Andrea Nagy

Experience

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  Stein Eriksen Lodge Deer Valley

  Dec 2013 - Mar 2014

  Spa Attendant /work&travel

  Work Experience USA is a temporary work experience program in the United States for college and university students. The objective of the program is to give young people from all over the world the opportunity to have a paid work experience in an American company and at the same time improve their English and get to know other cultures by living with citizens from all over the world who are participating in the same program.This program is recognized by the U.S. Government and sponsored by CCUSA, which has been present in Paraguay since 2006. Show less

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  Market and Sense /IBOPE

  Jan 2014 - Jan 2015

  Media Executive

  Prepared, executed, and evaluated media plans for brands such as Pantene, Head & Shoulders, Pringles, and Pampers. Managed the implementation, tracking, and optimization of ATL media campaigns. Developed advertising guidelines, booked media spaces, and supervised materials and publications. Generated reports on ROI, SOI, and ratings analysis. Led the search for strategic partnerships and managed media efforts for Pantene during AFW Edition 21.

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  The Owl Agency

  Jun 2015 - May 2017

  Social Media Manager

  Developed visual identities and digital strategic plans for brands such as Victoria Joyas, Blow Spa, Qmbia Juan, Tierra Adentro, Welco Espacio Compartido, Global Box, Lomilandia, and others. Supervised content creation and publications, produced analytical reports, and conducted market and trend analysis. Also led digital coverage for the 1st Music Symposium in Paraguay.

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  AIESEC no Brasil

  Feb 2017 - Mar 2017

  Marketing Volunteer

  Proyecto Smarketing is a project to improve the communication of Third Sector Organizations (NGOs) through: Marketing Plans, construction of visual identity, organization and management of social networks, fundraising events, among other activities related to marketing in general.

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  CERVEPAR S.A.

  Jun 2017 - Apr 2018

  Coordinadora de Marca Empleadora y Comunicaciones Internas

  Focused on endomarketing and conducting talent market research to identify relevant audiences. Organized internal events and recruitment efforts, strengthened strategic alliances, and developed engagement programs. Created the employee value proposition and executed the regional internal communication plan. Measured the work environment, promoted corporate culture, and managed online and offline communications while overseeing organizational knowledge management.

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  Viento Sur

  Aug 2018 - Apr 2019

  Senior PR Executive

  Marketing and Public Relations Campaigns: - Fundación Mapfre: El Casco en la Cabeza. - Patagonia: Lanzamiento Feria Paladar. - Pirasushi: Ñande Sushi. - Farmacenter: Cobertura Paseo en Bici inclusivo. - Unilever: Lo Nuevo de Hellmann’s. - Berta Rojas: Concierto Toquinho, Maria Creuza y Berta Rojas. - Purahei Soul: Lanzamiento Disco Swing Guaraní. - Bauen: 13 Laboratorio de ideas. - Santa Helena Dulce: Disfrutalo a tu modo. - Patagonia: Pasaporte Patagonia. - Maybelline: Super Stay Matte Ink. - Bud66: Asuncionico. - Protek: Despreocupate- TIGO: Carnaval Encarnaceno Show less

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  Jo'ári - Alquiler Compartido

  May 2019 - now

  Co-founder

  The first shared rental network in Paraguay, Jo'ári connects individuals seeking roommates and offers a variety of properties. It was a finalist in the Tigo Conecta 2019 and Batch 1 of the XPASS 2022 awards.>>www.joari.com.py<<

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  LIDE Paraguay

  Sept 2019 - May 2020

  Brand Manager

  Led branding and brand positioning initiatives. Managed budgets, as well as relationships with members and prospects. Organized corporate events and activities, while supervising and coordinating media agencies, public relations, social media, and strategic partners.

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  ManpowerGroup Paraguay

  Jun 2020 - Aug 2021

  Brand Manager

  Developed and implemented strategies to strengthen and position the brand. Executed global and regional marketing plans while overseeing public relations, media partnerships, and internal communications. Managed the brand's online presence and digital marketing strategies. Led recruitment campaigns and trained recruiters on personal branding and effective use of social media.

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  Sallustro y CIA. S.A.

  Aug 2021 - now

  Responsible for leading, managing, and overseeing all projects related to new technologies, systems, processes, and innovation at Sallustro y Cía. Developed and executed strategies to boost online sales. Managed and optimized the e-commerce platform, tracking performance through data analysis and key metrics. Supervised digital marketing activities and led the brand’s rebranding efforts. Finalists at eCommerce Awards Paraguay 2023

  • Project Manager

    Jan 2024 - now

  • Jefa de Canales Digitales

    Aug 2021 - Dec 2023