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Shraddha Master

Shraddha Master

Hostel Management Secretary

location of Shraddha MasterGreater Toronto Area, Canada

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  • Timeline

  • About me

    Product Manager | UI/UX | B2C | B2B| IIM Alumnus

  • Education

    • Reliance english medium school

      1998 - 2010
      12th standard

    • Sardar Vallabhbhai National Institute of Technology, Surat

      2010 - 2014
      Bachelor of Technology, Equivalent to Canadian Bachelor's Degree (4 years)- Evaluated by WES Chemical Engineering

      - Executive Member- Hostel Management Committee(2012-2014)

    • Indian Institute of Management Raipur

      2015 - 2017
      MBA, Equivalent to Canadian Master's Degree- Evaluated by WES Marketing

      Activities and Societies: Co-ordinator, Pixel- digital media club, IIM Raipur -Responsible for the public relations and social media handling of Pixel(Digital Media Club, IIM Raipur)-Member of the core team which successfully organized a Photowalk sponsored by Amazon.in and Tamron-Part of the content creator and screenplay generator team for the "song of india- mile sur mera tumhara" video which was made in 36 hours.-Volunteered as a Pixel and Media PR member for the 2nd HR Summit and GSMC 2016.

  • Experience

    • Hostel Management Committee of NIT Surat

      Jun 2012 - Apr 2014
      Hostel Management Secretary

      - Responsible for conceptualizing, planning and executing intra-hostel and inter-hotel events andcompetitions for the girls hostel of 500 students- Managed funds worth INR 80000 used in conducting events and competitions in hostel for twoconsecutive years from 2012 to 2014

    • Reliance

      May 2013 - Jun 2013
      Summer Engineering Intern

      - Reviewed the distillation process to minimise the cost associated with 130 MT “Naptha Cracking Plant” producing Ethylene for Vadodara manufacturing division- Documented the process followed in the Plant and helped in formalizing the Plant operations- Suggested ways of reducing leakages to improve efficiency of the plant

    • Pixel- The Digital Media Club of IIM Raipur

      Aug 2015 - Mar 2017
      Coordinator

      - Responsible for marketing the events of the club through mails and Social media platforms- Member of the core team that successfully organized a Photowalk sponsored by Amazon.in andTamron which witnessed a participation of above 50 students from all over India- Content creator and screen play generator for the “ Song of India – Mile Sur Mera Tumhara” videowhich was made in less than 36 hours which garnered more than 1100 views in youtube- Covered the 2nd HR Summit and GSMC as an executive member of Pixel Show less

    • Babajob.com

      Apr 2016 - May 2016
      Summer Internship

      • Project 1 (Digital Marketing- Creative): Developed online and offline marketing campaigns that impact and persuade the target audience• Project 2 (Digital Marketing- PR): Shadowed with the Outreach and PR team to execute the Regional PR strategy during the product transformation process• Project 3 (Digital Marketing- Performance): Worked on the execution of a campaign for the Digital Marketing Performance team and achieved a drop in cost per click of INR 600 and increment in the click through rate from 7.07% to 8.68% Show less

    • Fino Payments Bank Ltd

      Apr 2017 - May 2019
      Product and Marketing Manager

      • End to end development and execution of product and marketing strategies, for the assigned set of variants for new as well as existing products- Product conceptualization for target segment and value proposition, taking input from external survey and customer based interaction- Projections for product profitability, business volumes for new product development- Planning, developing and managing the revised processes for the existing products, adhering to regulatory guidelines and in conjunction with operations and technology team• Remittance (Domestic Money Transfer)- Client Onboarding and relationship management- API sharing & Technical Integration • Merchant Acquiring project for point of sales terminal:- Conduct the Retailer needs analysis, complete sales negotiation/terms and conditions/pricing- Dealing and negotiating with POS/mPOS manufacturers/providers for schemes and marketing strategies- Contracting with the card schemes (negotiating and deal closing) Show less

    • Hungama

      May 2019 - Mar 2022
      Product Manager

      - Managed an end to end (design and technology wise) product revamp - Monitoring product/customer life cycle analysis, client management on all platforms: mobile (iOS & Android) & TV (HTML & Android)- Ideating and enhancing product features (UI/UX) basis data to increase product usage- Wireframing/user centred designing of the product features- Handling crucial B2B products- Overlooking crucial payment integrations

    • Jio Platforms Limited (JPL)

      Mar 2022 - Feb 2024
      Product Manager

      - Sprint management for media and entertainment Apps- Feature ideation and execution- User centric approach- User behavior analysis

    • Freelance

      Apr 2024 - now
      Social Media Marketing Consultant

      As a Social Media Marketing Consultant, I bring brands to life online! 🎉 From crafting buzzworthy content to optimizing campaigns for maximum impact, I turn social media into a powerhouse for growth. Let’s connect and make your brand the talk of the digital town! 🚀 #SocialMediaMagic #BrandBoost

  • Licenses & Certifications

    • Digital Marketing Workshop Certification

      CMO Factory
      Aug 2015

    • Lean Six Sigma Green Belt

      KPMG India

    • Project Management Foundations: Ethics (2019)

      LinkedIn
      Feb 2024
      View certificate certificate

  • Honors & Awards

    • Awarded to Shraddha Master
      Finalist (top five) Equinox, IIM Raipur Feb 2016 The competition, Case Files was held as a part of Equinox,the National level business and cultural fest of IIM Raipur( 2016).
    • Awarded to Shraddha Master
      Campus Ambassador IRIS-Cultural and Management Fest of IIM Indore Oct 2015 To publicize the events and attractions of the IRIS Fest in IIM Raipur and get as much participation as possible for the same.
    • Awarded to Shraddha Master
      Runners Up Team Udaan, IRMA Oct 2015 Sampreshan, the print ad competition as a part of Udaan had the theme "Lesbian Gay Bisexual Transgender Rights" (LGBT Rights).
    • Awarded to Shraddha Master
      Certificate of Merit NIT Surat Apr 2014 Awarded a Certificate of Merit for working as a member of the Hostel Management Committee for two consecutive years from 2012 to 2014.
    • Awarded to Shraddha Master
      Certificate of Appreciation Mr. R. K. Singhal, GM, Reliance Industries Ltd. Jun 2013 Received a letter of appreciation from Mr. R. K. Singhal, GM, Naphtha Cracking Plant (RIL) for outstanding work in process reviewing of Naphtha Cracking Plant in 2013.

  • Volunteer Experience

    • Media PR member & Photographer

      Issued by 2nd HR Summit
      2nd HR SummitAssociated with Shraddha Master