Experience

• 

  Disc makers

  Apr 1998 - Feb 1999

  Graphic designer

  Conception, design and production of music collateral; album art, posters, POP, etc.

• 

  Lante

  Dec 1999 - Jun 2002

  Graphic designer

  Design, conception and production for company wide projects spanning industry sectors for Fortune 100 clients and startups. Responsibilities included Web design, user interface, information architecture, vendor and resource management, client interaction and management, and strategic brand direction.

• 

  Emspace inc.

  Jan 2002 - Dec 2003

  Owner

  Project-based contracts, art direction, design conception, production of handheld application interfaces, working with J2ME and BREW protocol. Clients included Network Associates, McAfee, Nokia, Disney, and others.

• 

  Symantec

  Dec 2003 - Sept 2006

  Senior graphic designer

  Design conception and creative direction for company wide projects spanning industry sectors. Responsibilities included Web design, user interface, information architecture, stage design, event design, environmental design, vendor and resource management, client interaction and management, and strategic brand direction.

• 

  Tocquigny

  Oct 2006 - May 2008

  • Led and managed creative team consisting of art directors, graphic designers, copywriters, and collaborating with developers and content strategists.• Pitched new business and concepts in collaboration with account team.• Clients included: Emerson, Dell, Pennzoil, Hyatt, City of Austin, State of Texas• Projects included: branding, video, campaigns, websites, digital advertising, out of home,

  • Group Director, Creative Director

    Aug 2007 - May 2008

  • Senior Interactive Art Director

    Oct 2006 - Aug 2007
• 

  Possible

  May 2008 - Mar 2010

  Associate creative director

  • Managed a team of art directors, graphic designers, UX designers, motion designers, and copywriters. And grew the agency dedicated Dell Digital Creative team from 25+ within six months• Led the creative team for Dell’s 2009 and 2010 SMB Black Friday campaigns. Implementing new design and technologies, resulting in 53% (2009) and 43% (2010) increases in campaign revenue.• Projects included: branding, video, campaigns, websites, digital advertising, out of home, email, and others• Clients included: Dell, Nokia, Microsoft, Symantec, Reliant Energy• Nominated by agency peers and awarded the 2008 Schematic Award for Service & Contribution. Show less

• 

  Bazaarvoice

  Mar 2010 - May 2012

  Senior interactive art director

  • Designed sales enablement collateral with the objective of creating flexible and agile design system.Improving speed to sales team by approximately 50%.• Developed, designed, and produced the annual Bazaarvoice Conversation Index report, used by marketing and sales as a door opener. Increasing leads by 90%.• Creative support and presentation development for successful 2012 IPO roadshow and NYSE offering• Collaborated with social team to design interactive event displays, increasing social engagement by 200%• Designed, branded, and produced collateral for international and domestic events. Including wayfinding, signage, stage, video, print, digital deliverables Show less

• 

  Somnio solutions, inc.

  Jun 2012 - Mar 2013

  Associate creative director

  • Implemented internal agency optimization program to enhance creativity, foster innovation, and improve efficiencies within the creative and content team.• Produced interactive narrative campaign Path To Security for Hewlett Packard helping communicate security solutions, resulting in 178% increase in engagement and earning the Communicator Awards Award of Excellence.• Designed and developed a branded gaming experience Derby Dash for on-line and events showcasing Dell OEM solutions, increasing lead generation by 120% and earning the Communicator Awards Award of Distinction and International Academy Silver Award.• Managed project and client strategies, presentations, and collateral development including Statements of Works, creative briefs, and design documentation for clients such as IBM, Cisco, Dell, HP, Emerson, and more. Show less

• 

  Gaspedal

  Mar 2013 - Apr 2014

  Creative director

  • Led a small agile creative team in developing acquisition campaigns, customer life-cycle materials, content strategy, branded collateral, event branding, and UX design.• Complete redesign of website, introducing accessibility standards, video content, mobile first responsive design, updated messaging, and refreshed branding. Increasing conversion rate by 26% and time on website 63%.• Managed vendors and partners for website development, event production, content, and marketing collateral. Show less

• 

  Netspend

  Aug 2014 - Mar 2024

  (acquired by Ouro)• Led the creative & brand team, growing the creative budget to over $1M and developing a modern creative & marketing tech stack, resulting in 80% increase in time and resource efficiencies supporting the fintech enterprise.• Collaborated on a marketing strategy and directed implementation of a $4M+ sponsorship with the MLS expansion football club, Austin FC.• In an effort to improve creative deliverables, I implemented team coaching, rigorous creative reviews, and process improvements leading to five Graphic Design USA Annual In-House Design Awards in 2021.• Oversaw an in-house creative team, providing creative leadership, group management, brand stewardship, mentoring, agency and vendor management, process evolution, production management, hiring, UX/UI brand integration, campaign origination, and video production.• Directed 10K+ projects for Netspend brands and co-brands including: PayPal, Samsung, Brinks, Walmart, Walgreen's, Western Union, WWE, NBA, MLB, MLS, H-E-B, Visa, Mastercard, United Airlines, CVS, and more. Show less

  • Group Creative Director

    May 2023 - Mar 2024

  • Creative Director

    Aug 2014 - May 2023
• 

  Auctane

  Mar 2024 - Oct 2024

  Global creative director

  • Led re-branding initiatives for three SaaS flagship brands (Stamps.com, ShipStation, ShipEngine) and oversaw operational workflows for six additional brands. Rebranding Auctane as a house of brands, modernizing visual brand, improving brand consistency across multiple products.• Modernized the creative tech stack by introducing a design system, enhancing creative processes with DAM, QR code tools, and Figma, leading to increased creative efficiencies and improved brand consistency.• Managed and established new creative processes for a globally distributed creative team to better support projects across Marketing, Product, and Enterprise, improving quality of creative work and reducing timelines.• Acquired and supervised strategic agency and vendor partnerships to address talent and resource needs, collaborating with key partners: USPS, UPS, Royal Mail (UK), DHL, Shopify, Wix, Woo, PayPal, and more. Show less