Alevtina Labyuk

Experience

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  Publishing house Eksmo

  Sept 2008 - Sept 2009

  PR Specialist

  Executed daily monitoring of all kinds of media and interactive data bases of media publications (Mediology, Integrum). Managed weekly, monthly and special projects monitoring and press clipping reports.Highlights:- Insight at all kinds of PR activities executed by a publishing house.- Russian media, their profile and target audience data basis management.

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  1C-SoftClub

  Sept 2009 - Sept 2012

  Main point of contact for all business issues related to one of the key world video games publishers. Managed all kinds of works regarding products` launch in Russia and CIS and execute supervision of entire project lifecycles: - purchasing (purchasing plans and ordering, annual financial reports, price setting, document management, stock supervision.) - marketing (budget planning and reports, initiation and overseeing of all events, POSes, ad & PR)- retail (Info materials for main retail partners (MVIDEO, Eldorado, Auchan, 1C-Interes, ozon.ru, White Wind (Цифровой) and others) and presentations)Highlights:- Deep insight in the whole process of import and launching new products on Russian market and their support during whole life cycle: buying, promotion, sales.- Comprehensive knowledge of publishing production cycle.- Russian and foreign exhibitions. Show less Coordination of all kinds of packaging localization works: translations, layout, production, approvals with licensors, re-branding and so on. Work out of special editions, color proofs check, execution of quality control. Highlights:- Great experience in project management: more than 200 projects during 2.5 years, among them Call of Duty: Modern Warfare 2, Grand Theft Auto IV. Complete Edition, Civilization V, Shogun 2, Batman: Arkhem City, Fallout 3: Game of the Year Edition, and many others industry flagships.- Daily communication with leading foreign videogames publishers: Warner Bros, Activision, TakeTwo, SEGA, Capcom, Konami, SONY, Microsoft, and many others.- Streamlined all packaging localization procedures. Show less

  • Account Manager

    Sept 2011 - Sept 2012

  • Printing jobs coordinator

    Sept 2009 - Aug 2012
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  Uralkali

  Aug 2012 - Oct 2014

  SMM and Digital Projects Lead / PR Department

  For Uralkali I managed all digital communications including corporate website, social media and special digital projects. I mainstreamed digital publishing process and found balance between contractors support and in-house collaborative work with other departments. - Digital/social strategy development & implementation- Annual/monthly KPIs setting and performance analysis- Social media management - Digital and social agencies management- Uralkali-owned channels management (corporate website, mobile app and others)- Close cooperation with local team- Support for PR team (events, social news and so on) Show less

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  Visa

  Oct 2014 - Feb 2015

  SMM and Digital Projects Lead / Marketing Department

  As a part of Visa marketing team I was responsible for:- Digital/social strategy development & implementation- Annual/monthly KPIs setting and performance analysis- Digital support for integrated marketing campaigns for banks - Social media management - Media planning supervision - Media and social agencies management- Visa-owned channels management (corporate website, mobile app and others)- Close cooperation with Hub, headquarters and local team Show less

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  Club Med

  Mar 2015 - May 2022

  As a part of marketing team I am responsible for all digital marketing and CRM activities:- Digital strategy as a part of the yearly marketing plan, general support for the marketing strategy building- Online media planning and supervision (acquisition, brand, and remarketing campaigns), incl. social- Online own assets management (website, web-chat etc)- Data-base growth: data-catching projects with media partners (Aviasales, Elle, Marie Claire, Forbes etc)- Commercial and marketing partnerships in digital (Tinkoff, Atout France, Air France, Novikov etc)- CRM and loyalty program management- Interns, freelancers management: hiring, training, supervision (4 interns) + agenciesDuring the last year at Club Med taking over Marketing Director responsibilities during the maternity leave of the Marketing Director. Show less

  • Head of online marketing and CRM

    Mar 2015 - May 2022

  • SMM and Digital Projects Lead as Traffic Manager / Marketing Department

    Mar 2015 - Feb 2020
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  BeInCrypto

  May 2022 - now

  - Lead the strategy, implementation, and analytics for the customer success, performance and affiliate program of the Company.- Supervise Customer success and performance team for the Company.- Acquisition, retention, and activation of new affiliates, partnerships and client for the Company across multiple regions.- Negotiating and reviewing commercial agreements between the Company and the partners/affiliates.- Identifying new client opportunities for the Company across multiple regions.- Analysis of campaigns conducted for/by the Company, reporting ROI results & devising respective strategies for the Company.- Monitoring and analyzing results of all campaigns conducted by/for the Company, including provision weekly and monthly KPI reports – Conversion rates optimization.- Identify additional optimization opportunities (demographics, geo, time of day, etc.) for the campaigns conducted for/by the Company.- Lead all the development and improvements of all paid positions on the website (banners, buttons, etc.).- Lead customer loyalty activities focused on improvement of relationships with the Clients.- Contribute to the lead generation, b2b marketing.- Conduct research on and provide reports on industry/competitive marketing trends. Show less

  • Chief Strategic Partnerships and Customer Experience Officer, Board member

    Jan 2024 - now

  • Head of Customer Success, Performance, and Affiliate

    May 2022 - Jan 2024