Anna Lisitsina

Experience

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  Independent Media

  Sept 2007 - Dec 2008

  Marketing Assistant

  Duties• Running the documentation control;• Events coordinating;• Exhibitions participating;• Focusing on marketing projects, entertaining events and promo actions;• Magazine content laying out;• Communication with subscribers;• Running the commercial correspondence.

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  Amira Air, Austrian Private Jet company, www.amiraair.at

  Jan 2009 - Aug 2010

  Personal assistant of the Moscow Branch Head

  Duties• Documentary running;• Planning for the day;• Information collecting and processing;• Business presentations preparing;• Travel arrangements;• Document and instruction translations;• Catering and crew transfer organizing;• Visa assistance;• Assistance in exhibitions organizing;• Personal tasks.

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  Podium Fashion Group

  Sept 2010 - Aug 2011

  Assistant to Chief Buyer

  Assisting the buyer in brand portfolio management (40 luxury of women`s apparel & accessories) with actual functions of brand manager.Duties• Assistance in purchasing session participation;• Season collection and budget planning;• Conclusion of contracts;• Sales analysis;• Delivery control;• Pricing control;• Distribution control and negotiations about distribution optimization;• Stock contol;• Trends monitoring on the fashion market (luxury apparel & accessories);• Assistance to the buyer in private label production process;• Documentary running (invoices, payments, order corrections);• Preparation of trainings from retail personal;• Collection press releases writing;• Travel arrangements. Show less

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  Rusdel

  Sept 2011 - now

  Brand Manager

  Brands: Richter, Petit Bateau, Xavem Bags, Clarys (Kids` shoes & accessories).• Budgeting;• 5-year business-plan development and execution; • Strategic/tactical plans development with maintaining responsibility for all reporting activities.• Sales forecasting;• Brand marginality control;• Profit & Loss responsibility;• Price policy development; • Competitive environment analysis;• Conducting in depth consumer analysis to determine the image/demand of a brand;• Research consumer trends, insights and addressable market behaviors, trends and technologies to ensure that products meet customer needs• Analyzing and keeping a price structure of brands, controlling implementation of agreed prices on the market; • Monitoring performance against marketing targets both internally & externally;• Market / brand performance analysis;• Conducting negotiations with suppliers (prices, margin, terms and conditions);• Adaptation of the product to the needs of the Russian market to increase better brand performance;• Purchasing session organizing (price lists, samples, order forms etc.)• Consumer markets researching, market trends monitoring and identifying potential areas for investing;• Optimization of storage residues• Attending trade fairs, exhibitions to promote brands• Looking for the alternative brands and analyzing the potential profitability;• Ensure effective communication within the company business units for integrated brand plan and activities executing. Show less

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  Mercedes-Benz Russia (AVILON Group)

  Oct 2013 - now

  Brand Manager

  • Development and implementation of marketing activities, creative concepts, special event plans, media plans for brand strengthening;• Budgeting;• P&L control;• Documentary & cost statements running;• Monitoring and analyzing the automobile market and advertising activities of competitors;• Analysis of the consumer, main motivations in choosing a car dealer for purchasing/service. • Analysis of marketing events effectiveness; • Monitoring compliance with the brand standards;• Adverting placement according a confirmed business plan;• Communication and reporting to the “Mercedes-Benz Rus” representative office;• Web-site managing (administration and content);• Loyalty programs managing (Mercedes-Benz Driving Academy, AMG Club, Mercedes-Benz VIP Service).• Managing the affiliate programs with Big Theatre, Moscow conservatoire, Moscow International Music House, Elena Obraztsova`s fund etc. Show less