
Shelly Chandler
Product Marketing Manager

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About me
Customer Experience Strategist | CCXP, Experience Strategy, Insights, & Design
Education

Grove City College
-Bachelor of Arts CommunicationsActivities and Societies: Touring Choir, Literature Honorary, President of Alpha Beta Tau sorority

Regent University
2010 - 2012Master's Degree Organizational LeadershipActivities and Societies: Focus on Consulting, Market Research, Organizational Development and Change Management.
Experience

Federated Hermes
Jan 1993 - Jun 1996Product Marketing Manager- Co-created the marketing plans for three mutual funds, providing marketing materials for institutional investors- Wrote and implemented strategic marketing plans to reposition fixed income product line, creating all sales materials for multiple audiences

PNC
Nov 1996 - Aug 2005Vice President, Product Marketing- Managed customer experience, product development and marketing functions for PNC's self- service banking division- Developed channel strategy, improved customer experience, and designed new functionality and revenue sources for mature product/delivery channel.

Wells Fargo
Aug 2005 - Aug 2012Vice President, Customer Experience, Physical Channels- Created and managed the Customer Experience program for the ATM and Store Strategy Division - Voice of the Customer, customer research, customer advocacy and improvement programs - Process improvement champion and award winner

Clarivate
Aug 2012 - Aug 2016Customer Experience Consultant, Director- Acquired and led client engagements to drive measurable improvements in customer experience via diagnosis, design and delivery. - CX strategy development and execution, customer journey mapping, VoC council and program development, vendor selection, brand and CX linkage and CX program re-design.

Forsta
Feb 2017 - Jun 2019Vice President, Customer Experience Consulting, Americas- Led internal CX consulting division in Americas to assist clients with customer experience strategy and optimization of their VoC platforms and CX programs. - Built eight defined consulting services used by clients to achieve greater CX maturity.

American Tire Distributors
Mar 2020 - Jun 2022Vice President of Customer Experience- Developed inaugural customer experience function and built out a team within a progressive B2B automotive services company focused on distribution and logistics excellence. - Reworked customer feedback program and created mature insights program; introduced experience design and established portfolio of CX transformation projects-Led a team of project managers supporting sales initiatives

Delaware North
Apr 2022 - Dec 2022Vice President of Customer Experience- Brought in to level up customer experience activities/team and build and execute a mature CX strategy. - Tripled size of team, deepened maturity of customer insights, introduced experience design, and built out customer activation activities within five very different business units.

EvolveCX Consulting
Jan 2023 - May 2024Founder and Principal StrategistWorking with C-Suites to establish and scale Customer Experience functions across their businesses for optimal effectiveness and business outcomes.

Wells Fargo
Apr 2024 - nowExecutive Director, Client Experience
Licenses & Certifications

NPS Certification
Owens CXDec 2018- View certificate

Customer Experience Design Certification
Bain & CompanyJul 2023 - View certificate
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Certified Customer Experience Professional
Customer Experience Professionals Association (CXPA)Jan 2015 - View certificate
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CXPA Professional Member
Customer Experience Professionals Association (CXPA)Jul 2011 - View certificate

Bain Certified CX Practitioner (CCX)
Bain & CompanySept 2023 - View certificate

Customer Strategy Certification
Bain & CompanyJul 2023 - View certificate

Executing Change Certification
Bain & CompanySept 2023 - View certificate

Customer Journey Management Certification
Bain & CompanyAug 2023 - View certificate

Customer Insights & Analytics Certification
Bain & CompanySept 2023 .webp)
CCXP
Customer Experience Professionals Association (CXPA)- View certificate

Winning Through Customer Experience
Bain & CompanySept 2023 - View certificate

Earned Growth and Customer Economics Certification
Bain & CompanySept 2023 
Design Thinking
IDEODec 2019
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