Katiuska Garcia

Experience

• 

  Calox International C.A.

  Apr 2005 - Mar 2015

  • Employed statistical analysis to analyze market trends, competitive landscape including share in terms of volume, value, average prices by laboratories, therapeutic classes, products/brands, tracking $1M worth company sales.• Cooperated the alignment of marketing with market needs through data analysis in Excel and PowerPoint reports, in collaboration with sales and product development teams.• Leveraged pricing analysis to inform strategic commercial decisions, ensuring market competitiveness, as a result, data-driven approach increased revenue by 30%. Show less Commercial vice PresidencyPosition: Customer Care Integral Analyst- Process purchase orders issued by chain drugstores and pharmacies, review and follow them.- Coordinate shipments along with the Marketing and Sales department and Distribution department, until delivery date to the customer .- Prepare monthly orders vs invoiced reports of generics and OTC products.- Coordinate required arrangements to sale psychotropic drug to customers, along with Key Account Managers and Regulatory Affairs Department.- Manage any other application required by customers. Show less - Coordinated shipments to Central American countries ( Costa Rica , Dominican Republic , Panama, Guatemala , Honduras , Nicaragua ), to declare the exported products to CADIVI and the Central Bank of Venezuela, process documents with the Customs to export , contact Freight Forwarders; proceed with documents of products before MILCO and BANCOEX; report exports before the insurance.- Issued revenue reports regarding raw material and packing material for the manufacture of products to other laboratories in Venezuela (Merck KGaA, Farma Laboratory, Orbis Pharmaceutical, Solgen, and CaloxVet), and follow-up on the processes until they are delivered to the customers.- Analyzed information of order purchases, forecast of third parties (Merck KGaA, Farma Laboratory, Orbis Pharmaceutical, Solgen, and CaloxVet).- Coordinated delivery of products and make following up to them, along with the Planning Department, by maintaining high service standards. Show less

  • Marketing Intelligence Analyst

    Jun 2014 - Mar 2015

  • Customer Care Integral Analyst

    Apr 2005 - Mar 2015

  • Third Party Services Analyst

    Apr 2005 - Mar 2015
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  Michelin

  Jan 2016 - Nov 2022

  • Integrated disparate data sources (Excel, Power BI) using Power Automate to automate data transfer and reporting within SharePoint, eliminating manual work of 24 man hours per month until the information was automated on a daily basis.• Led development of data-driven pricing strategies for brand initiatives in the Central America and Caribbean (8 countries) by conducting a comprehensive gross margin and competitor analysis (Excel & Power BI) resulted in a 45% gross margin increase.• Managed the price list, ensuring its accuracy and keeping it up to date.• Performed pricing analysis to support strategic pricing decisions, incorporating market factors and cost structures. Show less • Coordinated commercial activities for Central America and Caribbean countries for the Business Line Beyond Road (Industrial tires), to identify business opportunities by managing an annual budget marketing of $15k.• Manage POP Material to Sales Force.• Organized marketing campaigns across Facebook Ads, Google Ads, YouTube, and email marketing to attract traffic to sales point, by managing a budget of $600 per campaign.• Maintained and updated the Michelin Latin America website. Show less

  • Business Intelligence and Pricing Analyst

    Mar 2018 - Nov 2022

  • Digital Marketing and Commercial Analyst- Central America and the Caribbean

    Jan 2016 - Mar 2018
• 

  Juegos de Video Latinoamérica (JVLAT)

  Nov 2022 - Nov 2023

  Reporting Coordinator

  • Presented data analysis of Sell In and Sell Out data, providing analytics initiatives to stakeholders and business partners across various Latin American markets to support business to boost revenue growth.• Led a series of continuous improvement initiatives, fostering a culture of innovation by influencing a group of people from different areas, as well as, leading a team of 2 people towards favourably action by targeted decision-making.

• 

  North Bay High School

  Sept 2024 - Dec 2024

  Marketing Intership

  • Developed and executed marketing strategies to enhance school visibility on social media, using data-driven analysis of performance metrics to optimize content and increase engagement across multiple channels over the internship period.• Created and managed content for platforms such as Facebook, Instagram, LinkedIn, YouTube and TikTok, focusing on student achievements, school events, and club activities.