Kristin Bernazard

Experience

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  WJCT Public Media

  Jan 2009 - Jul 2010

  • Launched social media Facebook business account, building brand, and presence in the emerging space• Wrote program content and produced broadcast segments• Scheduled shoots and set up filming by communicating with talent and crew• Remained composed and highly professional in a fast-paced and constantly changing environment, effectively handling challenging situations to achieve objectives. Aided production team in varying positions: Floor Director, Field Grip, Lighting Assistant, Production Assistant and Audio Operator. Worked with radio side of station, 89.9FM. Received advanced knowledge and skills in field reporting and interviewing. Trained in Adobe computer systems. Wrote live broadcast ready features and spot news. Producer and voice talent for on-air radio news segments.

  • Associate Content Producer

    Sept 2009 - Jul 2010

  • Production Technician

    Aug 2007 - Sept 2009

  • Student Internship

    Jan 2009 - May 2009
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  Universal Event Photography

  Nov 2012 - Jul 2013

  Freelance Videographer

  • Traveling position throughout the West Coast: Nevada, Arizona, New Mexico and California• Collaborated with sales team to ensure high-quality production for customers• Responsible for set up and tear down of camera and audio equipment• Shot all live video from competition, divided into individual routines• Handled post-production work for all video files

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  Global Strategies

  Jul 2014 - Apr 2018

  Communications Coordinator

  • Managed brand presence and customer engagement on social media channels, Facebook, Instagram, and Twitter platforms• Worked with brainstorming team to conceptualize creative pieces for events and social media; oversaw video production that reached 116K on Facebook • Developed social media content calendar to unify team and schedule media• Leveraged strong understanding of WordPress themes and CSS editing• Chief content writer for print, email, social, app, and, website copy needs• Led project planning and execution for monthly printed and digital multi-page newsletter, incorporating companywide updates, events and feature stories Show less

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  Grace Church Abu Dhabi

  Jan 2019 - Mar 2020

  Communications Task Force Leader

  • Produce original, creative social media and web copy for multi-national audience, reaching 45 different countries• Conceptualize and develop graphic designs for web, social and weekly events using Adobe Creative Suite• Manage branding and marketing on social media channels, Facebook and Instagram platforms

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  North Metro Ministries

  May 2020 - Aug 2021

  Communications Director

  -Oversaw entire online presence, including website, app, and all social media platforms-Efficiently process team tactics to align with company standards, objectives, and budget-Master admin and trainer for staff using Basecamp project management software-Developed and implemented short and long-term communications strategies-Contributed to corporate culture updates by writing internal style guides and annual reports-Continually maintained and improved the company's reputation and positive image in the community served-Conceptualized and authored monthly printed newsletter-Strategized and created email campaigns for both internal and external audiences Show less

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  ANDMORE

  Aug 2021 - Jun 2022

  Email Marketing Manager

  - Managed multiple B2B email campaigns for both physical tradeshow markets and e-commerce.- Hands-on development, design, testing, and deployment in multiple email platforms: Hubspot, Sitecore, and Click Dimensions.-Tracked key metrics and developed nurturing paths to drive ongoing strategy and support key business objectives.- Continually learning email best practices and technological advances to aid in optimizing email performance.

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  Juniper by IMC

  Jun 2022 - Nov 2022

  Marketing Manager, B2B Marketplace

  - Develop omnichannel marketing strategies for the growth of Juniper's global B2B Marketplace- Calendar management, content creation, and digital strategy for email campaigns- Identify and fulfill industry sponsorships that create awareness and adoption- Hands-on buying of trade media (print and digital) with support of trafficking and budget management- Cross-team collaboration with creative and data teams to ensure deliverables are on-brand and resonating with brands- Writing briefs and ensuring brand consistency across channels Show less

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  The Link Companies

  Dec 2022 - now

  Marketing Director

  -Created and executed marketing strategies to leverage consumer engagement and drive sales-Designer and project manager for the annual publication 'The Link Magazine' -Successfully managed multiple valuable email marketing campaigns using Mailchimp, sending over 1 million emails annually with an impressive 30% average open rate.-Project manager and creative lead for website transition to a new platform to enhance UX, SEO optimization, and create an intuitive CMS platform-Created and implemented digital marketing strategy and spend for Google Ads and Meta Ads-Designed and created digital and print materials to increase sales and create the best first impression for potential customers-Led marketing efforts in the first-ever Link Call-a-Thon that resulted in raising $32K for charity and 500+ Atlanta Market appointments-Managed paid media and strengthened press relationships Show less