Jidapha Tepsiri

Experience

• 

  LINE MAN Wongnai

  May 2021 - Nov 2021

  Performance Marketing

  • Led the partnership project on digital media strategy, allocating and optimizing full-funnel paid media advertisements.• Managed the Facebook community, organizing commentary and social voices. Evaluated weekly customer feedback and reported to the project manager.• Managed the E-commerce channel, generating daily sales reports and assisting in the preparation of large-scale marketing campaigns.• Negotiated and recruited high-potential KOLs and Influencers from end to end. Show less

• 

  TikTok

  Nov 2021 - now

  • Defined localized content strategy and established a sustainable content ecosystem that fits local tastes and preferences.• Developed content creation tools designed to inspire creators to produce high-quality content.• Organized creatively to campaign tactics for vertical content categories, collaborating with cross-functional teams to ensure successful execution.• Controlled advertising assets management by conducting research and analysis to capture social trends, guiding content direction across various formats such as pictures, articles, and short videos.• Managed all aspects of creator acquisition, development, and communication to foster strong relationships and ensure a steady pipeline of talented content creators. Show less • Conducted thorough reviews of in-app content, actively contributed to ideation sessions, and played a pivotal role in shaping content strategy.• Led end-to-end campaign management, focusing specifically on the education vertical to enhance the quality and quantity of content.• Engaged in brainstorming sessions and conducted extensive research on the latest trends and developments within the social media landscape, providing valuable insights for creative ideation.• Directed core user/creator operations, developing operational protocols for managing online community across digital channels. • Amplified content creators and oversaw ongoing maintenance activities on a week-to-week basis. Show less

  • Campaign & Community Operations, Lifestyle - TikTok Shop

    Aug 2024 - now

  • Content Operations - Lemon8 SEA

    May 2022 - Aug 2024

  • Campaign & Community Operations, Education - TikTok

    Nov 2021 - May 2022