Lejla Hadziabdic

Experience

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  Office of the High Representative

  Apr 1996 - May 2002

  Senior Interpreter

  ● Interpreting services (simultaneous and consecutive at variety of meetings/conferences with different political and business stakeholders in BiH)●Translation services (correspondence, PR, legislation, etc.)

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  BBC Consultancy

  Jan 2002 - Jan 2003

  Internal and External Communications Project Assistant

  ● Prepared internal and external communication strategies for 3 public broadcasters in BiH● Monitored work of the local media and keeping the client up to date● Served as liaison to the staff of the three broadcasters● Visible presence during the staff survey● Prepared the plans for and implementation of the surveys and audience research● Translation and interpretation services when necessary

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  British Embassy, DFID

  Jan 2002 - Jan 2002

  Smal Grants Scheme Project Officer

  ● Build up a network of contacts with local partners, including Government officials, NGOs and the private sector ● Selection of projects and judged their financial feasibility and sustainability; their compliance with the DFID priorities● Oversaw successful implementation of the DFID funded small projects● Reported back to the Head of DFID Office and to the DFID in London of projects funded● Organized visits for DFID consultants● Arranged translation and circulation of relevant papers Show less

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  The Best MTM kft, Bajcszy-Zsilinszky 2, Budapest

  May 2003 - Dec 2005

  Director of Sarajevo Representative Office

  ● Responsible for the overall coordination of the projects ● Marketed our television shows, production advice and supervision● PR activities and all aspects of promotion● Regular negotiations with the leading TV stations regarding new projects● Management responsibilities included setting up of the office and all aspects of running the office; both administrative and financial►In addition to my duties in this position, I worked with National Public Broadcasters on two international TV Formats (BBS Ready Steady Cook and Hugo, Danish kids game show) and the most successful regional Quiz Show Upitnik. My primary role in terms of those was on one side overseeing the production and on the other side marketing those shows and direct contact with local and international advertising agencies and advertisers◄ Show less

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  Adria AMS Ltd Sarajevo

  Mar 2005 - Dec 2005

  Director and Marketing Manager

  In March 2005, I simultaneously ran both The best MTM office in Sarajevo and ADRIA AMS Ltd, company providing services of commercial telephone lines ● Duties included exploring the market, setting up the company, negotiations with the strategic partners (telecom operators, TV stations, etc.), designing business plans and implementation thereof, financial operations, marketing activities

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  Microsoft

  Jan 2006 - Jul 2011

  ● Engaged with local governments in legalizing governments and promoting effective IPR protection in BiH● Engaged with other relevant stakeholders in BiH (e.g. Chair of the AmCham IPR Committee, EUIPR project, USAID IPR project, Copy Rights Agencies)● Integrated IPR messaging in citizenship efforts, PIL efforts, public sector engagement ● Leveraged AP messaging within the sub and effective cross group collaboration ● Identified AP opportunities to enable business growth in all segments Awards and Accomplishments: ● Assignments such as acting Business Marketing Organization (BMO), MS Poll Champ, Public Sector engagement ● According to the BSA Privacy Study, piracy rate decreased by 3 percentage points● World-wide Microsoft Circle of Excellence Award and Gold Star Award Show less Joined Microsoft BiH as the first employee with GM and assisted in setting up the sub, procedures and policies● Citizenship activities aimed at promoting Microsoft BiH as a good corporate citizen in BiH● Positioned Microsoft BiH in the local market, setting up effective PR by engaging with all relevant media ● Engagement and relationship building with all relevant local stakeholders ● Defined and executed marketing strategies and plans ● Created and maintained Microsoft BiH web page Show less

  • Anti-Piracy Manager

    Jan 2007 - Jul 2011

  • Marketing and PR Manager

    Jan 2006 - Feb 2008
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  Microsoft BiH

  Jul 2011 - now

  SMSP Partner Account Manager

  ● Currently manage channel ecosystem● Promote partnership and increase number of partners● Increase competency of the existing partners● Directly managed 15 largest partners through business plans and pipeline management● Organize and execute Sales and Marketing activities centered around the Corporate Accounts and SMB business goals in alignment with partner group strategy● Develop sales plans and opportunities in meeting or exceeding forecasted revenue Awards and Achievements: ● Budget increase in the FY12 by 45% with YoY growth of 75%● Received the Microsoft world-wide award Circle of Excellence Show less

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  Microsoft Hrvatska

  Oct 2015 - now

  Partner Sales Executive

  I work with the largest Croatian IT companies helping them to monetize current trends in the Cloud First Mobile First world. Supporting my partners' Cloud journey from G2M strategy to opportunity identification and business transformation. Positioning Microsoft Azure as the platform of choice for our channel partners to grow their business in Cloud, driving their IP development, digital transformation and business alignment. Leveraging corporate strategies and programs to fit best to local circumstances. Business reviews and pipeline management. Show less

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  Microsoft

  Feb 2017 - now

  I am responsible for driving business performance across Croatia and Bosnia&Herzegovina in SMB and managed customer space. Anticipating megatrends and local circumstances, implemented sales strategy aimed at securing customers’ success now and tomorrow. Driving transformation of Microsoft partners and supporting their development of Cloud based solutions. Leveraging Azure platform within the channel and customer space as Cloud platform of Choice. Leading organizational transformation to secure alignment with market changes and customer needs. Show less

  • Senior Partner Business Development Manager for CEE

    Jan 2019 - now

  • Corporate Accounts Lead for Adriatic and Balkan Countries

    Jul 2018 - Dec 2018

  • One Commercial Partner and Small, Medium and Corporate Lead Adriatic

    Jul 2017 - Jul 2018

  • Sales Director, SMSP, MIcrosoft Croatia and Bosnia&Herzegovina

    Feb 2017 - Jul 2017