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Liz Kelly

Liz Kelly

Owner

Followers of Liz Kelly666 followers
location of Liz KellyGainesville, Florida, United States

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  • Timeline

  • About me

    Social Media Community Manager

  • Education

    • University of Westminster

      2013 - 2014
      Swedish Language and Literature

      Activities and Societies: Evening classes in Swedish language

    • University of South Florida

      2006 - 2008
      Bachelor of Arts (BA) American Studies

      Critical analysis of American culture and history- National Student Exchange Participant, University of Tennessee - Chattanooga- Archives Intern at St. Petersburg Museum of History

    • The University of Tennessee at Chattanooga

      2007 - 2007
      National Student Exchange American History (United States)

      • National Student Exchange participant• Dean's List• Museum Collections Intern at Chattanooga History Center

    • Pasco-Hernando State College

      2003 - 2005
      Associate of Arts - AA

      Activities and Societies: Phi Theta Kappa Honor Society Started as dual enrollment student in my senior year of high schoolClasses included American history, U.S. government, American literature, and film studies

    • University of Glasgow

      2009 - 2010
      Master of Letters Popular Music Studies (Music Industries)

      Dissertation:'Is there peace beneath the roar of the Forth Road Bridge?': Representations and articulations of national identity in Scottish independent music. The aim of the study was to determine the ways in which Scottish independent bands represent their national identity artistically (music and lyrics), visually (artwork), and commercially (through business and marketing practices) and how these do or do not differ from the image of Scotland in mainstream media and popular… Show more Dissertation:'Is there peace beneath the roar of the Forth Road Bridge?': Representations and articulations of national identity in Scottish independent music. The aim of the study was to determine the ways in which Scottish independent bands represent their national identity artistically (music and lyrics), visually (artwork), and commercially (through business and marketing practices) and how these do or do not differ from the image of Scotland in mainstream media and popular culture.Graduated with Merit (top honors) Show less

  • Experience

    • Punctuate

      May 2002 - May 2007
      Owner

      • Formerly at http://www.punctuate.org • Online music magazine website created and maintained by myself • Interviews with bands, CD and concert reviews, feature articles, concert photography

    • Sleepless Entertainment

      Jan 2006 - Aug 2007
      Promotions & Events Assistant

      • Coordinate and execute promotions for events; oversee a small staff of volunteers • Book tours and local concerts for clients • Create and maintain company's first street team and mailing list • Operate the box office at concerts - issue wristbands, oversee guestlist, check IDs, handle cash

    • Girlie Action Media & Marketing

      Nov 2008 - Dec 2008
      Publicity Intern

      • Create press clips, update email blasts, log Burrelle's clips • Mass mailings, using postage machine, customs forms, FedEx packaging • Admin tasks where needed

    • Soma Records

      Sept 2009 - Sept 2009
      Work Experience

      • Assist at pre-MOBO Awards event• Compile promotional CDs• Follow up on press and licensing requests

    • Chemikal Underground Records

      Jan 2010 - Jun 2010
      Press Officer

      Student Work Placement • Coordinated North American album campaign press coverage for Emma Pollock and The Unwinding Hours with results in Pitchfork Media, Yahoo! Music, online, college, and print outlets• Developed relationships with North American and UK media resulting in additional coverage for the label’s 15th anniversary and Emma Pollock’s UK tour• Assisted with UK and North American radio plugging resulting in plays on traditional and online outlets• Maintained the label's online presence through social media (Facebook, MySpace, YouTube)• Produced and distributed weekly results reports• Created and maintained digital and hard copy archives of press clips• Assisted with website and newsletter updates Show less

    • Sony Computer Entertainment America LLC

      Nov 2010 - Dec 2011
      Community Moderator (North American)

      • Reactive and proactive online forum moderation for Sony PlayStation Part of team responsible for re-launching US PlayStation community forum from London office• Responsible for coordination of live online conferences between audience and game developers• Created social media strategy for moderators and saw increase in forum traffic and online gaming event participation

    • The Social Practice

      Apr 2012 - Sept 2014

      • Community manager, content planner, and content producer for Mercedes-Benz Vito Sport & Sport-X (sport utility van product line)• Designed 2014 content strategy for Mercedes-Benz Vito Sport, resulting in increased brand awareness, more content for the same budget as 2013, and new sponsored and supported brand ambassador athletes• Produced headline video content series “Europe” including being on-location full time at 28 day shoot across Europe and UK, hiring and management of film production team, organisation of travel, budget management, choosing and hiring athletes plus overseeing edits with the rest of the client team, cross-channel promotion and PR upon release Show less • Community management and content planning on Mercedes-Benz Vito Sport and smart Car UK• Relationship management of sponsored athletes including film project production and events organisation• Paid media spend management (Facebook Ads, Twitter Ads)• Weekly and monthly content planning and wrote weekly SEO-enhanced blog posts forEvans Clothing (part of Arcadia Group)• Community management and content planning for clients including Mercedes-Benz Vito Sport, smart car UK, Arcadia Group, Waterstones, and Polly Paulusma• Produced detailed content plans on a weekly, monthly, and campaign basis• Managed Twitter outreach using community maps and research• Monitored the community and responded directly to community members• Wrote SEO-enhanced blog content• Wrote monthly reports with recommendations Show less

      • Senior Community Manager

        Jan 2014 - Sept 2014

      • Social Media Community Manager

        Apr 2012 - Dec 2013

    • Havas PR UK

      Sept 2014 - Oct 2014
      Freelance Community Manager

      -Monthly reporting for premium alcohol brands-Content planning for premium alcohol brand-Twitter Q&A management

    • PSONA Agency

      Jan 2015 - Sept 2015
      Community Manager (Freelance)

      -Google UK for Business and Amazon Appstore UK social media community management and content planning-Manage set up of Lithium community forum for Vodafone xone -Social media audit, rebooting of, and community management of xone channels on Twitter, Facebook, YouTube, LinkedIn, Vimeo, and Flickr

    • Golin

      Sept 2015 - Oct 2015
      Freelance Community Manager

      Short term community management support across Great Western Railway, Smirnoff GB and Ireland, Café Zero, and XLS-Medical

    • INITIALS Marketing

      Nov 2015 - Apr 2016
      Social Media Coordinator (Freelance)

      • Social media content planning, production and community management for UKTV channels Alibi and Gold• Campaign management for UKTV Drama• Produce biweekly company newsletter featuring emerging tech, industry trends, andcompany news

    • ITV

      May 2016 - Jul 2016
      Freelance Community Manager

      Community engagement and social media management across ITV, ITV2, ITVBe, and ITV4 including live tweeting during broadcasts

    • AMV BBDO

      Jul 2016 - Dec 2016
      Freelance Community Manager

      I worked with AMV BBDO on three projects during the second half of 2016.July 2016:- Facebook Live community management - Virgin Atlantic Crack the Case competitionSeptember 2016:- Social media community management during TV launch of Maltesers Paralympics ad campaign on Channel 4November-December 2016:- Wrap up report for Maltesers ad campaign

    • We Are Social

      Sept 2016 - Sept 2016
      Freelance Writer

      Audi UK content planning and blog article writing

    • Wordbank

      Sept 2016 - Sept 2016
      Freelance Community Manager

      One week project - Twitter community management for retail skin care brand

    • POSSIBLE

      Oct 2016 - Dec 2016
      Freelance Community Manager

      Community management during Canon #selfieless Europe-wide campaign

    • Mediablaze Group

      Oct 2016 - Oct 2016
      Freelance Social Media Analytics Consultant

      Monthly report template planning - recommendations on what should be included in and formatting of a new social media monthly report for a fashion/lifestyle brand.

    • We Like Travel

      Nov 2016 - Dec 2017
      UK Community Manager (Freelance)

      • UK-based CM for Welcome to Dordogne Valley Facebook and Instagram pages• Content planning and curating plus community engagement• Monthly reporting analysis• Liaise with French teams regularly for updates, amends, and fresh content relevant to local activity

    • TakeAway Interactive

      May 2017 - Sept 2017
      Freelance UK Community Manager

      - UK CM for La Española Olive Oil on Facebook and Instagram- Write blog content - 4x articles per month on product, food, and lifestyle- Part time, remote

    • DeVries SLAM

      May 2017 - Sept 2017
      Freelance Community Manager

      - Engaged with positive comments on Aussie GB Facebook (using Sprinklr) and Global Instagram accounts- Identifying and engaging with micro-influencers and influencers

    • Shiny Red

      Jun 2017 - Aug 2017
      Freelance Community Manager

      CM across Aldi UK Twitter and Facebook, handling customer queries and directing them to customer service, and engaging with positive mentions.

    • Fracture

      Jan 2018 - Aug 2019

      • Senior Manager - Social Media

        Apr 2019 - Aug 2019

      • Community Manager

        Jan 2018 - Apr 2019

    • University of Florida

      Sept 2019 - Sept 2020
      Social Media Specialist

      Social media specialist for the UF IFAS SMART Couples grant funded program which teaches relationship classes and skills

    • Santa Fe College

      Oct 2019 - May 2021
      Social Media Specialist

      Social media management for Santa Fe College flagship accounts.Responsible for social media strategy, content planning/publishing, community management, social media ad creation and budget, monthly and weekly report creation and sharing at key stakeholder meetings for enrollment management.- Won Gold Medallion award from NCMPR for Social Media- Increased Instagram engagements 114% year-over-year (YoY)- Increased Twitter conversations 822% YoY- Increased Facebook engagements 135% YoY- Increased LinkedIn engagements 140% YoY Show less

    • The Local Europe

      Nov 2020 - Jun 2023
      Community Moderator

      Facebook community moderation for ten national English-language news pages aimed at ex-pats in Europe. Daily moderation, tracking, and reporting.

    • ICUC

      Aug 2021 - now
      Content Specialist

      Social media community management and moderation for global and national brands.Work daily in Sprinklr, Khoros, and Sprout.Remote position.

    • TakeAway Interactive

      Jun 2022 - Nov 2022
      Freelance Community Manager

  • Licenses & Certifications

    • Community Management Mastery

      DigitalMarketer

  • Volunteer Experience

    • Communications Specialist

      Issued by Alachua County Labor Coalition on Jan 2025
      Alachua County Labor CoalitionAssociated with Liz Kelly

    • Volunteer

      Issued by Gordon Primary School, Huntly, Scotland on Jun 2011
      Gordon Primary School, Huntly, ScotlandAssociated with Liz Kelly