Heather Catania

Experience

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  Brand Consulting

  Jan 2005 - Jan 2014

  Fashion Producer

  My services in Fashion Producer and Brand Consulting have been sought by the fashion industry’s most prestigious brands and publishing platforms. With a keen understanding of the interplay between photography, editorial, digital media, entertainment and the power of cultural definition, I turned creative visions into realities. BRAND COLLABORATIONS Google, Nordstrom, Olay Fresh Effects, Paige Denim, DKNY Jeans, Levi’s, Samsung, M.A.C., Marc Jacobs, Diane Von Furstenberg, Bloomingdale’s, Theory, Urban Outfitters, Stussy, Nokia, Jaguar X Type, Converse, Smashbox Cosmetics, Paul Smith, MTV, Flip.com, Project (Red), Canon, Victoria’s Secret, Island Def Jam, Atlantic Records, Sony, BMG, Aloft Hotels, SXSW, Coachella MAGAZINES Harper’s Bazaar, Elle, The New York Times’ T Magazine, Italian Vogue, V, i-D, Self Service, Purple, GQ, Dazed + Confused, NYLON, Lula, In Style, Teen Vogue, Men’s Vogue, Glamour, French Elle, Russian Vogue, Mixte, Ten, Ten Men, Man About Town, Rolling Stone, Jalouse, L’Officiel, StyleCaster Media Show less

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  Bloomingdales.com

  Apr 2009 - Feb 2011

  Ecommerce Producer

  Producer, 2009 – 2011 Creatively rebranded Bloomingdales.com from the ground up. Spearheaded the build out and strategic execution of B.com’s NYC studio headquarters and hired a creative roster including fashion photographers, stylists and hair / makeup artists to editorialize B.com’s ecommerce experience. The objection was to move away from their former “generic catalog” inspired aesthetic. Single handedly handled all casting and created a Model Roster for all approved Models. Sales increased by over 200% in the fist year. Executed branded campaigns for Rag & Bone, Marc Jacobs, Theory, Diane Von Furstenberg, J Brand, Sandro, and Maje. Show less

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  Harper's Bazaar

  Jan 2010 - Jan 2011

  Acting Senior Bookings Editor

  Senior Bookings Editor, 2007 - 2009Oversaw all casting and production for photographers such as Terry Richardson, Peter Lindbergh, Karl Lagerfeld, Jean Paul Goude, and Camilla Akrans for all cover and editorial fashion shoots. Leaned budgets by 25% without compensating Harper’s luxury consumer aesthetic. Scheduled all go-sees and model castings, managed production budgets, hired freelance contractors, outsourced all production teams overseas (Paris, London, Morocco, Dubai, Tokyo), and spearheaded all travel arrangements. Produced cover shoots for the likes of Kate Moss, Gisele Bundchen, Jennifer Aniston, and Cameron Diaz. Show less

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  Nylon Magazine

  Jun 2011 - Jun 2014

  Executive Producer

  Executive Producer, 2011 – 2014 / Bookings Editor, 2003 - 2006Headed NYLON’s digital vertical Nylon.com and NYLONTV, reporting directly to NYLON’s Editor In Chief and Publisher. Served as NYLON’s only full time West Coast employee and recruited all LA based creative teams. Secured a partnership between NYLONTV and Maker Studios, and co-produced Maker’s first scripted digital series “Oh, You Pretty Things!” Conceptualized and produced all Cover Shoots, Editorial, Celebrity, Advertorial photography and Digital Advertorials. Project managed all branded advertising campaigns (in LA and NYC) and communicated daily with NYLON’s NYC headquarters. Oversaw all photo production, secured celebrity and influencer talent partnerships, negotiated all fees and contracts, created ancillary content, strategized social media content, executed creative direction, interfaced with executive advertising clients (such as Google, Nordstrom, Proctor & Gamble, Urban Outfitters) managed budgets, booked creative crews, and travel arrangements. Show less

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  The Social Fleur

  Oct 2014 - now

  Founder

  SOCIAL FLEUR is a social media and digital collective in LA. Our team as we manage and create content experiences digital and social media channels for style brands, celebrities, top influencers, and beauty + wellness brands. We connect the dots between social properties and digital real estate, making your brand shoppable, viral, and profitable, along with external brand-right partners. We help to create your big picture and positioning as it relates to what’s culturally relevant right now. We understand how to connect with relevant millennial audiences, because, well, we are them. We are the generation of glued-to-our-phones, Instagram obsessed media veterans who know how to move the needle. Our team works with clients that include various celebrities, NYLON, Pretty Little Liars, Harper’s Bazaar, ELLE, The New York Times’ T Magazine, Italian Vogue, GQ, InStyle, Teen Vogue, Details, i-D, Samsung, M.A.C. Cosmetics, Nordstroms, Coach, Steve Madden, H&M, Bloomingdale’s, Marc Jacobs, Nike, Uniqlo, Spotify, Nokia, Diane von Furstenberg, Alexander Wang, and Urban Outfitters. Show less