Beth Smith

Experience

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  Campbell Ewald

  Jan 2014 - Aug 2015

  Junior Copywriter

  WORKI cut my teeth on a colorful bouquet of brands, markets and mediums within a competitive atmosphere of creative thinkers at one of Detroit’s largest and oldest ad agencies. I ended up landing a multi-million-dollar 360 campaign and got a chance to throw my hat into a few fast-paced new business pitches. MEDIUMS B2C, 360 campaigns, billboards, OOH, radio, TV, print, digital, direct mail, social mediaCLIENTS Beneful, Braun, Bravecto, Cadillac, Carolinas HealthCare System, Consumers Energy, CVS, Detroit Lions, Detroit Reboot, Downtown Detroit Partnership, DOW, Fatherhood, Federal Student Aid, Lear, Magnum, MotorCity Casino Hotel, OnStar, Quicken Loans, University of Michigan HealthCare System, USAA Show less

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  Moncur

  Aug 2015 - Sept 2018

  Senior Copywriter

  WORKI developed creative strategies for a broad portfolio of business-to-business clients at this boutique branding and digital agency. I conducted deep industry research, formed personal relationships with my clients, covered live social events and orchestrated the million little details that go into building websites front and back. Additionally, I established a cultural program and lead a team in pioneering a variety of social, organizational and philanthropic initiatives.MEDIUMS B2B, Wordpress, Frontify, MailChimp, messaging, websites, blogs, branding, personal branding, social media, digital marketing, print collateral, new business, naming, direct mail, OOH, medium, client presentation, event planning, social media event coverage, proofreading, business strategy CLIENTS Abtek, Align to Thrive, AllCare, Applebaum, Axiom Advisory Group, BEET, Bitcentral, Brad Meltzer, Bubba Kassal, Budco Financial, Carnegie Learning, Children At Heart Ministries, City of Southfield, Dart Properties, David Moncur, DFM Solutions, Distinguished, Hexcel, Ilmor Engineering, Interior Environments, ISPI, Kelly Services, KellyOCG, Lear, Marlee’s, MasTec, Moncur, Museum of Flight, Principal Associates, RoebuckDERM, SameAddresss, Serving Seniors, The Residences, US Standard Products, Verifi1, Woodbridge Group, Yazaki Show less

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  Hudson Rouge

  Sept 2018 - May 2022

  Associate Creative Director

  WORKI helped promote Lincoln in the automotive market at this integrated luxury marketing boutique agency. With detailed knowledge of our suite of SUVs and ownership experiences, I crafted copy and concepts that elevated the way Lincoln expressed their offering across web, digital, social, broadcast, dealerships, and partnerships. Occasionally, I get to collaborate with celebrities like Matthew McConaughey and Serena Williams!MEDIUMSWeb, print, OLA, TV, video, social, event, campaigns, display, branding, microsite, broadcastCLIENTSLincoln Motor Company, Ford Motor Company, Greenlights, Dream Hotels, Mr. C Hotels, SBE Hotels, The Seaport Show less

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  The Lifestyle Studio

  Sept 2020 - Jun 2024

  Creative Director/Strategist

  WORKI help create social strategies and creative for a range of lifestyle brands.MEDIUMSsocial, video, strategy, messaging, website, emailCLIENTSThe Lifestyle Studio, REBL Scents, MaxFlight Detroit, MCG Utilities, Belle Tire, Holey Toledough, Briteco, The Groom Club, VSI, Revitalize Fitness, SPAX

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  Rocket Central

  May 2022 - Aug 2023

  Associate Creative Director

  WORKI fed the funnel of creative branding, direct teams, and support the resurgence of Detroit at one of America’s leading mortgage companies. I concepted large 360-degree campaigns and led creative to bring ideas to market. From scripting, to casting, filming, editing, and launching—I helped make creative decisions through the entire production process and guide support teams and assets to ensure clarity, consistency, and creativity across every element. I got to work closely with many different minds, including in-house designers, writers, producers, animators, strategists, product marketers and business leaders. I also collaborated and built partnerships with external vendor talent like actors, directors, sound engineers, music houses, visual effects studios, colorists, and more! Additionally, I led a culture team called Critique & Things which hosted round table talks on industry creative to analyze different aspects of advertising and the industry in order to inspire the work we did everyday. MEDIUMSTV, radio, digital, social, out of home, direct mail, emailCLIENTSRocket Mortgage, Rocket Homes, Rocket Loans, Rocket Auto, Rocket Solar Show less

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  Audible

  Aug 2023 - now

  Voice Over Artist

  I do voice acting for Audible audiobooks!

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  IILIFE

  May 2024 - now

  Creative Director
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  Imagination

  Jun 2024 - Sept 2024

  Senior Creative Strategist