Daniela Spiridonescu

Experience

• 

  McCann Erickson Public Relations

  May 2010 - Jul 2010

  PR Intern
• 

  GMP PR

  Aug 2010 - Jan 2018

  • Plan and coordinate the implementation of PR campaigns; • Manage the relationship with media (identify and develop media topics, pitching, organizing press conferences, interviews, writing press materials);• Plan and manage activations engaging influencers and KOLs;• Develop communication materials, create content for various channels• Coordinated events• Created CEO speeches, articles and social media content • Created presentations for companies• Ran negotiations with partners• Project management, budget planning and monitoring, coordination of interdepartmental teams;• Suppliers management, briefing, and supervision of implementation;• Identify partnership and promotion opportunities;• Supervise correct measurement and evaluation of PR campaigns;• Support with new business pitches• TrainingsCLIENTS: AVON, GSK, Kaufland România, Cris-Tim, Napolact, Ursus, Jacobs, Pierre Fabre Dermocosmetics, Everseen, Romanian Federation for Basket - EUROBASKET 2016, Transilvania Bank, SECOM, Omniasig, Unlock Market Research, Feexers, Lesaffre; Show less • Implemented PR campaigns, boosting brand visibility• In charge of suppliers relationship• Involved in events management• Created content for various channels, including social media• Cultivated media relationships, securing positive coverage• Crafted compelling press releases and materials• Managed media & influencers engagements for maximum exposure• Media monitoring • Developed market analysis• Daily reporting for clients• Monitored trends, identified opportunities• Aligned PR with marketing and social strategies• Evaluated campaigns, made data-driven recommendations• Stayed current with industry trends and toolsCLIENTS:Henkel (Corporate & Brands: Persil, Perwoll, Pur, Silan, Syoss, Schwarzkopf, Fa), DOMO, Roca, GSK Pharma, GSK Consumer Healthcare (Zambeste Romania CSR Campaign, Brand activations for Corega, Cetebe C), A&D Pharma (Avene, Klorane Bebe, Galenic, Elancyl etc), Romanian Society of Pediatrics (Protejam Copilaria campaign), Autoimmune Diseases Patients’ Association, SECOM, PEPSI; Show less

  • PR Account Manager

    Jan 2015 - Jan 2018

  • Senior PR Account Executive

    Jan 2013 - Jan 2015

  • PR Account Executive

    Jan 2011 - Jan 2013

  • Junior PR Executive

    Aug 2010 - Jan 2011
• 

  GMP PR

  Mar 2018 - now

  PR Director

  • Offer strategic communication consultancy to agency clients;• Develop PR strategies to enhance brand visibility, increase media coverage and drive business objectives;• Create and coordinate integrated external and internal communication campaigns, with measurable results;• Lead a team of PR professionals, providing guidance and mentorship to ensure effective execution of communication initiatives;• Supervise and plan budgets;• Build and maintain strong relationships with key stakeholders, media contacts and industry influencers to secure positive coverage and manage media inquiries;• Manage product launches, coordinate media events, influencers’ activations, press releases, and media tours;• Manage crisis communication, issues and reputational risks;• Stakeholder and authority relationship management consultancy;• Spokesperson preparation (reputation management, media prepping, Q&A, public presentations, speeches);• Develop media and crisis management training programs;• Develop strategic know-how resources (coordination of market research, reputation, issues mapping, stakeholders mapping, media analysis);• Account new business pitches;CLIENTS: Kaufland România, AVON, The Association of Large Commercial Networks in Romania, NEPI Rockcastle, ND Medhealth, Mylan/Viatris, Henkel, Hamilton, Morphy Richards, SOLO, FDSC, World Vision, Tineri pentru Tineri, Ceetrus, Cognizant Softvision, JoinUP, DERTOUR; Show less