Experience

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  University of california, riverside

  May 2002 - Apr 2005

  Verifications assistant

  •Updating and management of student records (SIS)•Manage records verifications requests •Handle class registration issues and problems•Handling student issues and requests regarding grades and records•Resolve and handle requests from out side parties including parents, third-party education verifiers, lenders, etc.•Knowledge and implementation and upholding FERPA policies regarding disclosure of student information and records•Processing Residency applications and assisting with problems with the online form and other issues and serve as general first-line contact•Some student-worker supervision and task assignment. •Work closely with other departments such Cashier’s Office, Office of Financial Aid and Admissions (developing an understanding of their procedures) to resolve a variety of student/parent/third-party issues•Database management•Heavy phones Show less

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  University of southern california

  Oct 2003 - Aug 2008

  Local government & community relations coordinator

  •Management (including budget & local Public Relations) and implementation of community outreach programs (Science Fair,Health Fair).•Serve as liaison between USC Health Sciences Campus, local schools, local government and CBOs.•Large event coordination, volunteer recruitment and supervision, promotion and communications (e.g., USC-HSC Health Fair and the USC Health & Science Fair: planning/logistics)•Serve as liaison for elected officials’ offices with HSC faculty and departments, and assist with Government Relations work including garnering support for faculty research and legislation.•CCR publications & project research & analysis, general communications, database management.•Assist in planning for Focus Group Planning procedures toward University-wide Strategic Plan.•Translations of all communications and documents into Spanish.•Calendar/scheduling for Director. Show less

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  Handing out hope

  Jun 2007 - Jul 2010

  Communications consultant

  pro bono work helping with strategic planning and communications, for a non-profit set out to help underprivileged individuals/communities toward self-reliance, around the world.

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  Toyota financial services

  Aug 2008 - Dec 2008

  Marketing communications special projects coordinator

  •Collected and analyzed statistics, research and reporting from various departments (marketing data , psychographics, sales/financials) of TFSB division, and synthesized into cohesive strategy and messaging to present cases for continued, shifting or new marketing programs based on the data. •Create, modify and distribute PowerPoint presentations at the request of TFSB Corporate Manager, National Manager and Liaison Managers (attention to messaging and excel graphs)•Project Management/Coordination (national direct mailing: product pre-launch; TFS reports: assessment & streamlining; Product FAQs: organization, language and messaging, document creation) •Administer digital assets including PowerPoint presentations; Lexus Pursuits Visa artwork, training materials and communications; Toyota Rewards Visa artwork, training materials and communications.•Fulfill requests from internal customers for assets as necessary (TFS, TMS, TCS, GST, SET and other Toyota affiliates)•Assist Field Sales and Marketing department with general project management with both the Lexus Pursuits Visa and Toyota Rewards Visa executions•Schedule meetings, monitor attendance replies and coordinate meeting materials, agendas and schedule changes Show less

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  Rogers & cowan

  Jan 2009 - May 2009

  Intern, music department

  Daily client-media clips, press release editing, pitching, events support (e.g., 51st Grammys and Grammy events).

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  Black ink communications

  Sept 2009 - May 2011

  Copy Writing, Pitches and Press Releases for Travel & Tourism, Hospitality and Lifestyle clients Manage client accounts in Travel and Tourism, Hospitality and Lifestyle: Pitching, Writing, Social Media strategies, Press Junkets, Campaign Strategies, Media Lists, Writing

  • Freelance Writer/Copy Editor

    May 2010 - May 2011

  • Independent Contractor -Account Management

    Sept 2009 - May 2010
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  Joico

  Jun 2010 - now

  • Strategy & direction digital marketing and general communications, PR, social media & influencer marketing, and print/digital/social advertising (execution U.S. domestic)• Multi-cultrual Marketing Strategy – DEI lead and dept./brand-corporate liaison, ongoing monitoring and issues guidance, ideation, partnerships, influencer marketing, and overall multi-cultural marketing strategy • MEDIA/PRESS RELATIONS - Draft all media responses and miscellaneous messaging and positioning for the brand and General Manager; all press releases• SUSTAINABILITY – Henkel Consumer Brands, North America Regional Sustainability Manager, Hair Professional Division • Legal liaison for all departmental activities – work closely with Corporate Legal Counsel and Corporate Comm., on agreements and all other legal and communications issues to be in line with Corporate Standards and legal requirements (all contracts/agreements, promotions rules, website & social media accessibility and compliance, influencer marketing FTC compliance, etc.)• Manage & execute professional artist/influencer/celebrity partnerships (negotiations, contracts, strategy)• Negotiate Digital & Print ad-buys; other miscellaneous • Oversee PR agencies; help manage other external agencies (social media, digital consultancy, social ad agency)• Liaise with Marketing, NPD, Domestic Sales, Creative, plus brand-holder guidance for global regions•Lead brand community relations and engagement strategy, and volunteer activities• Program/Campaign evaluation• Overall department budget – forecasting, day-to-day management, project budgets oversight, auditing• Manage Communications Assistant (and any other temporary hires) and Interns•Co-founder & Chair ¡UNIDOS! Latin/x/Hispanic national ERG, Henkel Consumer Brands North America (2021 - present)•PRIDE LGBTQ+ ERG Chair, Hair Pro chapter, Henkel Consumer Brands North America (2022 - present) Show less JOICO & ISO brands:• GLOBAL STRATEGY – Spearheaded direction for brand digital marketing and general communications, PR, social media & influencer marketing, and advertising (execution for U.S. domestic)• INFLUENCER – Executed professional artist/influencer/celebrity partnerships (negotiations, contracts, strategy)• PR agencies (media strategy, events, influencer outreach); draft media responses on behalf of brand and leadership • LEGAL – work closely with Corporate Legal Counsel on all contracts/agreements, promotions rules, influencer marketing• BUDGET – Administer multi-million-dollar departmental budgets plus project budget oversight and approvals• OPERATIONS – Managed and supervised assistant and temp. workers Show less JOICO & ISO brands:• Own in-house PR including Trade Press, write all press releases, pitching, editorial requests; draft all media responses on behalf of brand and other leadership • Negotiate Trade Print & Digital ad-buys; media calendar planning; content editing & copy, campaign execution; print advertising briefs• Manage & guide external public relations agencies for consumer press and events• Events planning and logistics• Copy Writing for social media, website and e-mail marketing• Campaign shoots: help guide from digital media & PR perspective; handle planning & logistics• Manage full department budget Show less

  • Senior Communications & Integrated Strategy Manager

    Nov 2024 - now

  • Sr. Communications Manager

    Dec 2018 - Nov 2024

  • Senior Communications Manager (Zotos International Inc., Shiseido Americas)

    Jan 2018 - Dec 2018

  • Public Relations Manager (Zotos International Inc., Shiseido Americas)

    Jan 2012 - Dec 2017

  • Associate Public Relations Manager (Zotos International Inc., Shiseido Americas)

    Jun 2010 - Dec 2011
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  Henkel

  May 2024 - now

  Regional sustainability manager (adjunct)

  Communicate and help facilitate sustainability goals, targets and activities for Henkel Consumer Brands North America, Hair Professional division, with global and HQ.