Akshat Verma

Experience

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  Catoverse

  Mar 2021 - Jun 2021

  Generalist

  • Hosted Episodes of The Knowledge Knights Podcast.• Learnt how to use Notion for productivity in-depth, which comes in handy to this very day.• Took User Interviews to document the pain points of potential users for a note-taking software.Context - At the time, Cato was building a note-taking software called Recap that allows efficient note-taking from various sources of consuming information - Video, Article, Audiobooks, etc. Cato was a social Ed-Tech enterprise funded by Dr. Aniruddha Malpani. They had 15+ projects running for improving education in India. Show less

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  Unboxing Digital

  May 2021 - Jul 2022

  Performance Marketer & Founder

  Unboxing Digital is a Digital Marketing and Branding Agency where we -• Ran paid ad campaigns on Facebook & Instagram to drive more sales for B2C businesses and get them more customers. • Repurposed Content for Brands worthy of pushing through social media platform like Instagram, Facebook, LinkedIn, YouTube & Twitter.• We optimize LinkedIn for entrepreneurs and help them with personal branding and lead generation.• We also build professional informational and e-commerce websites which sell for themselves.Over the course of 1 year, • We worked with 15+ clients.• Managed 30+ social handles & developed content at scale.• Shipped 2000+ content pieces.• Managed 5 Ad Accounts.• Made decent $$ while doing all of it. Show less

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  Thinkfiniti Educational Pvt. Ltd.

  Aug 2021 - Dec 2021

  Social Media Strategist

  • Did competitor research and found the unpopular areas of Thinkfiniti's courses to make content on.• Prepared a social media marketing strategy for Thinkfiniti Education Private Limited chasing quality audiences with an intent to engage & purchase the offerings. • Worked with the founder of Thinkfiniti, Dr. Sitanshu Singh Chauhan and did Personal Branding for him on Instagram & LinkedIn.• Shipped 30+ pieces of content per channel.

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  Star Kids International

  Aug 2021 - Sept 2021

  WordPress Web Developer

  • Re-designed the entire website from scratch.• Optimized the website for admission leads - Website Content Copy, Strategic Placement of Lead form on Home, About Page & above the footer on every page.• Made the website Mobile Optimized.• Used WordPress & it's plugins to build the full architecture.

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  Lucknow Public Schools and Colleges

  Sept 2021 - Jul 2022

  Content Marketer

  • Managed a creative team of 3 - Graphic Designer, Video Editor, Content Writer• Performed Content Repurposing, Brand Re-Positioning & Organic Growth Hacks on LinkedIn & Instagram.• Made Content Strategies to grow LPSC's follower base on LinkedIn & Instagram. • Worked on improving their brand equity & brand authority in the online space. • Curating Social Media Campaigns and Content Strategies for Harshit Singh.• Worked with Harshit Singh, Director of LPSC Group to strengthen his Personal Branding on LinkedIn & Instagram. Show less

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  GoHigh Smart

  Aug 2022 - Oct 2022

  Performance Marketer

  ➡️ Owned P&L of their Facebook Ads Account.➡️ Was responsible for driving new customer acquisition, end-to-end management of the growth funnel & work with stakeholders to drive key metrics that result in imperishable growth.➡️ Developed video-led digital content & marketing assets by collaborating with YouTube & Instagram Influencers in the IoT & Tech category.➡️ Re-designed Product led marketing efforts into Persona-Led campaigns (specific to Gamers & YouTuber cohorts) to leverage the adoption of these key buyer personas.GoHigh is an early-stage Smart Lighting IoT startup, scaling with the Direct E-Commerce Approach. They have an AOV of ₹3500 with 5000+ customers. Show less

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  GrowthSchool

  Oct 2022 - Mar 2023

  Organic Content Marketing

  ➡️ Managed all Social Channels of Vaibhav Sisinty which totals an audience size of 700k+ users.➡️ Responsible for driving MoM growth in sales, engagement, retention & subscriber count across social channels including LinkedIn, Twitter, Facebook, Instagram and YouTube.➡️ Increased subscriber count by 11% in 5 months with 3 viral content pieces amassing 2M+ impressions.➡️ Shipped 200+ Content Pieces with 60-70 being created from scratch, involving - ideation, content, script writing, pre-production, live shoots, post-production and scheduling.➡️ Analyzed day-to-day content data using Facebook Creator Studio & In Platform Analytics. Show less

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  The Elite Chess

  Apr 2023 - Sept 2023

  Performance Marketer

  Responsibilities -➡️ Owned the P&L of the ₹99 and ₹499 workshop.➡️ Managed 1.5L+ in Ad Spent➡️ Co-ordinated launch of a ₹499/- Workshop to make the business profitable at 1st Level itself.➡️ Co-ordinated development of a fresh landing page from scratch & did A/B testing post-launch.➡️ Conducted CRO throughout the funnel to increase CTRs, ATCs & Purchases. Outcomes -➡️Reduced CAC by 65% in the first 20 days of joining, for a ₹99/- Chess Workshop.➡️Improved Lead Quality by A/B testing audience sets to increase 2nd-level upsells by 50%.➡️ Currently optimizing campaign to make the ₹499/- workshop profitable. Show less

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  Bigbasket.com

  May 2023 - Jul 2023

  Organic App Growth

  ➡️Owned Engagement & Revenue of BB Wellness Section in the BigBasket App➡️ Revamped BB Wellness by adding 7 new sub-sections to the page with 3 video sections being pivotal in meeting sales and engagement targets MoM➡️ Increased section visits by 27% by A/B testing banner copies and more points of entry➡️ A/B tested multiple parts of the page to close leakage points, increase scroll depth, session time, clicks per session.➡️ Used GA4, MixPanel to measure page insights WoW for weekly optimizations➡️ Curated 100+ content pieces to maximize engagement and section relevancy Show less

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  Cutesy And Minis

  Jun 2023 - Oct 2023

  Performance Marketing - Google Ads

  ➡️Managing a monthly ad spend of 6L INR on Google & Facebook Ads➡️Building PPC, Shopping ads & YouTube Ad campaigns to make google an equivalent channel of acquisition like Facebook for the brand➡️Aiming to achieve a ROAS of 4-6.Cutesy & Minis is a fast-growing D2C Brand in the women's hair styling & wellness category.

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  Sindhu Biswal

  Oct 2023 - Jan 2024

  Performance Marketer - App Marketing

  ➡️ Involved in the inorganic growth of apps like Vama, Jumping Minds, Elda Health & Now&Me➡️ Managing 1 Cr/month spends cumulatively for all brands➡️ Scaling growth for these apps via Google & Facebook Ads

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  Vista's Learning

  Feb 2024 - May 2024

  B2B Marketing

  ➡️ Started Digital Marketing operations for B2B arm i.e. targeting schools➡️ 1500+ leads with 20+ paying customers - Total revenue being 40 lakhs - in 3 months ➡️ March - 6.66L, April - 10.54L, May - 25L (Started from zero in Feb)

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  TripleDart

  Jun 2024 - now

  Paid Media Trainee