Sandy Cheung

Experience

• 

  ETNET LIMITED

  Aug 2011 - Sept 2015

  Web Content Editor (Lifestyle section)

  • Analyzed user behavior to optimize digital content strategies and enhance SEO, leading to a 30% increase in website traffic, a 20% boost in ad revenue, and higher reader engagement• Partnered with UX/UI designers to create wireframes and user-friendly content layouts

• 

  N/A

  Sept 2015 - Jun 2016

  Freelancer
• 

  Otter Products

  Jun 2016 - Nov 2022

  • Executed multi-channel marketing campaigns using Salesforce Marketing Cloud (SFMC), leveraging tools such as Journey Builder and Automation Studio for automation and personalization, resulting in a 200% increase in email revenue• Directed business planning by analyzing customer behavior data and optimized performance through A/B testing, segmentation, and dynamic content strategies, increasing customer engagement by 20% and improving ROAS by 3%• Enhanced customer journey with AI-driven personalization solutions, leading to a 10% increase in average order value• Troubleshot trigger issues caused by broken APIs between Salesforce Commerce Cloud (SFCC) and SFMC by identifying unusual patterns in Google Analytics and collaborating with the SFMC support team to resolve complex technical issues• Conducted cohort analysis on 8,000+ customer profiles, creating interactive dashboards that drove data-driven decisions and 50% revenue growth• Initiated over 50 UX/UI and backend enhancements annually, directly contributing to a 10% reduction in bounce rates and a 15% increase in customer retention• Attained 85% accuracy in projected sales forecasts by using statistical modeling techniques with Power BI, including regression analysis and scenario planning to estimate demand for new products Show less • Managed regional and localized digital marketing campaigns, ensuring alignment with business goals and regional customer preferences• Developed audience segmentation strategies using Salesforce Marketing Cloud tools, boosting lead conversion rates by 20% through targeted email campaigns• Deployed Salesforce Einstein solutions to optimize content and improve email deliverability metrics, achieving a 10% increase in open rates• Designed dynamic, personalized email templates using HTML, increasing email engagement by 30%• Developed and implemented technical SEO strategies, including optimizing site structure, improving page load speeds, and enhancing mobile usability, resulting in a 20% increase in organic search traffic• Ensured 90% data accuracy by overseeing API integration of product information, tracking tags via Tealium, and monitoring dashboards for data validation• Collaborated with cross-functional teams to implement data governance processes, ensuring compliance with privacy regulations through data validation, audits, and maintaining data integrity across systems• Led the migration of CRM operations from IBM Watson to Salesforce Marketing Cloud, integrating automation workflows and advanced customer segmentation to streamline campaign management Show less

  • Assistant E-Commerce Manager

    Jan 2021 - Nov 2022

  • eCommerce Marketing Specialist

    Jun 2016 - Jan 2021
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  Ten Ren’s Teatime

  Jun 2023 - Aug 2024

  Tea Barista