Sarah Long

Experience

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  Price Realty Corporation

  Mar 2014 - Mar 2015

  Leasing Consultant | Marketing Specialist

  Marketing:-Owned the resident acquisition strategy-Maintained a consistent content marketing schedule-Launched and optimized paid media campaigns (Facebook and Google ads) with a focus on lead generation and brand awareness-Built and ran email marketing campaigns with the goal of booking tours and closing leases-Increased resident engagement and retention-Updated all real estate websites with availability, photos (Apartments.com, Hotpads, Zillow, etc.)-Planned and hosted resident events-Kept up to date with current market trends; weekly and monthly market surveysProperty Management:-Collected delinquent rents and move-out balances; processed NSF payments; initiated evictions as required-Maximized revenue by adhering to budget constraints and reducing costs where possible-Supervised leasing and maintenance staff and motivated them to meet weekly and monthly goals-Commission/bonus management-Lease file audits; managing all renewals and new leases-Resolving resident complaints-Tour, lease, and move-in prospective residents as needed-Managed make-ready schedule and unit availability for leasing agents; collected bids for repairs-Facilitated positive relationships with vendors-Adhered to budgets and prepared necessary reports (weekly, monthly, quarterly, and annually)-Participated in investor/owner tours Show less

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  Upwork

  Apr 2014 - Oct 2020

  Paid Media Manager

  -Contracted with marketing agencies and my own direct clients-Main practice area: paid media-Other marketing practice areas: email marketing, content creation, SEO, graphic design-Led strategy and execution for paid media campaigns to ensure regular optimization and performance against KPIs

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  Gables Residential

  Apr 2017 - Apr 2018

  Assistant Community Manager | Digital Marketing Specialist

  Marketing:-Owned the resident acquisition strategy-Maintained a consistent content marketing schedule-Launched and optimized paid media campaigns (Facebook and Google ads) with a focus on lead generation and brand awareness-Built and ran email marketing campaigns with the goal of booking tours and closing leases-Increased resident engagement and retention-Updated all real estate websites with availability, photos (Apartments.com, Hotpads, Zillow, etc.)-Planned and hosted resident events-Kept up to date with current market trends; weekly and monthly market surveysProperty Management:-Collected delinquent rents and move-out balances; processed NSF payments; initiated evictions as required-Maximized revenue by adhering to budget constraints and reducing costs where possible-Supervised leasing and maintenance staff and motivated them to meet weekly and monthly goals-Commission/bonus management-Lease file audits; managing all renewals and new leases-Resolving resident complaints-Tour, lease, and move-in prospective residents as needed-Managed make-ready schedule and unit availability for leasing agents; collected bids for repairs-Facilitated positive relationships with vendors-Adhered to budgets and prepared necessary reports (weekly, monthly, quarterly, and annually)-Participated in investor/owner tours Show less

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  BlackBird Marketing Specialists

  Jun 2018 - Nov 2020

  Paid Media Director

  -Scaled my marketing agency to a team of five with a monthly recurring revenue of $100k (approx. $1 million per year) before selling. -Built a portfolio of high-value clients – eCommerce, real estate, education-Developed omnichannel marketing strategies for all clients -Grew a small but mighty team of subject matter experts (Creative Director, Web Developer, Content Manager, Paid Media Manager, Project Manager)

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  Symposia Labs

  Oct 2019 - Jul 2021

  Paid Media

  -Led the strategy for all paid media campaigns-Collaborated with cross-functional teams to complete websites and email campaigns for clients-Explored new tools to increase performance and efficiency-Established standard operating procedures for the marketing team

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  Mercari US

  Nov 2021 - Oct 2022

  Senior Paid Media Manager
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  BerlinRosen

  Nov 2022 - May 2024

  Advertising Account Supervisor