Vincent Grognet

Vincent Grognet

Export Sales Assistant

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location of Vincent GrognetParis, Île-de-France, France

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  • Timeline

  • About me

    Senior Client Development Manager at Publicis Groupe | Expert in Affiliate Marketing and Strategic Partnerships

  • Education

    • Lycée Kerichen

      2010 - 2012
      Classes préparatoires économiques et commerciales (ECS)
    • Lycée Brest Rive Droite

      2007 - 2010
      Baccalauréat Scientifique Mention assez bien
    • Indian Institute of Management, Calcutta

      2015 - 2016
      Academic Exchange #2 International Marketing

      One-semester university exchange as part of the 3-zone course

    • Vysoká škola ekonomická v Praze

      2014 -
      Academic Exchange #1

      One-semester university exchange as part of the 3-zone course

    • Rennes School of Business

      2012 - 2017
      Master's Degree International Marketing

      • Master thesis on word of mouth in the film industry and its marketing impact• Three-zone course: two semesters completed abroad (Prague and Calcutta)• Gap year completed: 12 months of internship at Médiamétrie and NBC• Member of the school radio association

  • Experience

    • SDMO Industries

      Apr 2013 - Jul 2013
      Export Sales Assistant

      • Create market researches on telecoms industry in Asia • Make recommendations to senior managers based upon findings • Tender response to clients like Orange or Ooredoo • Database creation • Newsletters send out

    • Médiamétrie

      Sept 2014 - Feb 2015
      International TV Research Intern

      International TV department of the leading French media research company• Create market research reports on TV Series (Scripted Series Report: a unique analysis of last season of local and international series in 15 territories) and Entertainment programs (Entertainment Report)• Data mining• Analyze TV audience• Predict audience of new programs with algorithm and benchmarks• Writing of press articles about television trends on young adults• Having to deal with press, trade and customer inquiries Show less

    • NBC Universal

      Mar 2015 - Aug 2015
      Marketing and Research Intern

      • Monitor and analyze the TV ratings of NBC channels in France (Syfy, 13ème Rue & E! Entertainment)• Data mining• Evaluate the PR value of press articles dealing with NBCUniversal in France• Develop market researches on French pay TV market

    • Albelli

      Jul 2016 - Jan 2017
      Content Marketing Intern

      • Manage social media channels for 7 countries with Hootsuite and blogs with Wordpress• Brief copywriters, translators and designers in order to create organic content• Handle content calendar• Implement a new Visual Identity and a Pan European Content Strategy• Create Facebook and Instagram ads• Analyze competition in the different markets• Evaluate upcoming opportunities for the Content Team (Snapchat and Instagram Stories)• Work closely with the different digital marketing teams: SEO, Email, SEA, Display and Affiliate Show less

    • Spotzer

      Jul 2017 - Jul 2019

      • Manage a team of 5 client project managers (recruitment, training, performance review, team building)• Manage communication and relationship with the clients : Orange and 1&1• Ensure team's monthly KPI are reached (number of websites live, NPS, daily tasks, etc.)• Oversee day-to-day operation/production of 100+ websites per month• Ensure workflow consistency across accounts • Interact with all the production teams (copy, design, QA, SEO, product...)• Analyze production through reports• Build performance review framework• Monitor products (showcase and e-commerce website) evolution with partners Show less

      • Team Leader

        Oct 2018 - Jul 2019
      • Client Project Manager

        Jul 2017 - Sept 2018
    • Publicis Groupe

      Dec 2019 - now

      • Management of the affiliate program of the following brands: Vans, Dell, Omio, Moschino, DSquared2 and SmartBuyGlasses• Customer relationship management• Setting up, monitoring and optimizing the performance of affiliate programs• Quantified forecasts and budget monitoring• Daily relationship with affiliates and recruitment of new partners• Recommendations for new traffic acquisition levers (display, retargeting, comparators, emailing, etc.)• Implementation of an affiliate strategy• Coordination with internal teams (technical implementation, invoicing monitoring, etc.)• Optimization of group processes• Animation of internal workshops Show less Manage the affiliate programs of the following advertisers : Skyscanner, Wayfair, Dell, Match, OurTime, Green Man Gaming, TM LewinDevelop strategic plans to develop the performance of managed advertiser affiliate programsManage international expansion of their affiliate programs in Europe and APACEnsure the proper execution of the tasks related to the accountFirst class support, communication and acquisition of strategic publishersRegular client reporting and communicationCompetitor analysis Show less

      • Senior Client Development Manager

        Jan 2023 - now
      • Client Development Manager

        Apr 2022 - Jan 2023
      • Client Development Manager

        Dec 2019 - Mar 2022
  • Licenses & Certifications

    • The Online Marketing Fundamentals

      IAB
      Feb 2018
    • Content Marketing

      HubSpot
      Aug 2018
      View certificate certificate
    • Google Analytics Individual Qualification

      Google
      Mar 2018
    • Adwords Fundamentals

      Google
      Mar 2018