Shelly Chandler

Shelly Chandler

Product Marketing Manager

Followers of Shelly Chandler3000 followers
location of Shelly ChandlerCharlotte, North Carolina, United States

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  • Timeline

  • About me

    Customer Experience Strategist | CCXP, Experience Strategy, Insights, & Design

  • Education

    • Grove City College

      -
      Bachelor of Arts Communications

      Activities and Societies: Touring Choir, Literature Honorary, President of Alpha Beta Tau sorority

    • Regent University

      2010 - 2012
      Master's Degree Organizational Leadership

      Activities and Societies: Focus on Consulting, Market Research, Organizational Development and Change Management.

  • Experience

    • Federated Hermes

      Jan 1993 - Jun 1996
      Product Marketing Manager

      - Co-created the marketing plans for three mutual funds, providing marketing materials for institutional investors- Wrote and implemented strategic marketing plans to reposition fixed income product line, creating all sales materials for multiple audiences

    • PNC

      Nov 1996 - Aug 2005
      Vice President, Product Marketing

      - Managed customer experience, product development and marketing functions for PNC's self- service banking division- Developed channel strategy, improved customer experience, and designed new functionality and revenue sources for mature product/delivery channel.

    • Wells Fargo

      Aug 2005 - Aug 2012
      Vice President, Customer Experience, Physical Channels

      - Created and managed the Customer Experience program for the ATM and Store Strategy Division - Voice of the Customer, customer research, customer advocacy and improvement programs - Process improvement champion and award winner

    • Clarivate

      Aug 2012 - Aug 2016
      Customer Experience Consultant, Director

      - Acquired and led client engagements to drive measurable improvements in customer experience via diagnosis, design and delivery. - CX strategy development and execution, customer journey mapping, VoC council and program development, vendor selection, brand and CX linkage and CX program re-design.

    • Forsta

      Feb 2017 - Jun 2019
      Vice President, Customer Experience Consulting, Americas

      - Led internal CX consulting division in Americas to assist clients with customer experience strategy and optimization of their VoC platforms and CX programs. - Built eight defined consulting services used by clients to achieve greater CX maturity.

    • American Tire Distributors

      Mar 2020 - Jun 2022
      Vice President of Customer Experience

      - Developed inaugural customer experience function and built out a team within a progressive B2B automotive services company focused on distribution and logistics excellence. - Reworked customer feedback program and created mature insights program; introduced experience design and established portfolio of CX transformation projects-Led a team of project managers supporting sales initiatives

    • Delaware North

      Apr 2022 - Dec 2022
      Vice President of Customer Experience

      - Brought in to level up customer experience activities/team and build and execute a mature CX strategy. - Tripled size of team, deepened maturity of customer insights, introduced experience design, and built out customer activation activities within five very different business units.

    • EvolveCX Consulting

      Jan 2023 - May 2024
      Founder and Principal Strategist

      Working with C-Suites to establish and scale Customer Experience functions across their businesses for optimal effectiveness and business outcomes.

    • Wells Fargo

      Apr 2024 - now
      Executive Director, Client Experience
  • Licenses & Certifications

    • NPS Certification

      Owens CX
      Dec 2018
    • Customer Experience Design Certification

      Bain & Company
      Jul 2023
      View certificate certificate
    • Certified Customer Experience Professional

      Customer Experience Professionals Association (CXPA)
      Jan 2015
      View certificate certificate
    • CXPA Professional Member

      Customer Experience Professionals Association (CXPA)
      Jul 2011
      View certificate certificate
    • Bain Certified CX Practitioner (CCX)

      Bain & Company
      Sept 2023
      View certificate certificate
    • Customer Strategy Certification

      Bain & Company
      Jul 2023
      View certificate certificate
    • Executing Change Certification

      Bain & Company
      Sept 2023
      View certificate certificate
    • Customer Journey Management Certification

      Bain & Company
      Aug 2023
      View certificate certificate
    • Customer Insights & Analytics Certification

      Bain & Company
      Sept 2023
      View certificate certificate
    • CCXP

      Customer Experience Professionals Association (CXPA)
    • Winning Through Customer Experience

      Bain & Company
      Sept 2023
      View certificate certificate
    • Earned Growth and Customer Economics Certification

      Bain & Company
      Sept 2023
      View certificate certificate
    • Design Thinking

      IDEO
      Dec 2019