Patricia Ptacek

Experience

• 

  Vortala

  Mar 2014 - Jul 2016

  SEO Specialist, SEO Team Leader

  • Responsible for leading the SEO department to maximize new patient traffic to 2,100 international client sites, including on and off page optimization. Ownership of the research, development and implementation of SEO processes and best practices. Participated with the executive team to insure SEO practices were synchronized with wider company strategy.• Participated in strategic planning at the management level to develop company vision and goals. Worked to review and refine website service offerings to maximize profitability, efficiency and metrics of client success.• Successfully collaborated on piloted Paid Search offering and roll out to current client base, developing best practices and pricing structure for maximum profit, effectiveness and efficiency.• Managed SEO personnel and resources for efficient delivery of service and maintenance of client service goals.• Maintained expert level knowledge of local search, including advanced troubleshooting of Google My Business related issues.• Completed SEO analysis for prospective clients as requested by sales to surface critical SEO issues and set expectations accordingly.• Recruited and hired for open positions on the SEO team, and completed annual performance reviews and assessments.• Responsible for company wide SEO training, including the ongoing development of processes and their documentation. Developed and led in-person SEO trainings at company annual conferences.• Client site research, including backlinks analysis, competitive analysis, keyword research and analytics interpretation.• Trouble shooting of under-performing websites including performing site audits to identifyareas of opportunity and creating and executing plans of action. Liaise directly with clients to resolve SEO issues and challenges including leading client conference calls. Show less

• 

  Freelance

  Jun 2016 - now

  SEO Specialist

  Developed and executed agency Local SEO offering including NAP assessment, Google My Business optimization and best practices, Moz Local, Yext and BrightLocal utilization, citation building and ongoing listing management.• Ownership of client-agency relationship and execution of monthly SEO retainer• Technical SEO Audits with implementation plans for dev teams • Client site research, including backlinks analysis, competitive analysis, keyword research,analytics interpretation and website optimization.• Application of on and off page SEO best practices.• Strategic guidance to agency principals to foster agency growth. Show less