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Alok Thakurdesai

Alok Thakurdesai

Owner

Followers of Alok Thakurdesai2000 followers
location of Alok ThakurdesaiMunich, Bavaria, Germany

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  • Timeline

  • Skills

    Design thinking
    Entrepreneurship
    Design strategy
    Design management
    Concept development
    Design research
    Interior design
    Start ups
    Graphic design
    Concept design
    Strategic design
    Experience design
    Retail design
    User experience
    Integrated marketing

  • About me

    After studying Strategic Design for Business at MIT Institute of Design, Alok has been at the forefront of building Design Thinking led businesses. He co-founded a Co-working space called The Playce and founded Worksmith as his own design consulting business. His driving force in the work he does stems from his core belief that the Human Centred Design led approach adds great value to businesses no matter what stage they're at or what industry they belong to. His clients love working with him as he takes ownership of the project at hand and contributes with the same enthusiasm as that of the founder of business. His approach has helped a lot of his clients adapt a design centred philosophy to better their service delivery approach. His work centres around building strong brand and product experience in the digital as well as the physical space.

  • Education

    • Sinhgad institute of interior design, pune

      2007 - 2010
      Diploma and advanced diploma in interior design

      activities and societies: general secretary of student body (2010) organizing and execution of college's annual design event, icreate. sponsorship management.

    • MIT Institute of Design

      2010 - 2012
      Post graduate - strategic design for business design management

  • Experience

    • Freelance

      Jan 2010 - Dec 2012
      Owner

      did multiple freelance projects across spatial and identity design while studying at mit institute of design.

    • Royal Enfield

      Jan 2012 - Jan 2012
      Independant consultant

    • Worksmith design consultants pvt. ltd.

      Jan 2013 - Mar 2018
      Founder

      founded worksmith as a design studio that helped businesses build cohesive brand experiences; from retail design to ux design driven by strong brand strategy. worked on identity and ux design projects across various industries including manufacturing, music, education, finance, and hospitality.i built a platform for my team to experiment across various stages in the user journey while aligning with core customer values. learnt the meaning of true collaboration with customers on how to co-create strong user and consumer experiences. show less

    • Moonraft (Acquired by UST)

      Mar 2018 - Mar 2019
      Creative director

      led various engagement across moonraft including fintech, hospitality and insurance. was in charge of maintaining key client relationships, crafting proposals, driving the overall design strategy for various projects and grow successful partnerships. key projects include; max bupa’s consumer experience platform maxbupa.com, a loyalty program white label app for hotel chains such as marriott, icici bank’s trade finance portal, idfc customer dashboard redesign.

    • Indexnine Technologies

      Mar 2019 - Jun 2021
      Design director

      at indexnine, my primary pursuit has been to dive and deconstruct the business context and the problem statement of the clients i work with. by engaging with users and defining their pain-points, my objective has always been to help align core business objectives with what's desirable for the users and what is technologically feasible to achieve milestones for sustainable growth.i helped build the design vertical within the company; from redesigning the indexnine brand identity, building the design team, running day-to-day operations, creating operational procedures and frameworks and help craft strategic proposals to win new customers. leading the team of 8 designers, my goal is create an awareness of the capabilities of design, elevate internal capabilities and set design acceptance standards across the company and project teams. i also actively conducted design audits of existing customer to understand where design could add value and create sustainable processes.key clients bcg, quick heal seqrite, equifax, sp plus, laneaxis, max bupa show less

    • Freelance

      Oct 2021 - Nov 2023
      Ux design strategist and consultant

      fds consultants- overhauled the information architecture of their flagship erp application- accelerated the application journey building process by introducing a new design system and ideology- optimised user journeys and tested them against strong business hypotheseszvolv- spearheading the visioning and design of zvolv’s new modern and scalable design system- devising the value proposition and testing key hypotheses against the existing customer solutions- drove regular facilitation sessions to align stakeholders on key strategic product direction- identified inefficiencies and opportunities in the user journey to strengthen zvolv’s value proposition- streamlined the user journey process by introducing self-serving user journeys show less

    • Adplist.org

      Sept 2022 - now
      Design mentor

    • Zooplus

      Dec 2023 - now
      Senior product designer (ux lead)

      at zooplus, i lead the design team in the acquisition & retention vertical at zooplus, leading design for initiatives such as loyalty, promotions, magazine, and marketing automation.

  • Licenses & Certifications

    • User Research – Methods and Best Practices

      Interaction Design Foundation
      Sept 2020
      View certificate certificate