Erin Bell

Experience

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  Self

  Dec 2002 - Jul 2013

  Freelance Writing and Editing Professional

  Clients include:- The Globe & Mail- The Toronto Star- CBC.ca- Microsoft Home Magazine- PC World Canada- Common Sense Media- Tech With Kids- Graphite.org- The WordStream Blog- Best Buy Life & Tech magazine- Big Fish Games- Casual Box Studios- Melesta Games- Mousechief Studio- Realore Studios

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  St. Joseph Communications

  Aug 2004 - Nov 2004

  Editorial Intern, Saturday Night Magazine

  Supported the editorial staff of Saturday Night, Canada's oldest general-interest magazine, by performing fact-checking, copy editing and research duties as needed.

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  Piccolo Publishing

  Nov 2004 - Nov 2006

  Assistant Editor

  Produced four monthly and bi-monthly magazines: HUB: Digital Living, hub:ce, Total Gamer, and Urban Fitness. Supervized freelance writers, copy-edited magazine, wrote full-length features, product roundups and reviews as well as short front of book and back of book pieces. Wrote and edited content in the areas of digital imaging, home entertainment, personal computing, small business, wireless, and videogames.

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  Gamezebo

  Jul 2007 - Jan 2012

  Editor

  Managed the PC/Mac channels of a leading editorial website covering computer, iOS, and Facebook games. Responsible for assigning and editing articles, managing the monthly editorial budget, scheduling content updates, sourcing and editing images, writing reviews, previews, articles, news items and editorials, maintaining relationships with industry contacts, and representing the outlet at events.

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  Integrated mar.com

  Mar 2008 - Feb 2009

  Staff Writer

  Covered the North American SMB IT industry and channel for daily e-newsletters eChannelLine and ConnectITNews, submitting articles daily as assigned and representing the company at trade shows and industry events.

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  Performics

  Jun 2011 - Jun 2015

  Canadian project lead for eight brands belonging to a major international client with health, personal care, hygiene, and home cleaning product verticals. Responsible for local deployment of the client's global SEO strategy, liaising with local client representatives, and Performics EMEA and U.S. offices to ensure globally-mandated KPIs were being met at the local level. Responsibilities included:- Editing and localizing articles, product descriptions, and meta tags to adhere to brand guidelines and SEO best practices.- Keyword research, tracking, and reporting on Share of Voice KPIs.- Content marketing and link-building activities.- Regular check-ins with brand managers to align them on SEO best practices and ensure that monthly project deadlines were met. Show less As part of the search engine marketing division of ZenithOptimedia (Publicis Groupe), I worked with both the paid search and SEO teams on campaign build-outs, content creation, optimization, and keyword research using top industry tools, techniques and best practices. Clients consisted of automotive, consumer goods, e-commerce, food, government, health & beauty, insurance, media & entertainment, toys & games, and travel & tourism verticals.Paid Search- Keyword research and adgroup structuring- Writing PPC adcopy and sitelink extensionsSEO- Creating and optimize website copy- Providing SEO recommendations and insights based on competitive keyword analysis - Landing page keyword mapping Show less

  • SEO Lead

    Aug 2014 - Jun 2015

  • Copywriter

    Jun 2011 - Aug 2014
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  CIBC

  Jun 2015 - Dec 2019

  Managed the organic search content strategy for CIBC.com, Simplii.com, CIBC Investor’s Edge and other partner websites.- Worked closely with sales, UX, design, editorial, strategy and business stakeholders to provide SEO recommendations for new pages, content refreshes, page deactivations, and site migrations. - Conducted comprehensive content audits and present recommendations to key stakeholders.- Used SEO tools such as Conductor Searchlight, Ahrefs and Google Search Console to provide tracking, reporting and insights on page performance metrics such as traffic and visibility for targeted keyword clusters.- Wrote original on-page content and meta data to fill content gaps as identified by SEO insights.- Conducted regular knowledge sharing and educational outreach sessions with Digital partners to raise awareness of SEO best practices.- Mentored Co-Op students and oversaw successful linkbuilding and keyword research projects. Show less Wrote and edited copy for CIBC digital properties including CIBC.com, CIBC Online Banking, and CIBC mobile apps. Collaborated with other Digital teams (UX, design, developers, business analysts and product stakeholders) to execute project deliverables. Highlights include:- Online Banking content refresh. Updated content to adhere to new brand guidelines, voice and tone, plain language and accessibility standards.- Worked with partner Magnusmode to create instructional banking content for MagnusCards, an app designed to help users with cognitive disabilities perform important day-to-day tasks. Winner of the 2016 CIBC Innovation Award.- Editorial accessibility SME. Participated in knowledge-sharing with the rest of the editorial team to reinforce WCAG 2.0 standards and best practices. Show less

  • SEO Consultant

    Nov 2016 - Dec 2019

  • Editorial Specialist

    Jun 2015 - Nov 2016
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  MD Financial Management | Gestion financière MD

  Jan 2020 - now

  SEO- Managed the organic search (SEO) strategy for MDM.ca Invested MD and Capsule MD. Worked closely with stakeholders to provide ongoing content and technical optimizations.- Used SEO tools including Ahrefs, Nightwatch and Google Search Console to provide monthly reporting and insights.EMAIL MARKETING- Managed the digital marketing email channel. Responsibilities included design and layout, approvals, deployment, and post-deployment reporting using the knak and Marketo platforms.TESTING AND OPTIMIZATION- Conceived and ran various A/B tests, geotargeting experiences using Google Optimize and Marketo.- Used data to inform best practices and apply to future campaigns and landing page layouts. Show less

  • Content Manager

    Jul 2022 - now

  • Channel Optimization and SEO Manager

    Jan 2020 - Jul 2022