Jonc Verd

Experience

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  Tujuca

  Feb 2004 - Sept 2005

  Booking Agent

  - Booking coordination of the accommodation and activities - Customer service- Guest assistance

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  FIRST CHOICE MEETINGS & INCENTIVES

  Sept 2005 - Dec 2006

  Account assistant

  - Assist with the account management- Booking of the accommodation, transport tickets and services- Coordination and negotiation with suppliers- Customer service- Planning and coordination of events and incentive trips- Planning and organization of touristic and team building activities

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  Ideatik

  May 2008 - Jul 2008

  Junior Account Executive - trainee

  - Write and distribution of articles and press releases- Assist the Manager with the organization of the events- Press clipping- Assist the Manager with the account management- Event coordination- Participation in brain stormings Accounts: TeaShop, Ànec Blau, Restaurante Taxidermista, GS3

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  Sucesos marketing & events

  Nov 2008 - Jul 2009

  Events Manager Assistant - trainee

  - Assist the Event Manager to organize and coordinate the events- Staff coaching and supervision to ensure an efficient realization of the events- Campaign coordination and supervision- Coordination and negotiation with suppliers- Assist the Event Manager with the account management - Participation in brain stormings Accounts: Bacardi, Martini, Dewar'sCreation of Bacardi Academy in Sitges

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  Jacobi & Partner

  Mar 2010 - May 2010

  Trainee Account Executive

  - Assist the General Manager to define the clients' strategies and execute the campaigns - Community Management- Content creation and development- Event planning - Participation in brain stormings- Coordination of the events' suppliers and collaborators - Consumer and market research- Benchmarking Accounts: Group Sixty Six, Fuchs, Jacobi Interactive

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  Tapsa BCN

  May 2010 - Oct 2010

  Junior Account Executive - internship

  - Assist the Account Director with the account management - Supervision of the creative assets making sure they were in line with the client's briefing- Participation in the shootings of the Ads- Participation in brain stormings with the creative team - Write briefings and brief the creative team- Benchmarking of the clients' competitors (advertising campaigns, web sites, retail stores)- Market and consumer research - Help the team to define the branding strategy of the clients. - Participation on the strategy and presentation for pitching new accountsAccounts: Brekkies excel, Maestro, Pans & Company, Diset, Borges, Generalitat de Catalunya. Show less

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  Nike

  Jan 2011 - Jul 2012

  Football Brand Communications - internship

  - Coordination of the social media and digital agencies on a daily basis- Supervision of the content and campaign executions in all Nike Football social media platforms- Assist the Football Brand Comms Manager to ensure all online assets were delivered on time- Management of the nikefootball.com web site and Blog- Management of the nikefootballspain Facebook fan page and YouTube channel. - Management and assistance in the creation and launch of football athletes social media profiles- Supervision of the creativities, content and online assets adapted and created by the agencies- Copy localization and content development - Campaign and social media reporting - Assist the eCommerce Manager in order to increase the Nikestore.com sales. - Participation in the execution and implementation of online and offline events and projects. Campaigns: The Chance, Next Wave, My time is now (Super cup), Inside Edge, Mercurial Superfly, CTR Take the control, Nike Barber Shop (digital App), Enjoy the elements, FCB Spanish Super cup, FCB “Pebrots”, T90 Perfect strike (Madrid T90 football contest 7x7, Strike Counter App) Show less

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  Edelman Digital

  Jul 2012 - Oct 2013

  Senior Account Executive

  - Account management on a daily basis - Definition of the content and social media strategy- Planning and implementation of social media campaigns (Facebook, Twitter and Tuenti)- Content Management (Facebook, Twitter, Blogs, YouTube, Tuenti)- Build strategic relationships and collaborations with influencers - Content creation and development - Community Management through Buddy Media, Hootsuite, Wildfire and other online tools. - Content localization - Social Media crisis management - Social Media listening through Sysomos and other online tools. - Distribution of articles and press releases - Campaign reporting - Social media reporting - Participation on the strategy and presentation for pitching new accountsAccounts: BlackBerry, Dove Men, Dove, Moussel de Legrain, HP, Foot Locker, Norton, Rastreator, ebaySpecific projects: Trustly, Maizena, Dovemed, Knorr. Show less

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  Thatzad. That's Advertising!

  Jan 2014 - Jun 2015

  Digital Project & Account Manager

  - Account and project management on a daily basis- Team coordination - Campaign planning and execution (Online Media, SEM, SEO, Facebook, Emailing, YouTube)- Media planning and negotiation (vertical and broad media)- Definition of the clients' online and social media strategy- Definition of campaign goals and KPI's - Benchmarking and consumer research- Definition and implementation of the clients' annual online marketing plan - Presentation of campaign proposals - Content creation and development - Supervision of the creativities, contents and digital assets - Web content and project management - Build relationships with influencers in order to make strategic collaborations- Distribution of articles and press releases through online communities and media- Campaign reporting in order to propose improvements and new goals- Participation on the strategy and presentation for pitching new accountsMain accounts: Bonder&Co, Federació Catalana de Futbol, Vogel's, Grupo de Turismo Rural Los Olivos, Avancar, HomeSpots, BabyBites, Barcelona Tickets, ColemanCBX, Nombra, Centro de Regulación Genómica Show less

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  Barcelo Hotel Group

  Jun 2015 - Feb 2019

  (MICE) Campaign, Content & Social Media Manager

  My position was created to set up from scratch all the online strategy and social media channels of MeetBarceló, the Barceló Hotel Group M.I.C.E division (Meetings, Incentives, Congresses and Exhibitions).Part of my daily tasks were defining the MeetBarceló's online strategy and brand awareness, planning and managing campaigns (display, social media Ads, emailings, print Ads, events and trade shows), creating content and managing the social media profiles (Facebook, LinkedIn, Twitter, Instagram, www.micers.com) as well as analyzing and elaborating reports. Reporting directly to the Sales Director EMEA, I was responsible for developing and delivering the content, promotions and campaigns for the MICE segment through owned, earned and paid media. I made sure all the online platforms and offline media where MeetBarceló was present displayed the appropriate content and promotions in order to connect with MICE professionals, generate leads and drive sales. I have also identified and proposed new opportunities to increase brand awareness and reach the right audience. I briefed the agencies and supervised their work to make sure all creative assets, events and special sales campaigns met the needs of the company and were aligned with the brand message. I gave support to the sales managers creating and delivering the appropriate online and offline tools, content and creativities to amplify sales blitz. I also worked close to the web content and eCommerce team in order to ensure the MeetBarceló website was optimized, user friendly and sales focused. Show less

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  Groupe Beaumanoir

  Feb 2019 - now

  Digital Marketing Manager (Iberia)

  Responsible for setting up, planning and managing the digital marketing strategy for Iberia region. My main duties are to ensure maximum performance in sales and brand awareness in online channels through content and online marketing campaigns; define the product and stock strategy in market places, identify opportunities and implement improvements in order to optimize internal processes, reduce costs and enhance the P&L’s net result. Part of my responsibilities also involves managing the digital team, the customer service team as well as working closely with multidisciplinary teams (eCommerce, CRM, Data, Sales, Traffic Managers, Brand image, Legal, etc) and agencies. Show less