Bogdan Novakovic

Experience

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  McCann Beograd

  Nov 2014 - Aug 2016

  I worked as a Designer at McCann Erickson advertising agency. During my time there, I gained invaluable knowledge and experience in branding and communication design. I've learned how to understand clients and their brands, working on various projects for a diverse range of companies.I've worked with a diverse range of clients, from small startups to large companies, I've had the privilege to work with clients such as Coca-Cola, Nestle, L'Oreal, Raiffeisen Bank, Halk Bank, Lav Beer, Plazma, MTS, Ahold Delhaize, Maxi, Premia and more.While I was working there, I had the opportunity to work on notable projects, including the rebranding of the Premia brand under Ahold Delhaize. Premia serves as the primary food product line of the largest supermarket chain in Serbia, Maxi. As a designer, I was an integral part of a team that was involved in the rebranding process from inception. This included conceptualizing the logo and brand, defining its positioning, and ultimately designing the packaging for over 300 products of varying shapes and forms. The scope and scale of this project made it one of the most significant packaging redesigns in Serbia's history.Another notable project, on which I was the main designer/art director, was the design of the key visuals for the Plazma brand's summer advertising campaign - "Plazma za svaki put" (Plazma for every journey).As an illustrator with exceptional drawing skills, I was often hired by the agency to draw storyboards for their commercials. Clients, such as Lav Beer, Plazma cookies, among others, benefited from my ability to create visually compelling storyboards quickly and efficiently. Show less As a design intern, my daily tasks involved a diverse range of design projects, including ad design, brochure design, image retouching using Photoshop, creation of teaser videos, and designing social media posts. I was responsible for delivering high-quality design solutions that aligned with the brand identity and marketing goals of our clients. Working closely with my team, I actively contributed to the creative process and ensured that all design outputs were delivered within the stipulated deadlines.Through my internship, I honed my skills in various design software and tools, while also gaining hands-on experience in project management and client communication. Show less

  • Senior Designer/Art Director

    Jan 2015 - Aug 2016

  • Design Internship

    Nov 2014 - Jan 2015
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  Upwork

  Sept 2017 - Jan 2022

  Freelance Designer/Art Director

  In 2017, I pursued my goal of becoming a digital nomad by relocating to Italy for studies and freelance work. I take pride in achieving Top Rated Plus status on the Upwork freelancing platform, placing me among the top 1% globally. Successfully completing over 80 projects, totaling more than 1000 hours of work for various international clients worldwide, all my projects received 5-star ratings and positive client feedback. My remote work encompassed Logo and Brand Identity, UX/UI, Packaging, and Illustration projects for startups and established companies. Show less

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  Računarski fakultet

  Jan 2019 - Jan 2022

  Teaching Associate

  I served as a Teaching Associate in the Design Department at the Computer Science Faculty in Belgrade, where I provided support to senior professors and mentored students in their UI/UX assignments. Through this position, I honed my skills in organizing academic tasks for students, which has proven useful in my subsequent professional endeavors.

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  Streamline

  Oct 2020 - Apr 2023

  Art Director/Illustrator/Designer

  As a freelance illustrator and designer working remotely, I have produced over 1000 illustrations (and counting) for Webalys Streamline, the world's largest online UI assets library. My work encompasses a broad range of illustration styles that I create for them, including some that I develop from scratch with my unique art direction.The illustrations and icons I create for Webalys are widely used and available for purchase as sets or through a Figma plugin monthly subscription. It's possible that you have come across my work in your own design projects! Show less

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  Università degli Studi di Milano-Bicocca

  Nov 2024 - now

  PHD Researcher

  I am a PhD student in Education in Contemporary Society (40th cycle) at University of Milano-Bicocca.ORCiD: 0009-0002-8694-0935My research explores how emerging technologies—primarily Artificial Intelligence (AI), along with Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR)—can transform educational practices in contemporary society. I am particularly interested in humanity-centered AI, focusing on designing solutions that address accessibility and inclusivity challenges in education.Currently, my work centers on empowering educators in Early Childhood Education (ECE) and exploring how innovative tools can enhance learning experiences for young children.My additional academic research experiences:• Work Teaching experience in the Design Department at Politecnico di Milano, Italy, guiding students in AI design tasks within the Sociology of Media class.• Teaching experience in the Multimedia Design Department at a university in Serbia, mentoring students in design principles and multimedia projects.• Organized several STEAM education workshops in Italy and Serbia, including LEGO STEAM workshops and innovative STEAM AI Creativity Workshops that explored the integration of AI into education, which he is now developing further internationally.• Member of the Laboratorio Informatico di Sperimentazione Pedagogica (LISP). Show less

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  IxDF - Interaction Design Foundation

  Nov 2024 - now

  Local Leader at IxDF Milan

  I serve as a local leader in Milan, Italy for the Interaction Design Foundation (IxDF), the world’s largest UX/UI learning platform. In this role, I organize meetups and events to promote IxDF as a platform, while also fostering learning and discussions about digital product design, including areas such as user interface, user experience research, artificial intelligence (AI), augmented reality (AR), virtual reality (VR), and much more.