Shaikh Rafay

Experience

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  Self Employed

  Aug 2016 - now

  Accounting Tutor

  Motivated students towards learning and studying to build self-confidence and reduce anxiety of failure in exams. Prepared lesson plans to meet goals identified in students' individualized study plans. Applied effective learning strategies to improve students' study skills and retention

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  The Elegance PK

  Sept 2016 - Dec 2016

  Sales Intern

  Was in charge of selling the entire Winter collection online through social media. Had to make receipts and maintain accounting records of customers

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  Saylani Welfare International Trust

  Jun 2017 - Jul 2017

  Intern

  Did Social work in several fields like Food, Education and Medical departments. Was an assistant to the supervisor and Manager of each of the departments.

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  United Nations Association of Pakistan

  Nov 2018 - Jan 2020

  Member
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  Institute of Business Administration

  Jan 2019 - Jan 2020

  Teaching Assistant

  Assisting the teacher with planning the lectures for the course Management Accounting. Conducting tutorials and helping students to overcome their weaknesses. Grading Quizzes and Assignments.

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  Engro Fertilizers Limited

  Jul 2019 - Aug 2019

  Sales And Marketing Intern

  Tracked key metrics and developed spreadsheets and reports on the sales performance in various regions of Pakistan in which the company operates in. Forecasted marketing trends based on previous data to adjust campaigns and motivate the regional sales managers to meet target sales. Created a product feedback form for the farmers to fill by doing research work.

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  Unilever

  Jan 2020 - May 2020

  Project Trainee

  Did a research based project on the ice cream brand, Walls.Major areas of focus were Sales and Marketing.

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  GroupM

  Nov 2020 - Jan 2023

  • Media Planning Manager

    Oct 2021 - Jan 2023

  • Assistant Manager Media Planning

    Nov 2020 - Oct 2021
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  MSix&Partners

  Nov 2020 - Jan 2023

  I began my journey here as an Assistant Manager. Managed the overall brand portfolio and media (TV, Radio and Print) of all brands and sub-brands of Tapal, Skin Care Company and Indus Hospital. Doing Client Servicing. -Developing and executing media plans and strategies for my clients. Preparing Annual Media Strategies. -Managing and optimizing campaigns to achieve KPIs like CPRP, SOV, reach, ratings, etc.-Promoted to Manager Media Planning in Oct 2021.- Worked on New Business Development and successfully onboarded a new client.-Preparing detailed media reports for internal and external stakeholders. (for eg: Post Campaign Analysis and Reviews. -Supervising and training the Assistant Media Planner in creating, updating, and executing media plans. Show less

  • Media Planner

    Oct 2021 - Jan 2023

  • Assistant Media Planner

    Nov 2020 - Oct 2021