, Ad Manager, Editors, Designers and Advertising Representatives to assist with needed tasks * Implemented company’s web presence by initiating use of blogs, online magazines and other social media while researching the impact and trends in social media * Updated company website with each magazine release * Wrote pieces for publications when needed by interviewing sources and creating unique stories * Fact-checked for Hutchinson, Shawnee, Manhattan and KANSAS! Magazines * Oversaw, entered and organized incoming advertising contracts for 17 separate projects as well as sent out invoices and tear sheets * Created and maintained archive for all publications to use as a source database * Responsible for being the front line of the office answering phones, directing calls and contacting clients Show less

  • Sunflower Publishing Coordinator

    Jul 2008 - Nov 2011

  • Sunflower Publishing Intern

    May 2007 - Jul 2008
• 

  RED Development

  Nov 2011 - Jul 2013

  Marketing Coordinator

  Planned and implemented a strategic, overall marketing and communications program for three properties including advertising, programs to enhance tenant sales, special events, public and community relations * Created and implemented a yearly budget for three properties * Reviewed, approved and processed all marketing property invoices * Assisted Leasing Department through research and marketing efforts to achieve 100% tenant occupancy * Planned and coordinated on-site events to increase traffic and tenant sales * Managed and maintained online presence for all three properties including individual websites, Facebook pages, Twitter accounts and email listserves * Social media and content subject-matter expert for the full marketing team and their various shopping properties Show less

• 

  Houlihan's Restaurants, Inc.

  Jul 2013 - Sept 2016

  Managed all aspects of social strategy for portfolio of 100 restaurants * Developed a social calendar and created unique social content that personified each individual brand across multiple channels (Facebook Twitter, Instagram, Pinterest, Vine, etc) * Established goals for campaigns and used those to justify spend and promotion of content * Responsible for allocation and management of Digital + Social Media budget line * Project Manager for various digital specials projects and campaigns from concept to completion * Worked closely with internal Brand and Creative Teams to create cohesive photo and video content with goals in mind * Analyzed data and results from campaigns to determine success and use that information to influence future projects * Responsible for online reputation management, community management and resolving issues in a timely fashion* Oversaw various agencies and their digital responsibilities * Supported digital team through management of SMS/mobile program * Represented company via speaking engagements, podcasts and roundtables Show less Created social content that personified the brands within fan communities across multiple channels (Facebook, Twitter, Instagram, Pinterest, Vine, etc) * Developed and created social calendar with creative and engaging content * Responsible for community management by responding to fans across channels * Continual education of store and franchisee managers and the go-to contact regarding social * Website content planner and publisher * Supported digital team with email program, SMS/mobile program and management of various digital special projects Show less

  • Social Media Manager

    Aug 2015 - Sept 2016

  • Social Media Specialist

    Jul 2013 - Aug 2015
• 

  Hallmark Cards

  Sept 2016 - Aug 2021

  Creative project manager supporting cross-functional teams by managing on average 25-30 strategic and creative digital and social projects simultaneously * Proactively anticipated future resource needs and problem-solved effective resolutions * Supervised schedules and team of creatives to oversee completion of projects within scope, on schedule and on budget to drive toward partner goals * Partnered with Creative Director to monitor studio workload and project scope to make sure resources were evenly distributed * Implemented process updates within project management tool and project workflow that resulted in a more efficient team and early project handoffs * Led and participated in internal and partner reviews to verify objectives were met * Fostered relationships across the creative studio, business partners, product owners + stakeholders and senior leadership to ensure collaborative, efficient and successful projects * Reviewed all content (design, photography, video, editorial) to confirm alignment with brand standards Show less Supported internal marketing partners by managing multiple strategic creative projects simultaneously * Lead marketing and creative strategy from start to finish for traditional marketing (direct mail, catalog, magazine ads, billboard, in-store signage, local store toolkits, video) and digital marketing (social media, banners, email) * Managed schedules and team of 5 to 7 creatives to oversee completion of projects on schedule and on budget to drive sales for retail stores and online * Collaborated with Leadership Team to establish goals for team members * Managed internal creative resources to ensure workload was balanced and strategically distributed * Analyzed key performance indicators to determine continued success and opportunities for improvement for future campaigns Show less Management of digital marketing tactics for Hallmark Gold Crown consumer acquisition efforts including stores, e-commerce and products * Project manager for digital marketing campaigns during key retail holidays with proven positive ROAS * Social Lead for YouTube Brand Channel focusing on creative optimization and SEO * Managed User Generated Content strategy for Hallmark Gold Crown Retail * Co-led content development with social leads and creatives for retail windows aligning with priority products needs, trends and retail season goals * Collaborated with team to create personas to better understand our target audiences’ behaviors and likes influencing the types of content and where it was placed * Managed partnership with external creative and media agencies * Established KPIs for paid and organic social media channels * Continued education in social media and marketing trends via webinars and internal opportunities Show less

  • Account Leader - Brand Content Studio

    Aug 2020 - Aug 2021

  • Account Leader - Creative Marketing Studio

    May 2018 - Aug 2020

  • Associate Marketing Manager

    Sept 2016 - May 2018
• 

  T-Mobile

  Jan 2022 - now

  Lead on complex production and post-production projects (video and photography) as well as other creative marketing projects * End-to-end project management including briefings, leading kick-off meetings, communicating with the partners, managing timelines and facilitating the delivery of projects on multiple projects simultaneously * Point person to help guide internal teams on creative strategy, creative feedback, brand positioning and marketing integration of all campaigns * Ensure projects details are up-to-date in the project management system and follow studio tracking process * Lead workflows and process improvements to creat more efficient workflows * Act as a mentor for new team members, providing onboarding support and ongoing guidance to enhance their integration and productivity * Show less Led, manage and guided video and photography content projects and campaigns for the Senior Leadership Team, Un-carrier Moves, All Employee Meetings, Hometown Grants, T-Mobile for Business, Live Events, Keynotes, etc to further the company's business objectives * End-to-end project management to ensure on-time and on-budget projects * Provide guidance and leadership to teams on creative strategy, creative feedback, brand positioning and marketing integration of all campaigns * Ensure projects details are up-to-date in the project management system and follow studio tracking process * Lead workflows and process improvements * Show less

  • Senior Studio Manager

    Feb 2024 - now

  • Studio Manager

    Jan 2022 - Feb 2024