Reda Leftah

Experience

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  LOGIC Management Consulting

  Mar 2015 - May 2015

  Branding Consultant

  Overlooked the re-branding of the company's printable materials and visual media for a brief 3 months period.

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  Cyan - Creative Boutique

  Sept 2015 - Jan 2018

  Content Marketing Manager

  • Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention for the agency and the clients.• Managed content creation and strategy for social media pages and outdoor advertising, including copywriting for OOH campaigns and graphic design.• Developed and presented copy and scripts to clients, collaborating with teams to bring creative ideas to life.• Utilized Google AdWords, Facebook ads, AdSense to optimize brand social and web ad spending, driving engagement and brand visibility. Show less

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  Tribal DDB Casablanca

  Feb 2018 - Apr 2022

  Art Director

  • Assisted in developing creative concepts and visual strategies for various advertising campaigns.• Collaborated with senior designers and copywriters to create compelling visuals for digital, print, and TV platforms.• Successfully pitched creative concepts to clients, leading to approval and launch of high-impact campaigns.

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  MASHUP CREATIVE MEUTE

  May 2022 - Nov 2022

  Senior Art Director

  • Led art direction for integrated advertising campaigns across multiple platforms (OOH, digital, print) with close collaboration with creative director.• Took the lead on key accounts’ launch campaigns, delivering exceptional work across all project phases, from initial branding, OOH prints and media planning to always-on social media content.• Extensive work on experiential, retail and field marketing

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  Tribal DDB Casablanca

  Mar 2023 - Sept 2024

  Senior Art Director

  • Took art direction lead on multiple integrated advertising campaigns across various platforms (OOH, digital, print, TV) for renowned local and international brands in different regions (EU and MENA). • Collaborated closely with internal and external cross-functional teams, including copywriters, strategists, creative directors, photographers, and directors, to bring campaign ideas to life. • Managed and mentored junior graphic designers and interns, providing guidance on design concepts, execution, and creative problem-solving. Show less

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  Freelance

  Nov 2024 - now

  Freelance Art Director