Aravind AJ

Experience

• 

  CareStack™ - Dental Practice Management

  Apr 2018 - Dec 2022

  My responsibilities as Digital Marketing Lead include: ● Leading the Sales Support and Outreach team. ● Automating marketing efforts with HubSpot CRM and additional Python scripts with Selenium. ● Resource and collateral management for outbound sales efforts. ● Communicate with the sales team and translate ideas into actionable campaigns for the Marketing team. ● Review and devise copy for Ads, Email campaigns, and social media. ● Running monthly website audits and mandating essential SEO changes and updates. ● Optimizing our website for conversion with data from Google Analytics. ● Optimizing landing pages and user funnels for better conversion and to meet ROI. ● Implementing A/B and multivariate experiments. ● Highly experienced in identifying target audiences and devising digital campaigns that engage, inform and motivate. ● Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns. Show less

  • Digital Marketing Lead — Email Marketing

    Jun 2020 - Dec 2022

  • Marketing Analyst

    Aug 2018 - May 2021

  • Executive Assistant

    Apr 2018 - Nov 2018
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  M&C Saatchi Performance

  Apr 2023 - now

  Marketing Automation Lead