Mateusz Szewczyk

Mateusz Szewczyk

Internet Marketing Specialist

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location of Mateusz SzewczykWarsaw, Mazowieckie, Poland

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  • Timeline

  • About me

    Marketing, Product, Business Dev. 🌐 | Manager w Allegro.pl

  • Education

    • Akademia Leona Koźmińskiego (Kozminski University)

      2022 - 2023
      Postgraduate Degree Transition Management 5.0
    • Uniwersytet Ekonomiczny w Katowicach

      2014 - 2016
      Master's degree Economy, Digital Economy
    • Uniwersytet Ekonomiczny w Katowicach

      2010 - 2014
      Bachelor's degree Finance, Healthcare Finance and Managment

      Activities and Societies: AIESEC: Career Days / Youth to Business Forum 2013 PR Team

  • Experience

    • 2BSOFT S.C.

      Apr 2015 - Jun 2016
      Internet Marketing Specialist

      • Brand strategy in social media channels• Google AdWords / Facebook Ads• coordination of the creating process of the new company website• The analysis of the results with Google Analytics• building up a customer base and mailings with the use of Freshmail• organizing of company participation in the Industrial Fair.

    • Google

      Jul 2015 - Aug 2015
      Google Expert in The Internet Revolution Team

      Conduct of the 100 individual workshops for polish SMBs concerning the comprehensive company's digital strategy

    • GOLLAND Sp. z o. o.

      Nov 2015 - Mar 2016
      Independent Consultant

      Reached a $150k contract agreement by creating a company marketing strategy for the Fair Light & Building Messe Frankfurt 2016

    • Schoeller Allibert

      Jun 2016 - Jul 2016
      Internet Marketing Coordinator

      I worked alongside the CEE sales and marketing team on a new digital strategy to increase B2B lead conversion.

    • Google

      Jul 2016 - Jun 2020

      I increased Google Ads automation adoption across Poland's top Google direct clients and agencies by creating and managing a comprehensive automation program strategy (X times adoption growth YoY). Additionally, among other things, I managed an export education & sales program (for top PL digital agencies) & increased the adoption of YouTube TrueView products among top LCS clients. Coordinated the project aiming to pair Polish SMBs with Google Ads agencies (XXX leads matched $XMimpact) Worked on the process of pairing Polish SMBs with AdWords agencies as part of an innovative pilot program to grow Google's Polish SMB business. Worked alongside the Polish Marketing team to implement the pilot program and ensure its success and future roll-out internationally

      • Partners Program Manager

        Jan 2019 - Jun 2020
      • Project Coordinator

        Jan 2018 - Dec 2018
      • Google Partners Specialist

        Jul 2016 - Dec 2017
    • Huawei

      Jun 2020 - May 2021
      Regional Huawei Ads Development Manager | CEE&Nordics

      The regional lead of Huawei Ads development (product, marketing, partnerships) Results: CEE&Nordics nr. 1 Global in Ads Kit implementation. Personal award: Future Star of Huawei 2020

    • Allegro

      May 2021 - now
      • AMG Export Merchants Activation Manager | CEE

        Apr 2023 - now
      • Export Promotion Manager

        May 2021 - Apr 2023
  • Licenses & Certifications

    • Google AdWords certification - display adverising

      Google
      Jul 2016
    • Transition Manager Academy Postgraduate Project Management Course

      AgilePMO
      Mar 2023
    • Foundations - Sandler Selling System

      Sandler Training
      Dec 2016
    • Google AdWords cerification - video advertising

      Google
      Jul 2016
    • Google AdWords certification - search advertising

      Google
      Jul 2016