Moriam Sulaimon

Experience

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  TBWA\CONCEPT

  Jun 2016 - Oct 2016

  Intern

  • Develop digital content.• Writing creative copies for print, radio and television commercials.• Assisted with account planning/strategy processes.

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  Intense Group

  Oct 2016 - Jun 2017

  Digital Marketing Analyst

  • Develop brand digital strategy and content.• Increased social media channels engagement by 30%.• Utilised market research and marketing analytics software to extract data and insight to inform marketing decisions, identify trends and guide recommendations. • Monitor and evaluate brand performance on digital platforms.• Produced regular digital reports for internal and external stakeholders, reporting weekly, monthly, and quarterly.• Monitored digital campaign for effectiveness by tracking website traffic, engagement, and email marketing to ensure maximum return on investment (ROI) on spend.• Gathered and refined technical requirements for digital projects based on business specifications and marketing goals. Show less

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  OneWildcard

  Jan 2017 - Jan 2019

  Brand Manager

  • Led agency stakeholders to ensure effective marketing plan development and implementation for brands such as United Bank for Africa, SeamlessHR, Sterling Bank, Leadway Pensure PFA, Union Systems, Kilimanjaro Restaurants, Marketsquare, Adekunle Gold, Devon King’s.• Generated over 100 leads in a B2B awareness campaign for Optimus, a multi-bank trade finance portal developed by Union Systems.• Effectively managed paid marketing budget to drive brand awareness, website traffic, and acquisition.• Managed the preproduction, production, post-production, and deployment of film, radio, print, outdoor and digital materials for the Kilimanjaro Restaurants campaign tagged - Strengthening Bonds the African Way, which generated increased sales, and brand awareness and drove digital engagement by over 60%.• Explored different marketing tactics to increase brand awareness by over 80%, increase website traffic, and acquisition for Leadway Pensure.• Developed the campaign tagged #CallItATribe to shape UBA employees’ perception of the company’s culture and attract new entrants into the workforce.• Explored different marketing tactics such as influencer marketing, paid marketing, and owned media for Devon King’s to increase brand awareness, website traffic, and product purchase and made recommendations for optimising marketing campaign performance.• Coordinated the design of communication materials deployed to create awareness and drive engagement for the Ake Arts & Book Festival event sponsored by Sterling Bank.• Carved a new brand communication strategy and voice for The Lagos Chamber of Commerce and Industry.• Work with regulatory bodies and legal teams to ensure that all campaign materials comply with regulatory codes. Show less

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  OneWildcard

  Jul 2019 - now

  Senior Brand Manager | Marketing Analyst

  • Reduced wasteful campaign spend by 15% by recommending key driving channels, leading to efficient budget allocation across marketing channels while ensuring the achievement of set KPIs.• Developed strategic B2B content materials for SeamlessHR to drive its cloud HR software product awareness and generate product demand.• Achieved 60% of the business’s total revenue within ten months by driving end-to-end ATL and BTL projects.• Implemented, monitored and analysed various targeted marketing campaigns and deliver on set KPIs.• Prepare and communicate marketing campaign and initiative performances to key stakeholders using interactive dashboards, compelling storytelling and reports.• Increased conversion and click-through rates by over 30% using A/B testing to optimise campaign performance.• Developed marketing and launch strategies for brands leading to a rapid increase in market share and growth across the country.• Identified potential growth opportunities by gathering data from disparate sources, and regular analyses of consumer trends and competitors.• Owned the management and analytics of digital and non-digital media channels and proactively made recommendations on key driving channels, leading to the efficient allocation of budget, thereby reducing wasteful spending and delivering on set KPIs.• Collaborated with stakeholders to define metrics and benchmarks for campaign success and business performance.• Resolved customers/users’ complaints by utilizing segmentation and automated responses leading to more efficient customer relations. • Made recommendations about products and marketing strategies by collecting data via customer polls, online sentiment and market research. Show less