Experience

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  Duncans tea limited

  Jun 2003 - Feb 2004

  Territory sales manager

  Was based out of Madurai handling South and Central TN.Was given a new product launch to handle (No.1 dust tea), launched the product successfully in southern and central Tamil Nadu.Thrust area was expansion, appointed 12 new distributors within the first 6 months and successfully opened up markets where Duncans had not been able to enter earlier.Developed and implemented dealer schemes to drive volumes.Increased sale in area handled from 2 to 6 tons.Was in charge of 3 sales representatives with a total area coverage of 12 districts. Show less

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  Lg india

  Mar 2004 - Nov 2005

  Performance was recognized by the company and was given a crucial metro market to handle.Handled retail signage initiatives as well as regional outdoors. All regional advertising (newspapers and other media) and promotions were also handled by me.Handled all interaction with local agencies (Media/Advertising/BTL).Was in charge of more than 100 ISD's (In Shop Demonstrators)Effectively executed LG's major national campaigns at the ground level in Chennai and the upcountry region.Started a direct marketing wing for customer education about products like microwaves and vacuum cleanersConducted many activities and promotions with a focus on premium products like LCD & plasma display panels. Show less In charge of all below the line activities for LG in an area of 14 districts of Tamil Nadu and Pondicherry.Regularly conducted activities in the region to drive secondary sales.Successfully negotiated lowest rates for signage in the whole of the southern region for LG.Controlled a network of 51 ISD's (In Shop Demonstrators)Effectively developed and increased the visibility and brand recall in the virgin territory I handled through large scale signage drives in retail outlets coupled with strategic BTL activation. Show less

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  Sony india pvt ltd

  Nov 2005 - Jun 2007

  Trade marketing manager (coimbatore branch)

  Joined Sony's newly setup branch in Coimbatore to handle the entire branch ATL and BTL activities of a critical upcountry belt comprising of 15 districts.All media planning, agency handling and marketing related budgeting was handled by me.Developed a highly effective vendor base within a short span for all kinds of projects right from shop interiors and inshop branding to all types of signage, printing solutions and events.Organized vendor setup in a manner to maximize efficiency and speed of delivery.Regular promotions with special focus on brand stores (Sony World's) to increase their profitability.Monthly small scale exhibitions in semi-urban areas to increase brand awareness in the region.Regular training programs organized for ISD's, dealers and staff.The state of the art "Sony World" showrooms at Salem & Madurai were opened by me. The Sony World at Coimbatore which was the largest all India, was also handled by me.Effectively increased awareness and overall sales of products like HIFi's, handycams and cyber-shots in the region through a series of road shows and shop in shop promos. Show less

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  The coca-cola company

  Jun 2007 - Jan 2011

  Based out of Gurgaon and reported into the Regional Marketing Manager (North).Responsible for two Franchise bottlers and one Company owned bottler.Specific focus on Brand Coke to drive the overall brand preference scores and improve incidence.Ensured aligned execution of brand specific marketing programs in the complex territory of Delhi & NCR by close interaction with consumer marketing teams and bottler channel teams. (Both National as well as Regional promotions).Spearheaded Delhi specific IMC programs like the "Delhi Daredevils" promotions in 2009 and 2010, right from the conceptualization phase to development of plans, settling timelines and the final in market execution.Worked with bottling teams to drive superior in market execution with key focus on Delhi FBO RED activation and channel execution.Developed cost effective and high impact point of sale material to be used in launches/promotions as well as for regular product display. Channel specific elements designed for maximum impact.Drive effective shopper messaging specifically for the Modern Trade channel.Monthly RSA (Retail Sales audit) analysis of parameters like market share, numeric and weighted distribution etc., to identify areas of improvement and lead initiatives to address gaps.Developed an Aligned ABP for Delhi for the year 2010 by identification of critical performance drivers in 2010. Show less Was based out of Chennai and reported into the Regional Marketing Manager (South).Executed the aligned marketing calendar for the Southern Region to achieve volumes and drive preference.Close interaction with CCI Brand teams and CBO channel marketing teams to ensure seamless execution of plans.Independently handled the Southern Region from July 08 to Oct 08 and worked with the bottler's regional leadership team to develop & align CCI and CBO ABP for 2009 for the Southern Region. Led execution of specific initiatives and Integrated Marketing Campaigns in the Sothern Region.The "Hunk-a-Day" Thums Up promotion in AP was handled by me - the TVC and all POSM/Collaterals were all developed at the local level with the Regional Agency (Ogilvy Dakshin). Hunk-a-day was the most successful consumer promotion in AP in terms of the number of responses.Worked closely with the bottler to create a customized long term plan for revival in TN including consumer activation plans, focused trade marketing initiatives, special brand/pack initiatives & New Product launches.Managed Budgetary Process - DME monitoring, vendor management, Execution of PO's. Show less

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  Videocon telecommunications ltd

  Jan 2011 - Dec 2011
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  Hindustan coca-cola beverages

  Jan 2012 - Apr 2017

  Zonal key accounts manager
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  Nippon paint india

  May 2017 - now