Experience

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  Ht media ltd

  Jun 2006 - now

  Conducted comprehensive Market Study to identify white space for launch of new Online Test Prep Platform.Built detailed online acquisition plan with Content Marketing, PPC, Social Media, Email Marketing etc.Built structure for new Website to drive organic traffic integrated with Marketing Automation Tools for lead nurturing.Generated 1 Lac+ leads annually from PPC, Social Media, SMS & Email Campaigns, School & Catchment Activations, and Referrals.Launched Road to Boards, a Brand engagement and Lead Gen initiative with participation of 100 Schools and 14000 Students. Show less Lead Brand Communication for all Product and Brand Initiatives to drive awareness and readership of the newspaper.Developed Re-Positioning Plan for the brand to strengthen its imagery with Hindustan Ke Heere Platform.Key B2C Campaigns delivered: Aao Rajneeti Karein, Maa Kasam, Shikhar Samagam’17, Har Mahine Diwali Promo, Ratna Awards.Key B2B Campaigns delivered: Hindustan Sabse Aage, Hindustan ka Bharosa Hindustan, Launched new weekly supplement Fursat, to drive readership and gain competitive advantage over Dainik Jagran Show less Lead Generation to Drive Enrolments. Plan and manage ATL, Digital and BTL Platforms for generating leads within target CPLs. Facilitate Sales Team with e-mailers and SMS campaigns for nurturing leads to maintain CPA targets. Lead Digital Marketing initiatives across SEM (Pay-per-click), Social Media, Mobile Marketing and SEO initiatives. Brand Building via series of high impact platforms such BRIDGE Briefings presence across JOB Fairs and participation in various Industry Forums. Leverage earned media with various PR Initiatives to build brand credibility. Launched New Programs to expand product portfolio to target Fresh Graduate, launch specialized programs in Banking, Project Management and new-age career programs like Digital Marketing, Mobile Cyber-Security and Data Analytics. Insight Generation to develop deep understanding of Higher Education category, needs & need gaps of Industry & Students, competition benchmarking, price sensitivity and potential white spaces using scientific research methods.Plan the Annual Brand Strategy and manage marketing budgets in sync with overall business objectives. Developed Brand Architecture for launch of the brand including brand essence, values and personality, differentiators and RTBs. Developed Brand Identity with logos, colorways, fonts, learning center designs etc.Part of the core global launch team, responsible for launch of higher education business as a diversification strategy of HT Group. Show less Repositioned Hindustan Times in July 2009 with a viral campaign “It is time” across Television, Cinema, Outdoor and Print. HT regained leadership position in all key markets.Extended Hindustan Times brand to Online and Digital platforms like httweets.com, M-Paper, WAP enabled version of hindustantimes.com etc. establishing HT as a contemporary news-source beyond print.Drove I Love Delhi activation, Revamp of HT City and Leadership Summit – key initiatives in 2008 that led to increase in readership, re-establishing Hindustan Times as market leader after a gap of 3 years. Re-launched HT City to expand product scope by adding Lifestyle sections to the entertainment content, attaining increase in preference scoresRe-launched HT Horizons to establish it as the only educational supplement providing ‘career-oriented’ content, attaining increase in the readership of the supplement. Led development & execution of campaign for the new product. Attained 16% increase in Brand-Bonding score through continuous Reader-Connect initiatives - My India My Vote, Citizens’ Against Terror, Campus Calling, Celeb & the City, Hot New Careers, HT Interacts and World Music Day. Show less

  • AVP - Brand and Media Solutions

    Mar 2020 - now

  • HT Learning Centers Ltd | Marketing and Online Acquisition Head

    Oct 2017 - Mar 2020

  • Hindustan Newspaper | Marketing Communications and B2B Manager

    Mar 2017 - Oct 2017

  • Fever FM | Regional Marketing Manager (Uttar Pradesh)

    Oct 2015 - Oct 2017

  • Bridge School of Management | Marketing Manag

    Jul 2011 - Oct 2015

  • Hindustan Times | Brand Manager

    Jun 2006 - Jul 2011