
Shaun Crummey
GAME ON (Regional) Project Manager

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About me
Passionate senior leader and strategic programme manager, with extensive international experience of nurturing impactful people-powered movements across high profile volunteer, sport, arts and culture initiatives.
Education

The University of Sheffield
1998 - 1999M.Arch Architectural Studies (specialising in Egalitarian Design)
The University of Sheffield
1995 - 1998B.A.(Hons.) Urban Studies &Planning
Experience

Football Foundation
Jan 2004 - Jan 2007GAME ON (Regional) Project ManagerPartnership between The Coalfields Regeneration Trust and The Football Foundation. My work creating and managing regional and national partnerships that facilitated the design and delivery of programmes that used the power of football to engage disenfranchised communities suffering from the social and economic challenges faced by former coalfield regions.Responsibilities and impact included:• Research & Analysis - Extensive baseline study of strategies, partnerships, policies and regeneration and engagement programmes active across the Yorkshire and North East region.• Generating Investment - Working with community organisations and regional agencies to draw-down over £1million of funding to grass-root delivery and facility projects across England.• Partnerships – Work identifying and engaging stakeholders to build from inception over 40 Steering Groups of partner agencies at the local, regional and strategic level. • Design, Implementation and lead management of a diverse portfolio of projects, including 50,000 engagements through 30 Midnight Leagues that identified isolated communities and engaged disaffected people in football programmes with progression routes to positive activities and training including JSLA, CSLA, FA Level 1 & 2 and First Aid.• Programme Delivery of a range of social interventions, where accreditation to Level 2 FA Coaching and consultation skills were essential in leading partnerships responsible for teams of coaches, development officers and other regeneration professionals. Show less

The Premier League
Jan 2007 - Jan 2011KICKS (National) Programme ManagerThe Premier League's flagship community programme - using the power of football and sport to inspire young people in some of the most high-need areas in England and Wales.

HGW Consulting
Jan 2011 - Jan 2014Freelance ConsultantContracts delivered across sports, private and third sectors, including national and international organisations, social inclusion and empowerment programmes, focusing on:• Complex strategic partnership building and stakeholder management.• National strategic funding acquisition across the Trust and Foundation spectrum.• High profile event and campaign design, delivery, activation and oversight.• Capacity building through programme and budget design and implementation.• Training strategy design and implementation.Example commissions include:• FA Premier League - National Options AppraisalDelivery of a national Options Appraisal of prospective partners and sports facilities to scope elite-end opportunities for expansion of the Premier League youth development programme.• FA Premier League Athlete Training & International Events ProgrammeDesign and delivery of ground-breaking international tournament-based cultural and social awareness training programme for international athletes within the Elite Player Performance Plan.Lead liaison with high-profile sporting organisations; training strategy design; commissioning of training providers; delivery, monitoring and evaluation of Premier League International Tournaments; and initiative promotion across a range of international media.• International Disaster VolunteersFrom in-country work in Haiti, winning the international ‘Vodafone World of Difference’ bursary enabled my work to develop a fundraising strategy to underpin the long-term sustainability of community rehabilitation projects in international areas of natural and humanitarian disaster. Show less

Tour de France Hub 2014 Ltd.
Jan 2014 - Jan 2014Volunteer Programme ManagerThe UK’s 3-stage Grand Depart was powered by the Tour’s first ever volunteering initiative, requiring the mobilisation of 12,000+ Volunteers across complex geographical and stakeholder landscapes with substantial global audience exposure.My senior management of the programme and its impact included:• Close strategic working with lead corporate partners, specifically ASDA and Welcome to Yorkshire whilst balancing the sporting and public priorities of ASO, British Cycling, Sport England, TfL and UK Sport.• Central lead for liaison with and stakeholder management of Local Authorities across Yorkshire and South-East to ensure coordinated delivery of complex volunteer support strategies across geographically complex and politically diverse regions affected by the race route and event locations.• Overview of design and implementation of ‘Rendezvous’ volunteer social media portal.• Lead on volunteer, training and resource deployment negotiations with public, sport and third sector stakeholders.• Design and lead on delivery of event training to all volunteers across multiple events nationwide at high-profile venues with substantial media interest.• Creation and management of volunteer supervision and welfare plans and the national logistics and deployment plan and its operational delivery.• Accountability for all event and legacy volunteer associated communications and documentation to volunteers and wider public audience.• Daily collaboration with both the Event Director and Chief Executive and wider Senior Management Team on functions of Route, Security, Transport, Programme, Communications, Spectator and Legacy planning.• Direct line management of the seven-staff Tour Maker Programme team and multiple freelance support workers, trainers and events professionals. Show less

Hull UK City of Culture 2017
Jan 2015 - Jan 2019Head of VolunteeringI led the recruitment, training, and deployment of over 5,000 Volunteers, creating one of the UK’s largest people-powered movements of modern times. 500,000+ hours of volunteering benefitted the region, a range of sectors, and the volunteers themselves.Systems were designed to attract, train, deploy and sustainably manage volunteers through regular waves of recruitment.Leading the strategic planning and operations of the programme included: • Coordinating a sustenance operation and kit/equipment strategy for which I received the 2017 Professional Clothing Awards’ ‘Partnership Manager of the Year’.• Safeguarding - vetting, welfare and a ‘super-engagement’ strategy focused on recruiting and supporting the most in need.• An expansive training programme, including a progressive focus on social capital, emotional intelligence and networking.• Innovative recruitment and selection processes.• Data management and protection systems.• Stakeholder relations across: Audience Engagement; Communications; Digital; HR; Learning; Marketing; Media; Partnerships; Production; Procurement; and Programming.• Systems enabling mass-participation deployment and opportunity distribution.• Budget management, risk assessment and evaluation in line with strategic vision and funder requirements.• Steer of a highly motivated staff team, exposed to high public accountability.• A willingness to personally inspire, lead and motivate thousands.• Integrate the programme into the region’s third sector and arts/culture and political infrastructures.• Champion a culture of learning – both for volunteers and at a strategic level.Maturing the initiative to position Volunteers themselves to lead social action with their own communities, the programme:• Influenced a number of European Capitals of Culture such as Galway 2020, Rijeka 2020 and Kaunas 2022.• Was championed by Sport England as a volunteering exemplar model, used to modernise community sports volunteering. Show less

Birmingham 2022 Commonwealth Games
Jan 2019 - Jan 2022Senior Programmes Manager, Queen's Baton RelayAs a senior leader within the Queen’s Baton Relay programme, I led the creation of a progressive Baton proposition, driving suppliers and stakeholders to deliver a proposal that would provoke debate and engage communities across a 72-territory 294-day journey throughout the Commonwealth.My work also involved accountability for steering the delivery workforce and engaging the global audience to shape the live rolling narrative of the journey.Responsibilities and impact included:• Research and relationship building across international sports and community-focused initiatives.• Scoping programme vision and strategy.• Planning, stakeholder relations, and logistics oversight of a global engagement programme.• Leading progressive approaches to content development, storytelling, and relay design to drive a modern impactful reworking of a traditional international journey.• Integrating planning across multiple organisation functional areas and departments.• An active role contributing to the organisational response to the Black Lives Matter movement and Equality, Diversity & Inclusion debates.• Workforce leadership, including recruiting, empowering and mentoring a team of skilled and aspiring content creators to shape the high profile story of the international journey, ensuring the opportunity provided them post-Games career trajectory.• Engagement and championing of young people in each of the 72 international territories, identified to share their aspirational stories through the international platform of the programme’s storytelling. Show less

Buzz Wireless Networks
Jan 2023 - Mar 2024Strategy LeadProviding me the opportunity to temporarily focus more on family commitments, I’ve brought my career knowledge and experience to work with the Managing Director and Senior Management Team to:• Modernise the organisation’s culture, during a period of significant expansion.• Shape and implement a new suite of HR policies and procedures and a progressive approach to employee welfare and benefits.• Update programme planning and workforce mobilisation techniques.• Design and implement a new workforce training strategy.• Provide arms-length operational and mentoring support to a national workforce. Show less
Licenses & Certifications

Management & Leadership - Level 3
IAMFeb 2013
Construction Skills Safety on Site
Construction SkillsJan 2012
Effective Time Management - Level 2 with distinction
EDINov 2010
Succesful Project Management - Level 3
EDIJun 2009
Community Consultation Techniques
Environmental Trainers NetworkNov 2003
Effective Facilitation Techniques
Environmental Trainers NetworkSept 2003
European Computer Driving Licence
The British Computer SocietyFeb 2003
FA Level 2 Coach
The Football AssociationJul 2006
Emergency First Aid
The Football AssociationSept 2004
FA Level 1 Coach
The Football AssociationNov 2004
Honors & Awards
- Awarded to Shaun CrummeyCommendation Metropolitan Police Service Operational Command Unit Jul 2010 Awarded for dedicated service resulting in the successful impact achieved by the partnerships managed between Metroplitan Police, Premier League and wider stakeholders through the Kickz national social inclusion programme.
- Awarded to Shaun CrummeyNational Community Programme of the Year Award Sport Industry Awards 2009 Kicks received the award in recognition of our achievement bringing together community policing, football and the wider sports and youth engagement arenas in tackling anti-social behaviour with effective and sustainable engagement projects across England.
Volunteer Experience
Mentor
Issued by Association of Volunteer Managers on Mar 2019
Associated with Shaun CrummeyChair, Head Coach & Mentor
Issued by Elsecar Fitzwilliam Football & Community Club on Oct 2004
Associated with Shaun CrummeyStrategy Planning & Fundraising Volunteer
Issued by International Disaster Volunteers on Oct 2011
Associated with Shaun CrummeyVolunteer
Issued by All Hands and Hearts on Nov 2011
Associated with Shaun Crummey
Languages
- enEnglish
- spSpanish
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