Dagmar Albers

Experience

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  GFM Getas

  Feb 1992 - May 1994

  Research Manager

  Qualitative research

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  Ipsos AG

  Jun 1994 - Sept 2002

  Senior Research Manager

  •International steering and co ordination of market research projects •Managing and supervising brand customer research and reporting and analytics;•Product testing, A+U, Segmentations, Packaging tests, Advertising tests, Marketing Mix tests and•Clients included Motorola, Estée Lauder, Ralph Lauren, Beiersdorf, USB, CitiCorp, L’Oréal; Coca Cola; Unilever; Procter & Gamble, Unilever

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  Beiersdorf AG

  Oct 2002 - Sept 2009

  Global Senior Brand Advisor

  •Strategic consulting and planning, identify and analyse marketing problems; •Development of consumer and professional insights;•Managing and supervising brand custom research (Qualitative and Quantitative) as well as reporting and analytics;•Product testing, Usage and Attitude research, Segmentations, Advertising tests, Marketing Mix tests, Insight research and•Aggregate and synthesise findings across different issues building holistic consumer perspective across the category.

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  Pfizer

  Sept 2009 - Jun 2023

  I developed and implemented a multi award winning and very innovative 5 point strategy to close the Gender and later on the Ethnicity Pay Gaps.The output was a 14.5% increase in women applying for very senior positions and an 11% increase in women in senior director level positions. Leading to the outcome of halving the GPG in just 4 years from 15.9% down to 6.6, winning and 2 prestigious awards for the strategy and the impact is had and still has. Lead on developing and implementing Digital Acceleration Plan Optimize business planning and implementation excellence Enhance business and people management leadership in people managersEstablish living the Patients First culture Identify, develop and scale new capabilities that advance the Business partners across all BUs and Functions.Lead on delivery of Customer Insights & Ideation Practice as well as Disciplined Experimentation as strategic consultancy service to enable the development of customer centric/ game changing strategies & tactics, allowing thoughtful risk-taking & decision-making to enable improved business outcomes Led the implementation of Customer Insights and the process into the company Enabling Brand teams and countries to develop and deliver strategies and solutions based on Customers’ insights Promoting and sharing Insight practice Facilitation of numerous Insight and Ideation workshops

  • Diversity and Inclusion Lead UK

    Jul 2019 - Jun 2023

  • Implementation Lead, Internal Medicine, Pfizer Innovative Health, UK

    Apr 2018 - Jun 2019

  • Center of Excellence - New Capability Development

    Apr 2015 - Jun 2019

  • Senior Customer Intelligence Manager

    Sept 2009 - Mar 2015
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  Customer Experience Professionals Association (CXPA)

  Aug 2016 - now

  Certified Customer Experience Professional
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  Dagmar Albers Consultancy Ltd

  Jul 2023 - now

  Founder and Director
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  Innovation in Equity

  Aug 2023 - now

  Co-Founder

  Innovation in Equity is a collaboration between Dagmar Albers and Ursula Tavender to continue the award-winning work we did together between 2019-2023 to close the gender pay gap at Pfizer UK. Our work equips everyone - particularly women - to step up, progress and stay in senior roles. Our mission is to close pay gaps by empowering everyone to take the lead in their career, to have the courage to seize opportunities, embrace flexible working and demonstrate their impact and value. We collaborate with organisations to create a strategy to identify and resolve structural inequities and driving factors which cause pay gaps. We develop programs, initiatives, workshops and tools that help to overcome the barriers that hold colleagues back from reaching their full potential.We know what really works. If you▶ know what you need to do to close the pay gaps, but struggle with the how to do it▶ have lots of actions on the go, but not necessarily a strategy in place▶ struggle with measuring your success and showing that the needle is moving in the right direction▶ need some ideas that are tailormade for your business are looking for an experienced provider Show less