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Stella Chen

Stella Chen

Chief Brand Officer

Followers of Stella Chen543 followers
location of Stella ChenBangkok, Bangkok City, Thailand

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  • Timeline

  • About me

    High-Ticket Business Advisor | Growth Catalyst | Results-Oriented Consultant I specialize in guiding high-profile personal brands and knowledge experts towards sustainable growth and impactful engagement.

  • Education

    • University of Virginia

      2005 - 2009
      Bachelor of Commerce (B.Com.) Finance and Financial Management Services

      Activities and Societies: McIntire Global Connect, Thai Student Organization, Executive Council for the College of Arts and Sciences, Cultural Programming Board, International Studies Office, Mahogany Dance Team + Double concentrations in Finance and Marketing at the McIntire School of Commerce+ National Society of Collegiate Scholars, Dean's List 2006-2007

    • Dan Lok™ University

      -

  • Experience

    • World Pro Kennex (Thailand) Co., Ltd.

      Jun 2009 - Jul 2012
      Chief Brand Officer

      + Spearheaded and managed brand strategy for international sports brands and business verticals.+ Led development of sales and marketing strategy to achieve defined business objectives across all product categories.+ Conducted field assessments of promotions and merchandising activities with trade and sales teams nationwide, and applied appropriate course correction.

    • T. T. 21 Trading Co., Ltd.

      Jul 2012 - now
      CEO

      + Grew and managed the company's portfolio of licenses with a creative eye for trends; direct involvement in project management and product launches with global licensors, i.e., Disney, Sanrio, eOne Entertainment, Mattel, and Pinkfong Baby Shark, from conceptualization to delivery, and improved revenue by 400%. + Forged long-term relationships with industry trade partners and key stakeholders in the FMCG and children/teen accessories sectors.+ Capitalized on areas of opportunity and executed feasibility analyses against competition and risk mitigation to maximize sales and profitability.+ Closed USD $200k-1mm annual recurring B2B sales deals.+ Launched over 20 unique projects and 150 product collections across multi-sales channels and platforms. Show less

    • Klauser Haro-Goñi

      Apr 2020 - Apr 2021
      Sales and Marketing Manager

      Helped 6 & 7 figure eCommerce businesses exponentially expand and thrive with qualified attention, leads, sales, and up-sells i.e: online advertising, email marketing, conversion result optimization, and more. Agency Stats. (updated 2/22/2021)$50M total revenue produced $16M total ad spend managed

    • Dan Lok®

      Apr 2021 - now
      Senior Business Advisor

  • Licenses & Certifications

    • Qualified Licensing Practitioner

      Licensing International