Marilanda Andreopoulou

Experience

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  ATTICA BANK

  Apr 2016 - Sept 2016

  Internship
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  E-thiki

  Jun 2017 - Sept 2018

  E-Commerce & Digital Marketing Coordinator

  • Managed digital marketing initiatives, overseeing social media strategy, content creation, and engagement to drive brand awareness.• Optimized website functionality and content, ensuring a user-friendly experience and improving site performance.• Handled order management and shipping tracking, ensuring timely delivery and customer satisfaction.• Conducted market research and competitor analysis, identifying opportunities to improve brand positioning.• Monitored revenue and costs, preparing monthly reports to assess performance and recommend improvements.• Collaborated with suppliers, managing relationships and ensuring product availability and timely deliveries. Show less

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  Pharmacy Discount

  Sept 2018 - Dec 2019

  Ecommerce & Digital Marketing Executive

  • Owned and managed e-commerce product assortment, overseeing pricing, competitor analysis, and product visibility.• Led monetization efforts, managing digital marketing budgets and coordinating activations with key stakeholders.• Executed performance-driven paid campaigns (Google, Meta), optimizing ROI.• Managed organic social media strategy, handling content, engagement, and audience growth.• Developed and executed email marketing campaigns, enhancing customer retention and sales.• Supervised product onboarding and ensured content accuracy, coordinating with internal teams.• Optimized revenue streams through strategic promotions, cross-selling, and data-driven decision making. Show less

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  AB VASSILOPOULOS

  Jan 2020 - now

  Drive customer engagement by developing and executing targeted CRM & Marketing Communications strategies across multiple digital touchpoints, including Website, App, Newsletters, Viber, SMS, and Loyalty Assets.• Manage incoming communication requests, translating business needs into targeted CRM actions while maintaining an organized and strategic CRM calendar.• Liaise with internal teams (Monetization, Media, eShop, etc.) to align on campaign needs and ensure timely execution.• Develop compelling content in collaboration with internal and external partners, ensuring consistency and effectiveness across all platforms.• Leverage data-driven insights by working closely with the Data Organization, Insights & Analytics team to optimize campaign performance within budget constraints.• Ensure seamless execution by overseeing the preparation of materials, securing necessary approvals, and adhering to timelines.• Support customer acquisition and retention strategies, contributing to initiatives that enhance brand loyalty and long-term customer value. Show less • Web Insights Analyst with expertise in analyzing customer behavior, web/app performance, and e-commerce data to drive strategic decisions.• Experienced in creating, maintaining, and optimizing automated reports and datasets to track key e-commerce metrics and business performance.• Skilled in integrating data from platforms like Adobe Analytics, Google Analytics, and internal systems like SAP to provide a holistic view of digital performance.• Proficient in KPI forecasting and analysis, setting targets aligned with business plans. • Monitoring market share to identify opportunities and address weaknesses.• Accountable for digital marketing campaign tagging and assessment, providing actionable feedback for continuous improvement.• Strong collaborator with experience in stakeholder management, translating complex data into meaningful insights that support decision-making and enhance customer experience.• Passionate about delivering data-driven strategies that improve performance in e-commerce and the Retail FMCG sector. Show less • Ownership of e-commerce department reports. • Accountability for developing, maintaining and optimising datasets and automated reports.• Customer behaviour & web/app analysis.• Integrating data from web analytics, Google analytics and other internal platforms related to e-commerce.• KPI Forecasting & analysis to set desired targets based on business plans.• Market Share monitor & research to evaluate company’s strengths or weaknesses .• Marketing campaign assessment in order to provide feedback for further improvement.• A/B Test evaluation and participation in improvement of conversion rate. Show less

  • CRM Performance Communications Planner

    Jan 2025 - now

  • Web insights analyst

    Oct 2023 - Dec 2024

  • E-Commerce Analyst

    Feb 2021 - Sept 2023

  • E-Commerce Marketing Associate

    Jan 2020 - Feb 2021