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Spyros Kanakis

Spyros Kanakis

Followers of Spyros Kanakis3000 followers
location of Spyros KanakisGibraltar

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  • Timeline

  • About me

    Gaming Generalist - Online Marketer - Commercially minded - Retention - Monetisation - Value

  • Education

    • Birmingham City University

      2003 - 2004
      Master of Science in Management & Marketing

    • Birmingham City University

      2000 - 2003
      Bachelor of Arts in Economis

  • Experience

    • Betfair

      Mar 2007 - Jan 2013

      Managed a portfolio of 300 VIP accounts in Greece and 60 retail B2B partners in Cyprus. Assisted with the monthly Affiliates payments, blog posts for Sports and Casino for the Greek and Cypriot market. Initiated the VIP onboarding process.

      • Account Manager

        Apr 2009 - Jan 2013

      • Marketing executive

        Mar 2007 - Apr 2009

    • WagerLogic - An Amaya Gaming Company

      Sept 2013 - Oct 2014
      CRM Specialist

      Executed campaigns and CRM journeys for InterPoker.com and InterCasino.com in English, German and Japanese languages.

    • Betsson Group

      Oct 2014 - Oct 2021

      P&L holder, directed a commercial team of 14 people running 4 Casino & Sportsbook brands in the Benelux region. Achieved a +10% above the yearly target for Financial year 2020. Reported to the Casino Brands MD and oversaw the marketing, design, and copywriting teams. Owner of the annual marketing budget for customer acquisition and retention across Finnish, Norwegian, Swedish, German and Danish markets. Oversaw the CRM, promotional campaign execution and VIP teams across 6 European markets under the Casino brands function. Key Achievement: NPS score increase by +6 points within one quarter (Q1 to Q2 2017) | CasinoEuro.com. Developed and implemented CRM journeys for Casino and Sports in the Swedish, Norwegian, Finnish and Portuguese markets.Key Achievement: First in the group to launch deposit service communications (July 2015) | Dhoze.com.

      • Regional Managing Director (acting)

        Jun 2019 - Oct 2021

      • Head Of Marketing - Casino Brands

        Sept 2018 - Jun 2019

      • Head of Customer Marketing

        Jul 2016 - Sept 2018

      • CRM Manager

        Oct 2014 - Jul 2016

    • Rank Interactive

      Nov 2021 - Sept 2023
      Head of Gaming & Commercial

      Reported to the commercial Director and managed the casino revenues for Grosvenorcasinos.com and two microsites in the UK market. Led a team of 8 commercial and cross-channel marketing managers. Served as a member of the extended senior leadership group, contributing to the 5-year business strategy plan.Key achievements: Launched the brand unique identifier - Live and Direct and migrated and rebranded the dedicated Live Casino Studio resulting in Opex savings.

  • Licenses & Certifications

    • Silverpop Engage Fundamentals - CRM tool certification

      Silverpop
      May 2014

  • Honors & Awards

    • Awarded to Spyros Kanakis
      Region of the quarter Q1/2021. Betsson Group Apr 2021 Won the Region of the quarter award for reaching the quarterly NGR target for a 6th time in a row.
    • Awarded to Spyros Kanakis
      Award for outstanding efforts May 2011. Head of International Marketing May 2011 Run a promotional campaign in the Cypriot market for Casino and Sports involving the B2B partners. The turnover based promotion was exceptionally appealing due to the nature of the prizes which included tickets to the Champions league final, other tangible gifts and various bonuses. Due to the prize list being more focused on gifts rather than the usual bonuses resulted in a noticeable spike in turnover, which was greater than any other European market for the given period (UK market… Show more Run a promotional campaign in the Cypriot market for Casino and Sports involving the B2B partners. The turnover based promotion was exceptionally appealing due to the nature of the prizes which included tickets to the Champions league final, other tangible gifts and various bonuses. Due to the prize list being more focused on gifts rather than the usual bonuses resulted in a noticeable spike in turnover, which was greater than any other European market for the given period (UK market excluded). Show less