Lena Shraifel

Experience

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  Baumann Ber Rivnay Expert

  Jan 2018 - Jun 2019

  Account Manager
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  Gitam BBDO

  Jun 2018 - Jan 2019

  Account Manager
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  Publicis Media

  Jul 2019 - Dec 2021

  Digital Campaign Manager & Planner

  Manage day-to-day deliverables and work closely with all departments. Build strong relationships with the client at all levels through a superior understanding of the client's business issues, marketing communications, and competition. Hands-on management of large-scale on a variety of media buying platforms Google Ads, Facebook, Apple Search Ads, TikTok, Twitter, etc.Planning client’s user acquisition strategy.Manage performance marketing campaigns across multiple ad networks - campaign setup, optimization, and budget.Develop test plans, experiment with new user acquisition initiatives, and analyze performance to identify the highest impact opportunities - including creative testing, product enhancements, pricing, and audience development.Work closely with Marketing, Creative, Product & Analytics on campaign development & testingManage AB testing agenda across all paid media channels. Show less

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  Adidas

  Mar 2022 - Aug 2024

  ✔️Developed and implemented CRM & Membership strategies, ensuring a consumer-centric approach.✔️Managed email, SMS, and app notifications, optimizing personalized communication to enhance engagement.✔️Created and executed seasonal CRM plans, collaborating with Global CRM & Membership teams.✔️Utilized data analytics and segmentation to drive customer engagement and retention.✔️Led consumer data acquisition initiatives, meeting quarterly and yearly growth targets.✔️Collaborated with Retail, E-Commerce, and IT teams to align CRM strategies with business goals.✔️Planned and executed Membership Activation programs, enhancing member experiences.✔️Supervised CRM operations, ensuring effective cross-sell, up-sell, and CLTV models.✔️Managed CRM tools, marketing automation, and data-driven optimization for campaign performance.✔️Oversaw CRM agency partnerships and budget, ensuring efficient execution of activations.✔️Provided regular performance analysis and insights to improve marketing strategies. Show less ✔️Coordinate and implement the Global Brand Strategy, driving digital execution and evaluation of the brand marketing calendar across digital platforms supporting Sustainable and profitable growth. ✔️Lead the digital activation & campaigns on adidas IL Web & App, involved in the digital activations and communication of adidas categories (Sportswear, Originals, Training, Football, and Running) on digital touchpoints aligned with business goals.✔️Coordinate and Implement a Global Brand Strategy and execute brand marketing plans across digital platforms to drive communication. Show less

  • CRM & Membership comms Specialist, Marketing

    Aug 2023 - Aug 2024

  • Digital & Media Activation Specialist

    Mar 2022 - Sept 2023