Matt Britt, MBA

Experience

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  Holiday Inn Resort, Wrightsville Beach

  Aug 2000 - Jun 2001

  Manager of Guest Activities

  Provide Concierge and Activity organization for the Sunspree guests.

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  Graylyn Estate & Conference Center

  Jun 2001 - Jun 2006

  October 2005 ­ June 2006Executive level manager who supervised all daily operations of the Front Desk, Guest Services, and HousekeepingDepartments. Directly supervised four salaried managers with 30-40 hourly employees working under them. Oversee and supervise 6-8 front desk clerks in the operation of a 98 room conference center. Interact with clients involving numerous issues, while maintaining the highest level of customer service. Build relationships with professional group contacts, and repeat corporate travelers to ensure they are well taken care of. Managed a team of 10-15 Guest Services representatives in their daily duties as the first point of contact with our guests. Basically bell staff, concierge, transportation, and everything in between.

  • Manager, Rooms Operations

    Oct 2005 - Jun 2006

  • Manager, Front Desk

    May 2003 - Oct 2005

  • Transportation Manager

    Jun 2001 - May 2003
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  Graylyn Estate & Conference Center

  Oct 2008 - Aug 2010

  June 2006 ­ August 2010Property sales manager charged with cultivating sales for specified industries to include over 2000 clients.Responsible for 50% of the property's total conference sales with an individual target at $1.1 million for the currentfiscal year. Sales approach is primarily relationship based focusing on repeat business, but also charged withprospecting via telesales and outside sales visits. Primary responsibilities and key accomplishments include: Accountable for identifying, soliciting and developing key accounts within specified areas of focus to include, but not limited to Education, Healthcare, Food and Beverage, Retail, and Construction Create and present PowerPoint presentations on the benefits of using Graylyn Conference Center. Presentation size varies from 5-10 to 30-40ppl. Known as a successful performer with a closing ratio of identified business at 52% of sales Produced an 18% increase year over year for a primary account - Wake Forest University Reynolda Campus and Baptist Medical Center Identified and managed planning activities for a number of client entertainment events to include trade shows, familiarization visits, groups tours, etc. Creatively identified a variety of communication mediums to reach a diverse set of clients which include direct mail and email promotions, targeted telephone solicitations, `lunch and learn' sessions, tournament sponsorships, etc.Britt 1 of 2 Show less

  • Corporate Account Manager

    Jun 2006 - Aug 2010

  • Manager, Rooms Operations

    Oct 2008 - Jun 2009
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  Primland, Auberge Resorts Collection

  Aug 2010 - Mar 2012

  Sales Manager

  Generated group sales for new 26-room luxury lodge via outside sales visits, telephone sales, and marketing exposure.Identified, solicited, and developed key accounts across all industries, including home improvement, automotive, and high-end retail firearms.Established database of 400 contacts from prior relationships to reach first year sales target.Achieved 141% of room revenue target and 113% of room night target.

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  Elephant In The Room

  Mar 2012 - Oct 2016

  Manager, Marketing Projects

  Oversaw agency’s overall project management as well as C9 Champion client relationship (~$600K). Performed tactical project management activities involving agency administration, operations, and client brands.Managed invoicing for ~$1M in business revenue.Coordinated national and international brand project, including multiple C9 retail projects in Mexico and Canada, multiple editions of Wake Forest University School of Business Alumni’s magazine (~100 pages), and a railroad equipment manufacturer’s product catalog (~300 pages).Developed creative briefs and project/brand strategy presentations for clients to guide brand design.Created and presented design solutions to further agency’s strategy. Projects included new retail brand packaging, trade show booth design, and annual meeting collateral and environmental design need consultation. Show less

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  Smart Start of Forsyth County

  Sept 2012 - Sept 2020

  Board Member / Immediate Past Chair

  Served as Chair, Chief Volunteer Officer, Co-Chair of NC Pre-K Committee, Finance Committee Chair- Led 24-member board in hiring of Chief Development Officer to create new visual brand identity, develop collateral, and improve social media strategy.- Managed legal and public relations for Executive Director resignation and replacement.- Oversaw distribution of $8M budget to collaborate with countywide education initiatives.

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  Atrium Health Wake Forest Baptist

  Oct 2016 - Feb 2022

  Marketing Manager

  Hired to develop and execute a comprehensive brand awareness strategy to increase market share and expand local presence. Community representative and key player in hub-and-spoke 65-member marketing and communications team. Promoted 2x in ~2 years to lead all marketing, including extensive budget for 2 hospitals, 70+ specialty practice clinical health network, and 3 major healthcare retail service lines.- Created and delivered network hospitals’ first strategic, customer-focused brand marketing plan, gaining buy-in from executives, stakeholders, and staff.- Exceeded target increase in ED patient volume by 100% in first year.- Achieved 155% YOY increase in unique homepage views.- Gained 6M impressions and 12K+ click-throughs with only 15% budget utilization to date in first-stage rollout of $110K, multi-channel retail service marketing campaign.- Increased YOY inpatient and outpatient market share by up to 40% by diversifying brand awareness strategies using native advertising platforms, AI, social media, and PPC campaigns.- Produced, directed, and distributed “Why I Love Davie Medical Center” video marketing campaign resulting in 18K+ views and 5.5% social media engagement rate.- Achieved 37% open rate, 60% newsletter subscriber increase, and 4-10% click rate with optimized marketing email content.- Established Davie Medical Center's social media presence and grew followers to 1.2K+. Show less

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  DAVIE COUNTY CHAMBER OF COMMERCE INC

  Jan 2018 - Dec 2021

  Board Member

  Davie County is known for its natural beauty, community spirit, historic past, civic pride,entrepreneurial spirit and, above all…friendly people. Whether you are looking for a place to put down roots or the perfect weekend outing, Davie County is the place to be.In my board role, I help support the Chamber in staff in reviewing monthly financials and serve as a consultant on business development as needed. I have also served on the Tourism Advisory Board as a subcommittee of the Board. Show less

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  Atrium Health

  Dec 2021 - now

  Marketing Strategist