Eunice Lee

Experience

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  Little Skool House International

  Feb 2012 - Jul 2012

  Assistant Teacher

  - Co-led class of 15 pre-school children with form teacher in implementing discipline and safety measures- Mediated daily kid-to-kid misunderstandings by guiding them through rudimentary verbal reasoning- Addressed parental queries consistently to ensure their daily satisfaction in child welfare and progress

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  Resorts World Sentosa

  Jan 2015 - Jun 2015

  Communications Intern

  - Media Monitoring- Prepared daily media coverage reports that were issued to RWS’s senior management- Facilitated media interviews with resort staff and hosted visiting media- Worked on a speech for senior management that was delivered at a key corporate event- Drafted press releases and collateral for the media - Assisted corporate social responsibility team to plan and execute events for beneficiaries

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  Trip101 Pte Ltd

  Jul 2016 - Sept 2016

  Content Writer (Intern)

  - Researched on worldwide destinations to create useful travel content for readers- Travel content includes destination guides and accommodation reviews- Contributed content to other online publications around Asia as part of link-building efforts- Conducted social media outreach to connect with more readers- Produced an average of 2000 words per dayWriter Profile: https://trip101.com/writer/eunice

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  Catalonia Tourism Board

  Dec 2016 - Feb 2024

  Took charge of the South Korea market and was responsible for the management and execution of all South Korea-related projects. Scope:- Develop the annual marketing plan for South Korea- Manage project budgets, allocating resources efficiently to maximize ROI and achieve key performance indicators (KPIs)- Coordinate with internal teams and external partner agencies to carry out online marketing campaigns- Supervised partner agencies on social media content planning and optimisation- Monitor and analyse industry trends, competitor activities, and travel behaviour to identify opportunities- Maintain regular and meaningful engagement with key trade and media partners Show less The promotion of the region of Catalonia (North-eastern Spain) including Barcelona, and to position the region as a premium destination in Asia-Pacific.• Organised and executed marketing efforts to promote Catalonia, a region in Spain with regional capital Barcelona, in Asia-Pacific markets (Southeast Asia, South Korea, Japan, India, Australia and New Zealand) • Developed market-focused destination marketing strategies• Took charge of the South Korea market from 2019 and developed the marketing plan for it• Drove sales of Catalonia tourist products through digital marketing campaigns in partnership with OTAs and main industry players, both at a B2B and B2C level• Expanded and maintained profitable relationships with internal (Barcelona headquarters, Catalan companies) and external stakeholders (trade, media and project collaborators)• Managed online marketing campaigns with external partners, leveraging market insights, customer segmentation, and business objectives to drive measurable results. This includes:- Networking events with trade (tour operators) and media to promote the destination of Catalonia- Roadshows (such as ILTM Asia-Pacific and ITB Asia)- Social media content planning and management via our Catalunya Experience APAC, KR and JP Facebook and Instagram pages- Coordinating and organising familiarisation ( with tour operators) and press trips (with media personalities, influencers) in Catalonia - Identifying market opportunities, developing marketing strategies and managing budgets- Handling media and trade enquiries- Delivering destination/product presentations and training for APAC trade and media.- Conducting market analysis to guide project direction and strategies- Analysing market intelligence and data reports to identify new opportunities and trends Show less

  • Korea Market Manager

    Jan 2019 - Feb 2024

  • Asia-Pacific Marketing Executive

    Dec 2016 - Feb 2024
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  Virtuoso Travel

  Sept 2024 - now

  Marketing Manager - North and Southeast Asia

  Virtuoso® is the leading global travel agency network specializing in luxury and experiential travel. This by-invitation-only organization comprises over 1,200 travel agency locations with 20,000 travel advisors in 50 countries throughout North America, Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East. Drawing upon its preferred relationships with more than 2,200 of the world’s best hotels and resorts, cruise lines, airlines, tour companies and premier destinations, the network provides its upscale clientele with exclusive amenities, rare experiences and privileged access. Show less