Eric Field

Experience

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  Curved Line Design

  Sept 1999 - now

  Owner/Creative Director

  Collaborate with clients to improve or create company branding and identities. Develop design and marketing strategies, including social media campaigns, ads, and web sites, to drive sales to the company. Created cover art, imagery, ads, and page layouts for quarterly magazines and other publications.Key Achievements: • Expanded clients’ visibility and brand through the development of marketing content and materials for social media, email campaigns, print, multimedia, and web design.• Improved company branding by recreating low resolution logos as well as through the development of new logos and company identities.• Implemented improvements and enhancements to company web sites to improve functionality and the ease of use of the overall user experience.• Research and remain up to date on design trends and industry standards.• Examples of clientele include:- American Cancer Society- CarMax Auto Finance- Kennesaw State University- Georgia Institute of Technology- US Army- Medical device companies- Educational publishing companies- Non-profit community outreach organization- Local community church Show less

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  American Book Company

  Oct 2002 - Jan 2014

  Responsible for delivering project management and strategic planning services including identifying risks and project costs and effectiveness. Managed the creation of all print, digital and marketing content across departments to advance our customer’s ability to effectively educate themselves and their students. Assessed current content for opportunities to update and improve its effectiveness and relevance for current and emerging technologies. Managed 15 associates across 6 departments.Key Achievements: • Managed an initiative to make book content available on a digital trial basis to eliminate the need for print production and shipping.• Led the development and roll out of new process for content creation that reduced overall production time and improved quality control and accountability.• Restructured multiple areas of the company and its servers to improve project workflow and access necessary files and programs.• Collaborated with the Director of Instructional Technology to develop and implement a user interface design scheme and layout for an interactive digital resource for customers using mobile devices. Show less Researched and provided course of action recommendations including issue resolution for digital media production. Responsible for project management and supervising designers to produce effective visual content to assist with educational instruction. Designed and implemented global marketing plans including social media and targeted email campaigns to create individual user experiences and drive traffic to the company web site. Directed client-facing services with both external clients and internal executive staff to ensure that the clients’ needs were met without slowing down day-to-day production. Coordinated digital delivery of content from internal and external writers to ensure deadlines were met and digital media would improve customer experience.Key Achievements:• Implemented Agile methodologies to lead teams of designers and coders in several mobile app development and website redesign projects initiated by customer suggestions including researching and recommending course of action to meet business objectives for these projects.• Conceptualized and executed improvements to company marketing and branding to improve communication and product understanding with customers.• Managed process of identifying and implementing new software and standards to improve the way marketing and content was formatted.• Met project specifications of external clients and ensured their catalog, packaging, and marketing projects were completed on time and to the client’s satisfaction. Show less Created original visual content for print and digital delivery to assist with educational instruction. Developed web sites to drive sales to the company. Managed marketing materials for print production and web site delivery. Assisted print formatting in best practices for exporting and altering files.Key Achievements:• Created new branding and identities for the company.• Designed packaging, cover, and binding design standards for company products.• Organized visual content into searchable libraries to optimize ease of access.• Developed file naming standards to make searching and organization easier. Show less

  • Assistant Vice President/Director of Product Development

    Oct 2012 - Jan 2014

  • Digital Media Coordinator

    Oct 2007 - Oct 2012

  • Graphic/Web Designer

    Oct 2002 - Oct 2007
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  Pratt Industries

  Jul 2014 - Jul 2016

  Visual/Structural Package Designer

  Coordinated client-facing services with both external clients and internal staff to ensure that the clients’ needs were met while meeting deadlines. Collaborated with design team to develop innovative designs to gain client attention and patronage. Assisted management in developing new procedures to streamline the production process. Key Achievements: • Collaborated with clients and company sales representatives to optimize client artwork for direct and label printed package designs. • Created unique and creative packaging options to improve client brand awareness and increase product sales. • Developed artwork and design layouts for point-of-purchase and product displays. Show less

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  Spinal Elements

  Jul 2016 - Mar 2018

  Creative Design Manager

  Oversaw and managed the creative design, photography, editing, print, and document control of all marketing collateral. Supported the creation and management of marketing collateral, corporate website, social media, advertising campaigns, and promotional content.Key Achievements: • Responsible for the design, development, approval, maintenance, and production of digital and print media design to effectively promote the corporate brand and products.• Managed external clients and coordinated projects including video production companies, industry publications, advertising agencies, public relations firms, and translators.• Collaborated with product management teams and other marketing managers to discuss marketing communication and graphic design needs.• Developed and implemented marketing communication goals and developed concepts to deliver high impact visual design as well as translate marketing objectives into creative strategies. Show less

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  DeltaPlus USA (Formerly ERB)

  Jun 2018 - now

  Graphics Manager

  Manage the overall creative process including the output of press ready design for both internal and external production. Oversee the creation and management of marketing collateral, product packaging, advertising campaigns, and promotional content.Key Achievements: • Responsible for managing a team of designers to produce strong and effective designs for print and digital marketing.• Developed a project management action plan to help multiple departments communicate more effectively.• Manage product and model photography as well as video production to better convey the use and application of our products.• Streamlined the graphic design process for producing press-ready artwork for internal and external screen and pad print production. Show less