Karishma Sirwani

Experience

• 

  Rajasthan travel service

  May 2013 - May 2015

  Marketing Executive

  Worked as a Marketing executive and helped promoting events, organizing tours and handling the PR for the company

• 

  Mash Project

  Nov 2015 - Dec 2015

  Volunteer

  Worked as a volunteer on the verticals like Social media Marketing, Hiring Volunteers and Online events, Promotions Fund raising strategy and Community Development.

• 

  MY-Furniture.com

  May 2016 - Oct 2016

  Digital Marketing Consultant

  Managed the customer marketing engagement and digital media tools • Handle consumer marketing & engagement • Optimize digital media tools • Solution based projects

• 

  Johnson & Johnson

  Sept 2019 - now

  Lead the premium baby portfolio – Aveeno baby, Johnson & Johnson • Delivered 19% business growth with 4.5X growth in Brand SoV’ 22• Delivered 3x jump in considerers & ~68% N2B customers on leading business channel (Amazon) in 8 months • First-ever pivot to precision marketing in online communities – resulting in ATH +70% of brand health & sentiment • Fastest growing brand in Q4 in baby care category (lotion, cream, shampoo) – on Amazon DSP Handled the haircare portfolio – Newborn, Toddler Shampoo & Hair Oil, Johnson’s baby• Delivered the best ever digital precision campaign for newborn shampoo portfolio by offering differentiation through product proposition- June’22 • Successfully delivered growth and recruitment for newborns in the hair care category for babies. • Elevated the brand relevance and consideration for toddler haircare.Lead the Influencer and Community Marketing Outreach –Baby Care India – Johnson & Johnson • Conceptualized and leading largest micro influencer ecosystem in 8 languages with 50 Mn Reach- VoM • Gold winner in best FMCG campaign – Influencer launch: Impact Digital Influencer Award• Drive advocacy by mums-like-me for brand superiority • Leverage the ecosystem to drive full funnel conversion• Cottontouch Influencer Launch – J&J’s most successful range launch with market share gains, voted Product of the Year by Nielsen Show less Led the Influencer and Community Marketing for baby franchise – Johnson’s baby & Aveeno baby1. Led the organic and earned media for • Effie’s winning campaign – ‘Turn to Learn’ to enable core TG to understand role of Ingredients to take the category forward• Cottontouch Launch – J&J’s most successful range launch with market share gain• Relaunched Aveeno Baby with Celebs & Macro Influencers to drive advocacy & superiority for the brand leading to 10% growth in year'21 2. Managed the Johnson’s Gentle Sparsh - largest offline influencer advocacy in the hinterland through print. • Worked with top publication houses to drive brand relevance and consideration3. Foster the influencer communication on effective brand advocacy (Online & Offline)• Handle a Special Project (Voice of Mums which touches thousands of Micro Communities and various WhatsApp Communities across 8 vernacular languages) to elevate the brand’s position and consumer perception.• The New Johnson’s School of Gentle – brand re-launch event: A breakthrough event with the top influential mommy bloggers from across the country that helped brand reach 100 % online mums.• Conducted Intercity Influencer Meets Gentle Café Meets across 30 Cities• Scale up the Influencer’s Ecosystem to Mainstream Mums via Tier 2 & Tier 3 events. Show less

  • Product Manager

    Oct 2021 - now

  • Influencer Marketing Manager

    Sept 2019 - Oct 2021