Experience

• 

  Different clients (ngos, schools, companies, agencies...)

  Jan 2008 - now

  Freelance interpreter & translator

  2020 - Present: Freelance interpreter, LNG Studio (Vancouver & Toronto, Canada) 2008 - 2013; 2020-2011: Freelance translator & interpreter, Different clients (NGOs, schools, companies, agencies...)

• 

  Samaritan's purse

  Jan 2009 - Aug 2009

  Translator - interpreter

  Part time job during taking Master degree- Provide written translations from Vietnamese to English and vice-versa for reports, contracts and all the other documents of the organization- Provide verbal interpretation within the organization; during interviews, meetings, and conferences.

• 

  Accor

  Aug 2009 - Apr 2012

  Assistant pr manager, pullman hanoi | marcom intern, sofitel plaza hanoi

  Assistant Public Relations Manager, Pullman Hanoi Hotel (Sep 2010 - Apr 2012)Define the PR & marketing strategy in conjunction with the marketing and communications’ objectives of the group and the brand• Define annual program for PR detailing objectives and budget required• Write and issue press releases and stories, provide the latest hotel information to media• Act as company’s liaison with media to promote good publicity and counteract bad publicity; organize press reception, media visit• Attend internal and external (clients’) events• Manage the hotel’s website and social media• Manage the preparation and selection of all the marketing tools, giveaways and collaterals of the hotel.• Carry out sustainable development activities (the EGO and ECO project) to improve the public image as well as the well-being of the community and the planet’s resourcesMarketing Communications Intern for Management Training, Reservationist, Sofitel Plaza Hanoi (now Pan Pacific Hanoi) (Aug 2009 - Aug 2010) Show less

• 

  Asia dmc

  Apr 2012 - Mar 2014

  General marketing manager

  General Marketing Manager (Feb 2013 - Feb 2014) - managed a team of 6-10 members; Marketing & Communication Supervisor (Apr 2012 - Feb 2013), Asia DMC (previously HG Travel)Teams supervised: B2B Marketing team – conducting business development activities in international markets; General Marketing team - working on local brand building, public relations and materials production; Online Marketing team; Designer team.Main tasks:• Take responsibility for and supervise all Marketing related activities for the Destination Management services offered to the international markets• Create marketing plan in terms of budget, activities, targets & lead marketing activities (approved by the Director of Sales & Marketing (DoSM) & CEO) for the Inbound market. Monitoring the approved plan and suggest adjustments as necessary• Coordinate with other Department Heads and Market Managers for a smooth implementation of Marketing activities• Together with the DoSM supervise the activities and business outcomes of overseas Representative offices (UK, Australia & New Zealand)• Make plan and monitor the preparation for overseas trade shows and sales calls and different kinds of events within the country• Coordinate with HR Department to create training, recruitment plan for Marketing team; monitor, evaluate staff performance and make decisions relating to the department’s HR management• Supervise the production of all company’s materials. Work with production partners and related government offices to facilitate and oversee foreign production of films & videos Show less

• 

  Center for development and integration (cdi)

  Sept 2014 - Aug 2017

  Communications officer

  This is a position reporting to the Managing Director:- Ensure effective communications and branding activities for CDI as an organization- Participate in and conduct communications activities for programs funded by Oxfam, EC, Irish Embassy, The Asia Foundation, KOICA… amongst others. Priority program themes: Good governance (mainly on State budget management and transparency); Labor rights, Inclusive growth (mainly on Fairtrade) • Manage and develop CDI’s media network; media liaison• Coordinate with other staff to collect and prepare inputs for communications materials (articles, stories, reports and other publications)• Provide consultancy on communications aspects of CDI’s advocacy campaigns and project-level activities, e.g. communications channels, key messages…• Develop CDI’s new website, manage CDI’s website and social media networks,• Script planning and supervise the production of films/videos/photos/stories and other materials, from conception to production and dissemination• Generate press releases, working with media on major events and outputs, prepare media package. Co-ordinate with project teams for the organization of events (workshops, conferences, project launches, exhibitions...)• Build up the organization’s communications procedure system and brand identity Show less

• 

  Silk path hotels & resorts

  Feb 2018 - Sept 2019

  Marketing communications manager

  In charge of Marketing & Communications for 3 properties since March 2018 and for Silk Path Hotels & Resorts Group since March 2019 (5 Silk Path hotels, 1 resort, S’Patisserie (cafe & bakery), An Hien garden house and Silk Path Hotels & Resort Corporate Office)• Making plans on an annual basis a program of activities based on established budgets to reach specific target audiences for branding, public relations and sales support.• Maintains and up-to-date hotel images and profile in all website channels• Maintain a systematic and proactive channel of communication with the various local and national press and related media via formal and informal meetings, press release of Hotel news and related events, the creation of relevant story lines to generate interest.• Preparing all promotional literature and publications of the Hotel including their presentation and effective distribution.• Propose and implement digital marketing plans• Public relations related activities by initiating press visits to the hotel, preparation of invitations, press kits, or giving support to any department of the hotel.• Arrange photo shooting and video making with photographers and video makers at the hotels • Maintain and updating Hotel Social Media system: Facebook, Twitter, Instagram• Oversee the hotels’ Social Media system activities: Facebook, Instagram… & hotels’ website Show less

• 

  Accor

  Sept 2019 - Aug 2020

  Cluster director of marketing at novotel hanoi thai ha and novotel suites hanoi

  Growing the equity of the hotels and the brand through all communications, product and partnerships and using the Accor and brand platform and tools to support and drive revenue for rooms and all hotel outlets and services.• Create annual plans for the department for the 3 areas: Marketing & branding, Digital Marketing and Communications based on established budgets to reach specific target audiences for branding, public relations and sales support.• Ensure hotel collaterals and all visual marketing and communications content adheres to brand standards and is effective• Manage all marketing/ promotional/ sales collaterals development/production both online and offline, calendar for hotel around all events• Provide support to the hotel sales effort and to operational departments• Manage and lead the marketing and communications team including managing inter-departmental relationships• Manage via marketing team executives - digital marketing projects including social media & web based content and initiatives, photography and design. • Maintain a relationship with local press and media, act as a hotel representative promoting hotel businesses through media channels• Achieve hotel marketing-communications objectives in Vietnam and in international markets Show less

• 

  Fantasea vietnam

  Jan 2021 - Aug 2021

  Product & marketing manager

  • Together with Management Board making annual, seasonal and short-termed product plan and strategy • Based on monthly market price and trend information, take necessary actions, adjust product policies• Select products to feature on marketing channels and to create ads according to the strategy, market situation, market trends• Meet partners, work out for cooperation in selling good products, collect market information and trends• Make annual, seasonal and short-termed marketing plan and strategy • Content management & supervision for website • Make necessary upgrades and updates to the website according to the actual requirements of each period• Generate & manage content for social media (Facebook, Instagram…)• Implement promotional activities on appropriate channels and platforms Show less

• 

  Vietnam institute of directors

  Oct 2021 - Oct 2022

  Pr & marcom manager
• 

  Accor

  Feb 2023 - May 2024

  Cluster director of marketing at novotel hanoi thai ha and novotel suites hanoi

  Growing the equity of the hotels and the brand through all communications, product and partnerships and using the Accor and brand platform and tools to support and drive revenue for rooms and all hotel outlets and services.• Create annual plans for the department for the 3 areas: Marketing & branding, Digital Marketing and Communications based on established budgets to reach specific target audiences for branding, public relations and sales support.• Ensure hotel collaterals and all visual marketing and communications content adheres to brand standards and is effective• Manage all marketing/ promotional/ sales collaterals development/production both online and offline, calendar for hotel around all events• Provide support to the hotel sales effort and to operational departments• Manage and lead the marketing and communications team including managing inter-departmental relationships• Manage via marketing team executives - digital marketing projects including social media & web based content and initiatives, photography and design. • Maintain a relationship with local press and media, act as a hotel representative promoting hotel businesses through media channels• Achieve hotel marketing-communications objectives in Vietnam and in international markets Show less

• 

  Silk path hotels & resorts

  Oct 2024 - now

  Director of marketing communications