Patricia Martin

Experience

• 

  Edenred

  Mar 2000 - Sept 2010

  Responsible for large accounts nationwide: acquisition and relationship, design and management of incentive campaigns and loyalty programs. B2B sale of services to HR. Social benefits for employees (Ticket Restaurant, Ticket Nursery and others), Flexible Compensation plans, incentives and rewards. Responsible for hiring new partners for the affiliation department. Catchment and monitoring of new partners. Cold door prospecting, telemarketing

  • Account executive - Accentiv'

    Mar 2004 - Sept 2010

  • Account executive – Corporate Business BtoB

    Jan 2002 - Mar 2004

  • Account executive – New Partner

    Mar 2000 - Jan 2002
• 

  Smartbox Group

  Oct 2010 - Mar 2021

  Management of strategic accounts of the business department. Generate sales opportunities, customer loyalty and create incentive campaigns. Identify new business opportunities. Organization of BtoB events, sponsorships, networking ... Management of El Corte Ingles Group with purchasing center.Negotiation of commissions, commercial and marketing actions, shop in shop ... Setting of objectives. Monthly planning of promoters. Supervision and control of commercial and marketing actions. Responsible for large accounts: detect business opportunities. Development and presentation and negotiation of commercial proposals. Define and implement the commercial strategy for the main accounts.

  • KAM Strategic Accounts & Business Development

    May 2019 - Mar 2021

  • KAM RETAIL

    May 2016 - May 2019

  • KAM BtoB

    Oct 2010 - May 2016
• 

  DIGIT-A

  Apr 2021 - Mar 2022

  Director

  Specialized in business development and sales, project management and direction, CX, EX, financing / digital transformation.

• 

  Devir

  Mar 2022 - now

  Delegada comercial GG.SS Devir

  Gestión de grandes cuentas con las centrales de compras de: ECI, Carrefour, FNAC, Casa del libro, Alcampo.... Realizando acciones comerciales y de marketing como: negociación de plantilla,, selección de surtido, implantación de producto, promociones, negociación de ubicaciones especiales....