Leah McCloud

Experience

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  Gordon Food Service

  Nov 2011 - Jan 2016

  Sales Associate
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  Miami University

  Aug 2015 - May 2018

  Student Assistant
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  Harper's Bazaar

  May 2016 - Jun 2016

  Intern

  Inside New York is a highly selective program at Miami University that gives students an insider's view of the advertising and public relations industry. As a participant I visited NYC media headquarters of 24 corporate executives, including: NBC, Amazon, Forbes, Harpers Bazaar, Havas Media, MEC Global, Liveperson, Animal Planet, American Express, Cadreon, LDJ Productions, Fourth Wall Events, Showtime, UBM, MoMA, Managed by Q and more.As apart of the program, I was paired to work with Harper's Bazaar executives for a week assisting at appointments with six different brands, such as Marc Jacobs, Alexander Wang, and Tory Burch. I also helped select merchandise from an appointment database and designed layout pages for the October 2016 issue. Show less

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  Communica

  Jun 2016 - Aug 2016

  Public Relations Intern

  Communica is progressive and established integrated marketing agency in Toledo, Ohio with branches across the globe, excelling in both internal and external business operations. With a focus in public relations, I managed relationships with clients and the public, ensuring that all needs were met through various initiatives. Some responsibilities included, but were not limited to, research, strategic planning, account management, creative, concept development and copywriting.

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  Vivian's Victory - Cincinnati, OH

  Aug 2016 - May 2017

  Assistant Account Executive Intern

  PR Visions is a unique opportunity to work in a student run PR firm within the Miami's PRSSA chapter. This competitive organization offers me the ability to work hands on with real life clients surrounding the Oxford area. My client for the year was Vivian's Victory, a nonprofit located in Cincinnati, OH.

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  RISEcoalition

  Jan 2017 - May 2017

  Marketing Intern

  As apart of my senior capstone, PRISM, a group five students and I worked for Acid Survivors Network (now called RISE Coalition) to create and implement an extensive and real PR plan.

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  Owens Corning

  May 2017 - Aug 2017

  Digital Marketing Intern

  - Overhauled and manged the entire YouTube channel and strategy - Increased the number of YouTube subscribers by 500.- Managed our social agency relationship - Developed several community management process documents for a social media guidebook given to our customers to help increase their digital presence. - Approved content on using Spredfast- Created process documents on Canva and Microsoft Office tools - Volunteered as the entertainment lead/master of ceremony for the intern vs. leaders softball game- Sat on the Workplace intern committee Show less

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  Owens Corning

  Jun 2018 - Mar 2022

  My role is focused on the product portfolio of our Roofing and Corporate sectors, with deep knowledge of business needs and the ability to facilitate the development of innovative solutions. I work directly with business stakeholders across all digital channels in their respective domains and all areas of the product funnel to drive awareness, conversion, purchase intent, education, loyalty and advocacy. I am the primary link between business teams, Product Owner, and Global Information Services agile product development teams responsible for executing product releases. - Build and foster strong working relationships with Global Information Services partners, functional business partners, third party providers, and elevate the overall digital product acumen across the company.- I bring and build expertise in current and evolving relevant field information, own digital tools in the Roofing and Corporate functions and advance conversation about emerging trends in the market that could shape the portfolio. - Leader of digital thinking and digital evangelism (agile, UX, test-and-learn methodologies) for the Roofing business- From inception of a Digital Marketing product to its end of life including product strategy, feature conceptualization, marketing (SEO and SEM), release implementation, sustainability, evolution and retirement. - Plan Digital Marketing product MVP and future releases, develop release schedule, direct release execution resources, coordinate workflow between cross function teams, end user adoption, release roll out and production support. - Communicate and provide timely release status to the project/release teams, key stakeholders, and leadership. Show less -Serve as the primary link between Owens Corning's business functions and their digital systems/platforms.-Assist and support marketing in driving growth for their businesses by providing thought leadership, planning and execution while delivering direct and indirect customer facing digital programs and system that achieve strong business results.-Bring my expertise in current and evolving digital technologies to educate and proactively influence marketing and business decisions that increase value to our customers and shareholders.-Drive initiative to develop and enhance digital platforms, such platforms include external-facing websites (extranet websites & web services), specific online applications (native iOS & Android) and backend data integration with all Social Media, Sales and Marketing programs.-Inspire and cultivate digital talent within Global Information Services, marketing and business organizations to promote an engaging work environment and increase the level of digital expertise across the company.-Leverage agile execution methodologies to gather requirements, storyboard, design, identify and segment users, develop iterations and release plans, and align business vision with go to market strategies. -Collaborate closely with business and technology leaders to develop and maintain relevant and realistic roadmaps of current and future digital technology programs that support each business while balancing maintenance and technical debt reduction.-Estimate timelines and effort for product enhancements to ensure strategic alignment with our business portfolio and calendar.-Work across teams of 20-50 people to enable connections across all businesses to build and foster strong working relationships with internal IS partners and third partner partners and assist in increasing the digital acumen across the company. Show less

  • Scrum Master

    Oct 2021 - Mar 2022

  • Agile Release Manager

    Apr 2021 - Mar 2022

  • Digital Engagement Partner

    Jun 2018 - Apr 2021
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  The Design Of You

  Aug 2020 - now

  Founder

  The Design Of You is a Human Design and spiritual wellness company focused on connecting people to themselves to live better lives, have better relationships, and create the life of their dreams. Our goal is to redefine spirituality and wellness and make Human Design digestible and useful. Tune into our podcast once a week, book a reading with Leah, become a reader, join Leah's 1:1 coaching programs, shop merch, and digital products, and more. Website: www.thedesignofyou.com Instagram: @thedesignofyouPodcast: The Design Of You (on all platforms)Experience Gained:- Built and scaled a multi-six-figure spiritual wellness brand from the ground up, establishing it as a trusted resource in Human Design and modern spirituality.- Developed and launched a range of digital products, courses, and personalized services, fostering a community of over 60,000 engaged followers.- Hosted a top-charting podcast that combines education, storytelling, and practical tools to help listeners live in alignment with their energy.- Guided thousands of clients through Human Design readings, coaching sessions, and workshops.- Created a visually cohesive and recognizable brand identity across all platforms.- Designed and implemented data-driven marketing campaigns across email, social media, and website platforms, resulting in consistent sales growth.- Produced workbook-style resources, reflection prompts, and educational materials, blending creativity with practical application to help clients integrate Human Design into their lives.- Mentored and educated over 200+ students in Human Design, offering certification pathways and fostering a network of Human Design professionals.- Spearheaded partnerships and collaborations with like-minded brands and thought leaders to expand reach and enhance offerings.- Established systems and workflows to manage client bookings, digital product sales, and content creation efficiently while maintaining a high standard of service. Show less

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  Mindfulness Matters

  Nov 2021 - Mar 2022

  Executive Assistant

  - Planned and coordinated all retreats- Managed influencer relations and retreat attendees- Managed all brand partnerships and PR - Migrated courses from web-based platforms to Kajabi